HUAWEI nova 3i a Success, Becomes The Second Largest Smartphone Vendor

Huawei has a few successes these few weeks. First, the successful launch of the nova 3i at Waterway Point which saw 1,000 handsets sold in an hour. Second, Huawei rises to become the 2nd largest smartphone vendor in the World, beating Apple (3rd place). This is a major news as Huawei handsets are not being sold in the US.

HUAWEI nova 3i Launch at Waterway Point

I did not expect the Huawei launch at Waterway Point to be so crowded. Basically, there are queues everywhere. And I heard that the first person in the queue was there around past midnight (and the launch time is 11 am). This person is really a fan of Huawei. Check out the Press Release below for more information.

I think the reason for such a successful launch is the built quality, specs and price range of the nova 3i (S$398). Of course, the freebie (G-SHOCK worth S$199) helps too.

From my understanding, the freebie was distributed out within half an hour after the launch and there are still many people waiting in the queue. So, I guess the nova 3i is still the main draw.

I was there a little late and I missed Joanna Dong’s performance there. Check out the picture below, courtesy of Huawei.

I was there just in time to catch Boon Hui Lu 文慧如 on stage where she sang and took pictures with her fans.

And Yasmine Cheng and John Klass from Class 95 were there too.

At the launch area, there were different zones. For example, in the AI Photography zone, some toys were placed there for you to try out the AI Camera.

I think the Gaming Zone is the most crowded. It attracted the adults and children. With Huawei GPU Turbo that enhances the gaming experience, I guess that is the reason why the gaming area is so popular.

Congrats to Huawei on the successful launch.

Press Release

Pushing above the mark: More than a thousand HUAWEI nova 3i phones sold within an hour on first day of sale

  • Massive turnout of over a thousand people at HUAWEI nova 3i roadshow at Waterway Point
  • The queue started as early as midnight this morning

SINGAPORE, 28 JULY 2018 – Huawei Singapore Consumer Business Group today received an overwhelming response for its latest HUAWEI nova 3i with more than a thousand people at its public debut. The initial sale of the HUAWEI nova 3i’s crowd favourite, Iris Purple, was sold out within the hour.

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Among the first to get the new HUAWEI nova 3i in Singapore was Mr. Joseph Lim, age 43, who joined the queue together with his father at the stroke of midnight. The father and son pair has purchased a total of four phones for the entire family. Notably, the Lim family will be using a HUAWEI smartphone for the first time. “The features and price of the phone are very attractive and is beyond what other regular phones provide, especially for its price. With all the different features like storage space and a bigger screen, it’s totally worth the wait and value,” he said.

Mr. John Yong, age 40, who was second in line and recently became a Huawei convert after his first purchase today, commented: “My friends have been giving very good reviews about Huawei smartphones, and I wanted to buy one for myself since the new nova 3i is being launched today. I am really impressed with the colour and screen size and I’m happy that I can buy this phone without breaking my wallet.”

Ms. Michelle Sim, age 23, and her sister, Ms. Stella Sim, 24, who are both new to HUAWEI, specially made their trip down from Tiong Bahru to Waterway Point since 7.30am this morning. Both commented that they were drawn to the specifications, design and attractive price tag of the phone.

A game-changer for the mid-range smartphones, the HUAWEI nova 3i is priced at an exceptional value of S$398 that boasts a range of features including the world’s first four AI cameras that can optimise photos by scene; the newest generation 6.3-inch FullView display; and the all-new Kirin 710 chipset. The chipset is the latest generation of AI processor devised by Huawei for the nova series that provides an enhanced performance.

Mr. Cheng Jiangfei, Managing Director of Huawei Singapore Consumer Business Group said, “The response that we have received from the public has been phenomenal and reaffirms our commitment to bring meaningful innovation at an affordable price-point to mass consumers. We are grateful for all the support from our customers, telecommunication operators and media partners who have made the nova 3i a success!”

The HUAWEI nova 3i is available at all Huawei Concept Stores, local telecommunication operators, selected consumer electronic stores, authorised mobile retailers and selected online marketplaces. Huawei customers will also be entitled to a 2-year warranty with any smartphone purchase.

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For more information about the HUAWEI nova 3i, please visit:

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About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population. 17 R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

Huawei Overtaking Apple as the Second Largest Smartphone Vendor

This is really great news for Huawei. From a brand (that I know) that sells cheap phones, to the current brand that sell premium products on par with brands like Apple and Samsung.

Huawei has really come a long way within a short period of time. Check out the report. Congrats again.

Press Release

Huawei Rises Up as World’s Second Largest Smartphone Vendor

  • Huawei rises up in ranks with a record-high market share of 15.8% in Q2 2018, according to industry reports
  • Continuous investments in research and development pushes Huawei at the forefront of innovation in the smartphone industry

SINGAPORE, 1 AUGUST 2018 – According to market research firms IDC, Canalys and Strategy Analytics, Huawei has overtaken Apple to become the world’s second largest smartphone vendor for the first time in seven years. The reports were released based on the number of devices shipped in the second quarter of 2018.

According to IDC, Huawei delivered shipments of 54.2 million units for the quarter, with a record-high market share of 15.8% and Apple with 12.1%. 1 Research firm Canalys also reported that the strong performance was driven by the successful sale of the brand’s latest flagship, the P20 series. 2

Mr. Cheng Jiangfei, Managing Director of Huawei Singapore Consumer Business Group, said: “We have come a long way as a consumer brand and we are deeply humbled to be recognised as the world’s second largest smartphone vendor that reinforces our foundations as a premium global brand. At Huawei, we are committed to offer premium and reliable technologies that resonate with our customers. Our latest technological advancements are supported with a continuous investment in research & development. Last but not least, we would not have been able to achieve this milestone without the support from our dedicated customers and partners that we are extremely grateful for.”

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In Singapore, Huawei is on track towards strong business growth with its current offerings that include the P series that focuses on cutting-edge photography and style, and the Mate series which introduces the latest software and hardware capabilities in the industry. The overwhelming response for its recent HUAWEI nova 3i launch last Saturday at Waterway Point also reflects an increasing public interest in the mid-range segment.

“Singapore is an important market for Huawei and we will be centring our efforts on meeting customer needs and creating value with meaningful technologies,” said Mr. Cheng.

Huawei will continue to innovate in core technologies including AI, AR and VR to enable a more connected and convenient lifestyle for its customers.

For more information, please visit:

About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population. 17 R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

1 IDC report, July 31, 2018
2 Canalys report, 31 July, 2018