StarHub simplified and increase rebate offer for BPL fans

In my previous post, I did mention that there are many “T&C” in their S$300 rebate and also complicated for existing customers to understand the package. Today, StarHub issued a Press Release to simplify the process and increase the rebate to S$600.


I read through the PR and also the summary of the PR. I think for the best interest of readers, I will “cut and paste” the summary here.

StarHub TV customers who choose to catch the BPL cross-carried on StarHub TV will now receive up to $30 off their bills per month up to a maximum total of $600. All StarHub TV customers, both new and existing, are eligible for this contract-free offer, and have until 30 September 2013 to sign up.

The $30 rebate will be given monthly until it reaches a maximum of $600. In other words, this covers 20 months, or the length of two BPL seasons. To further explain, most StarHub TV customers should have more than $30 for their monthly bill, but in the event that a customer has less than $30, say $25, the bill will be fully waived and no excess rolled over. Hence, it will still be 20 months for a total of $500. Hence the “up to $30” and “maximum total of $600”.

So, you will need to do this to qualify the rebate: –

  1. be a StarHub TV customer
  2. sign up for BPL cross-carried on StarHub TV
  3. sign up before 30 September

Note: No contract tied to the rebate. Once the customer terminates either 1) or 2), the rebate is void.

Here is the full Press Release

Press Release

StarHub Answers the Call of BPL Fans

– StarHub TV customers who watch the BPL cross-carried on StarHub TV will enjoy up to $30 off per month; for a maximum total of $600-

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– Contract-free offer extended to all new and existing customers-

Singapore, 8 August 2013 – StarHub TV customers who choose to catch the Barclays Premier League (BPL) cross-carried on StarHub TV will receive up to $30 off their bills per month up to a maximum total of $600. If the StarHub TV bill amounts to less than $30 per month, it will be waived fully. All StarHub TV customers, both new and existing, are eligible for this contract-free offer, and have until 30 September 2013 to sign up.

This rebate is as good as 50% off the cost of the 2013/14 and the 2014/15 BPL seasons. The BPL season is traditionally played over ten months from August to May the following year.

“We empathise with customers who are confused by the myriad of offers available in the market and are here to help with a simple solution to their BPL-related woes,” said Ms Lin Shu Fen, Head of Home Solutions, StarHub. “In short, all StarHub TV customers who choose to watch the BPL cross-carried on our platform can enjoy this offer, regardless of their pay TV package. Customers are our priority and we sincerely want to make it as easy as possible for them to catch the BPL cross-carried on their preferred platform with our lag-free, freeze-free, contract-free option.”

To enjoy the monthly rebate of up to $30, football fans have to be a StarHub TV subscriber and select to watch the BPL cross-carried on StarHub TV. For existing customers, the rebate will run concurrently with the terms of their current pay TV package. StarHub will honour all existing pay TV contracts. Customers will see the rebate in their bills 90 days from the date of sign-up. The rebate offer ceases when a customer unsubscribes from either the StarHub TV service or the cross-carried BPL channel package on StarHub TV, or both; whichever is earlier.

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All StarHub TV customers who signed up for the cross-carried BPL package from 1 August onwards will be eligible for this offer as well. This also applies to customers who had earlier signed up for the Surf & Watch bundle with the $300 rebate, which was announced on 3 August. These customers will now receive the enhanced maximum rebate of $600 over two BPL seasons.

“As we cannot set the price of the cross-carried BPL package and will not earn anything from it, this rebate offer is the best we can do to help our customers,” Ms Lin added. “We care for our customers and will continue exploring innovative ways to delight them, including those who are not BPL fans. We will be sharing more details with this group of customers at a later date.”

As five working days are required to provision the cross-carriage of BPL content, football fans who wish to watch the opening round of matches on 17 August cross-carried on StarHub TV have to sign up by Monday, 12 August. Customers will also need a High Definition set-top box to view the BPL cross-carried on StarHub TV. In the meantime, ‘live’ match commentary of the Community Shield will be available on Internet sports radio station, Red Card Sports Radio on

For more information on StarHub’s offerings for BPL fans, please visit


About StarHub

StarHub is Singapore’s fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a mobile network that provides 4G, 3G and 2G services. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services, such as IPTV for commercial entities.

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Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index.