NTU students Launched E-Waste Recycling campaign in Singapore

A team of Nanyang Technological University (NTU) students launched the “Let’s Not Forget About E-Waste” campaign to raise awareness on the importance of recycling electronics in Singapore. There is a competition on Instagram and an exhibition during the campaign period. Check out the full details in the Press Release.


Press Release

NTU students champion E-Waste Recycling campaign in Singapore

Singapore, 13 January 2014 – A team of students from Nanyang Technological University (NTU)’s Wee Kim Wee School of Communication and Information (WKWSCI) launched “Let’s Not Forget About E-Waste” – a campaign to raise awareness about the importance of recycling electronics amongst Singaporeans.

Results from the pre-campaign survey conducted among 245 respondents between 18 to 26 year-olds revealed that while 208 of the respondents felt it is important to recycle electronic waste (e-waste), 205 respondents were unaware of the appropriate avenues to do so if they are keen.

Prior research has also brought to light the detriments of improperly recycled e-waste, such as toxic environmental pollution and adverse effects on the population’s health. With Singapore becoming increasingly modern and technologically savvy, this is a cause for concern as the country’s usage and disposal of electronics has and will continue to increase rapidly.

With the support of partner company – StarHub, which currently has 38 ewaste collection bins placed across the island in an effort to encourage individual members of the public to recycle their e-waste recycling, “Let’s Not Forget About E-Waste” aims to educate Singaporeans about the impact of ewaste on the environment and encourage Singaporeans to support the cause by pledging to recycle their e-waste.

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The campaign runs from now till 31 March 2014, with series of activities to expose Singaporeans to the topic of e-waste. The highlight of the campaign is the “Let’s Not Forget About E-Waste” exhibition, running from 20 to 23 February 2014, at Funan DigitaLife Mall.

Apart from comprehensive information boards and sculptures made of ewaste, e-waste recycling bins designed by local celebrities and personalities, such as The Muttons from 987FM, Bobby Tonelli from Class 95 and Channel NewsAsia anchor Chew Wui Lynn; will also be on display during the exhibition.

There will also be an Instagram competition in which the public have to locate e-waste sculptures displayed in Funan DigitaLife Mall, take a photo and upload it with the hashtag #WEEESNAP, to stand a chance to win prizes.

Other activities prior to the exhibition include the StarHub e-waste bin design competition, which will be open to the public. Anyone can unleash their creative flair simply by submitting their designs to weecycling.sg@gmail.com or through www.letsnotforgetewaste.sg.

Armed with three key messages, Not Just Paper and Plastic, Second Chance For The Things You Thought Were Junk and Be An E-Waste Recycling Champion, the campaign will answer common questions like which electronics can be recycled, share the locations of existing e-waste recycling bins in Singapore, and highlight various companies – including StarHub – that have existing e-waste recycling initiatives.

For more information, please visit:
Website: www.letsnotforgetewaste.sg
Facebook: www.facebook.com/letsnotforgetaboutewaste
Instagram: @letsnotforgetewaste