Apple launches its first foldable, the iPhone Duo, together with the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and Apple AirPods 5.
It is interesting that there is no more basic model like the iPhone 17. The basic model for iPhone 18 Series is now iPhone 18 Pro. And another surprise for me is the 2TB options for all the iPhone models. What is shocking is the pricing for the iPhone Duo (2TB) at SGD 4,899!
Let me provide a summary of the products.
Apple iPhone Duo
iPhone Duo is Apple’s first foldable iPhone, built around a pocketable design that opens into a 7.6-inch Super Retina XDR inner display while also offering a 5.4-inch outer display for everyday use.
iOS 27 is reworked for Duo with side-positioned controls, a vertical dock, smooth transitions between screens, split-view multitasking, paired apps, adaptive layouts when partially folded, and a reimagined StandBy mode. Powered by the A20 chip and C2 chip, it offers up to 35% higher sustained performance than iPhone 17 Pro, eSIM-only connectivity worldwide, up to 31 hours of video playback on the inner display, 44 hours on the outer display, and fast charging to 50% in around 20 minutes.
Its camera system includes a Fusion main camera, 48-megapixel photos, 2x optical-quality telephoto, 4K 120 video, 4K Dolby Vision HDR time lapses, a 48-megapixel Fusion Ultra Wide camera, centre stage front camera, under-display FaceTime camera, Dual Capture, Duo Preview, KidCue, and Smart Take, with accessories including the iPhone Duo Folio and two-part case.
Availability:
- Pre-order from 16 October 2026 from 8 pm SGT.
- Available from 23 October 2026.
Pricing:
- 256 GB: S$3,099
- 512 GB: S$3,399
- 1 TB: S$3,999
- 2 TB: S$4,899
Apple iPhone 18 Series
The iPhone 18 Pro and iPhone 18 Pro Max are presented as major upgrades in intelligence, performance, battery life, and camera capabilities.
Inside, the A20 Pro chip brings a six-core CPU, seven-core GPU, doubled 32-core neural engine, 50% more memory bandwidth, and a redesigned thermal system with a larger vapor chamber for higher sustained performance.
The Pro camera system adds a 48-megapixel Fusion main camera with variable aperture, more creative manual controls, improved cinematic and time-lapse video features, Smart Focus Tracking, texture and grain controls, C2PA support, and Apple Reference Image for photo authenticity.
Battery life also gets a big lift, with up to 36 hours of video playback on iPhone 18 Pro and 45 hours on iPhone 18 Pro Max for eSIM-only models, plus faster wired charging to 50% in around 15 minutes.
Availability:
- Pre-order from 12 September 2026 from 8 pm SGT.
- Available from 18 September 2026.
Pricing:
iPhone 18 Pro
- 256 GB: S$1,899
- 512 GB: S$2,199
- 1 TB: S$2,799
- 2 TB: S$3,699
iPhone 18 Pro Max
- 256 GB: S$2,099
- 512 GB: S$2,399
- 1 TB: S$2,999
- 2 TB: S$3,899
Apple Watch Series 12
Apple Watch Series 12 brings Apple’s latest health, fitness, and intelligence upgrades into a more durable design. It introduces a new health sensing system with improved ECG contact, more efficient optical sensing, heart-rate readings every five seconds, and HRV sampling every five minutes, feeding features such as Readiness scores, richer Heart Rate and Vitals data, and a redesigned Health app with Apple Intelligence-generated insights, Health Age, longevity tracking, and optional lab result integration (US only).
Powered by the S11 chip, it also adds audio intelligence features, including Sound Recognition, Live Rewind, and Siri Recap, with privacy protections for processing and iCloud syncing. The watch comes in recycled aluminum, recycled titanium, and ceramic finishes, adds Ceramic Shield 2 for 60% tougher front glass, and keeps up to 24 hours of battery life.
Availability:
- Pre-order now.
- Available from 18 September 2026.
Pricing:
Aluminium
- 42 mm: From S$599
- 46 mm: From S$669
Titanium
- 42 mm: From S$1,049
- 46 mm: From S$1,119
Ceramic
- 42 mm: From S$1,319
- 46 mm: From S$1,389
Apple Watch Ultra 4
Apple Watch Ultra 4 is positioned as Apple’s sports- and adventure-focused watch, combining the new S11 chip, audio intelligence features, and the upgraded health-sensing system from Series 12, with longer battery life for demanding use.
It now offers over two days of battery life, up to 18 hours of workout tracking with full GPS and heart rate, and up to 45 hours in the new Max extended workout mode, which Apple says is enough for a hundred-mile race.
The watch comes in black and natural titanium, gains new band colors and a new titanium Hermès band, and supports the same advanced health and fitness journey features as Series 12.
Availability:
- Pre-order now.
- Available from 18 September 2026.
Pricing:
- Strap – Alpine Loop, Trail Loop, Ocean Band: S$1,199
- Strap – Titanium Milanese: S$1,339
Apple AirPods 5
AirPods 5 retain the open-ear fit but are redesigned inside with a new multi-port acoustic architecture and next-generation Adaptive EQ for richer, more detailed sound and more immersive personalized spatial audio.
They add improved active noise cancellation with 50% more noise reduction than the previous generation, more natural Transparency mode, and Adaptive Audio that automatically switches between ANC and transparency based on background noise.
They also extend Apple Intelligence through hands-free Siri AI, including personal-context answers, walking directions, and live translation, while improving durability against rain, sweat, and dust. The standard model offers up to four hours of listening with ANC and up to 20 hours with the charging case, while the upgraded model adds swipe volume control, up to five hours with ANC, and a wireless charging case.
Availability:
- Pre-order from 11 September 9 am SGT
- Available from 18 September 2026.
Pricing:
- AirPods 5: S$199
- AirPods 5 with Wireless Charging Case: S$219