As part of the celebration of Singapore’s 49th Birthday, Tiger Beer has collaborated with Tree Potatoes on a video “You Know You’re Singaporean When…”. BTW, they (Aaron Khoo, Elliot Tan and Janice Chiang) were previously from Wah! Banana and after they left, they set up Tree Potatoes. They are still my favorite. If you are Singaporean or have been in Singapore long enough, I am sure they will relate to you. For example, BCG. What is that? And what about Recorder? You must have learned it somewhere in your life, in Singapore, that is.
That is not all, Tiger Beer has painted their iconic corporate colors on the beer can to red and white in celebration of Singapore birthday. Maybe it will become a hot item like Hello Kitty in future. Go grab them before it is gone.
Read more about them in the Press Release. But right now, watch how and why we are Singaporean
TIGER BEER WALKS THE TALK BY UNLEASHING ITS PRIDE
FOR SINGAPORE’S 49TH BIRTHDAY
Singapore’s most iconic brew sheds its corporate colours, collaborates with YouTube stars Tree Potatoes,
and is set to showcase 49 acts of pride from 1-7 August in the run up to National Day!
Singapore, 25 July 2014 – In the run up to Singapore’s 49th birthday, Tiger Beer is encouraging Singaporeans to up their game and unleash their pride. The brand is leading the way by shedding its iconic blue livery to turn a patriotic red and white. Going back to the basics of how we have come to adore the quirks and nuances of our uniquely Singaporean culture, Tiger Beer also collaborated with YouTube stars Tree Potatoes to produce a video titled “You Know You’re Singaporean When..”. With these initiatives, Tiger Beer will also be kick-starting a crowd-sourced movement to get Singaporeans to participate in 49 acts of pride over a period of seven days, from 1 to 7 August 2014.
“Singapore is the birthplace of Tiger Beer, and since 1932, the brand has grown to become an intrinsic part of the Singapore identity. What better way then, to wear our pride on our cans and display where our roots truly are! This National Day, we would love to paint the town red and white with our fans and consumers, and encourage them to join the ‘seven acts in seven days’ movement to showcase their appreciation for the country in their own creative ways. These resulting 49 acts of pride will serve as a telling showcase of how national pride is embedded in the way we live every day, and isn’t just a concept that’s resuscitated annually,” said Mr Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.
Tiger Beer’s National Day Livery
In commemoration of Singapore’s 49th birthday, Tiger Beer has shed its signature corporate colours to don the national colours on its livery. This is the first time the brand has embarked on such an initiative, in a bid to walk the talk to unleash its pride as a home-grown beer that has gained recognition internationally. The limited edition red and white livery comes in packs of 10 330ml cans, retailing at a recommended price of $25.60 at all major supermarkets and hypermarkets.
Tiger Beer Collaborates with Tree Potatoes
Whether it’s eating at hawker centres more often than you’d like to admit, turning the void deck into a stadium, or even using more than three languages within a single sentence, we all have our little quirks that are unique to having lived on the little red dot. Taking us back to these moments of nostalgia, Tiger Beer collaborated with YouTube stars Tree Potatoes to highlight the nuances of being a true blue Singaporean in the group’s latest video “You Know You’re Singaporean When…” (accessible via http://www.youtube.com/watch?
One-of-a-kind in Singapore’s YouTube landscape, the Tree Potatoes’ core team consists of Aaron Khoo, Elliot Tan, and Janice Chiang – a creative trio who took a gamble to start their own YouTube channel half a year ago. Currently standing as one of the top three YouTube channels in Singapore and one of the local representatives at the 2014 YouTube FanFest, the collaborative video “You Know You’re Singaporean When…” garnered a remarkable 45,660 views within a day’s posting – that’s more than 1,900 views per hour – and nearly 200,000 views within a week!
49 Acts of Pride with Tiger Beer
Having reskinned its livery to a proud red and white, and celebrating the little quirks that make us so uniquely Singaporean, Tiger Beer hands it over to Singaporeans to unleash their pride for the nation instead of remaining closeted patriots. From 1 August 2014, Tiger Beer will be kick-starting a crowd-sourced movement to get Singaporeans to participate in 49 acts of pride over a period of seven days, till 7 August 2014.
To participate, fans should visit Tiger Beer’s Facebook page (facebook.com/tigerbeersg) and follow the instructions to complete acts of pride ranging from posting pictures of their favourite local dishes, pairing Tiger Beer’s limited-edition cans with Singapore’s iconic landmarks, and even uploading videos of themselves shouting out their pride in the most creative ways. On completing each act, fans should submit their photos with the #UNCAGE hashtag, and featured acts may just win an invitation to Tiger Beer’s exclusive National Day bash on 9th August!
Running parallel to these 49 acts, Tiger is looking at courageous candidates who will rise to the challenge to dye their hair red or get a Singapore-inspired tattoo themselves, in tribute to their country. Each of these brave acts will be taking place on 1 and 7 August respectively:
1 August 2014, Friday
5-9pm, TBB Tiong Bahru Bar (3 Seng Poh Rd, 168891)
Join Tiger Beer and HOT FM 91.3’s DJ Charmaine, as Toni&Guy’s skilled team dyes passionate Singaporeans’ hair a rich red in a show of pride in the run up to National Day – with DJ Charmaine setting an example by stepping up to go first!
7 August 2014, Thursday
5-9pm, TBB Tiong Bahru Bar (3 Seng Poh Rd, 168891)
Join Tiger Beer for a night of local love inspired artistry, as they set out for Singaporeans prepared to wear their hearts on their sleeves, literally. Armed with their tattoo guns, the crew from Vagabond Ink will be inking brave bodies with custom-designed local motifs. Whether you’d like to get tattooed or be part of the electric atmosphere, all are welcome!
For more information on Tiger Beer’s National Day campaign, visit its Facebook page at www.facebook.com/TigerBeer.Sg. Stay tuned for more surprises planned for the 9th of August!