Will you shared an image in underwear/bathing suit or an image of your naked body on WhatsApp? Will you click on a link that you consider spam/malware? Will you clicked on a promotional link that offers a diet program/product/tips. Seems like Singaporeans think it is ok.
I believe you have been exposed to various kind of advertisements online. Most of us have learned the skill to ignore such adverts. It is a surprise to find that Singaporeans are still clicking on them for various personal reasons. Read on for the full details on this Security Diet Survey – Singapore
Based on the survey, more people click on these links on Facebook. So, if you are an advertiser for health products, you should know where you should target your ads. Sadly, some did not know about the risk they are facing when they click on these links or follow the instructions after clicking on them. Are you one of them?
About this study
- In April 2016 Intel Security conducted a study about Security Diet.
- In multiple countries more than 15,000 people in the age of 21 to 54 participated in the study.
- This factsheet reflects the answers of 1,200 people in Singapore.
- 54% of the people in Singapore between the age 21 and 54 have ever clicked on a promotional link (e.g. advert/advertisement) that offers a diet program/product/tips
- Young people within the age of 21 – 30 are more likely to click on a promotional link (55%) than older people within the age of 51 – 54 (40%)
- Of those that have not, another 39% say they would click on such a promotional link
- People say that the time that they would most likely click on a promotional link for a diet program/product/tips would be before your wedding (23%) or prior to a holiday (21%).
- Another 20% say that they would be most likely to click on such a link before a formal event
- 24% of the females would do so after a baby
- 44% says that they are more likely to click on a promotion link/dietary tip article featuring or endorsed by a celebrity.
- Many say that they have ever clicked on a promotional link offering to lose weight (34%), or offering to get cashback (31%)
- 36% state that they have never clicked on such a link
- Most people stay up to date on the latest in weight, health, and body issues through online research (41%), social media (41%), health blogs or websites (38%), or magazines (31%)
Promotional links that people are most likely to click on are
- Lose that belly fat – 35%
- Diets that work – 34%
- Juice cleanse – 31%
- 10 best ways to lose 10 pounds – 28%
- 6-pack abs – 22%
- No sugar diet – 20%
- Before/after – how I lost 30 pounds in 30 days – 18%
Security & Trust
- 1 out of 4 of the people assume it’s a genuine site if they see such a promotional link
- 46% say they wouldn’t know whether the site was genuine
- People are most likely to trust and click on a promotional link for diet program/product/tips when it’s on Facebook (51%), Google search (42%), on a website (30%), or within an email (23%)
- The far majority of the people that click on such a link did consider that it could be spam/malware (86%)
- 23% has even purchased a service or product from a promotional link without knowing whether or not it’s a secure site
- 46% of the people do not know how to check if a website is secure before providing payment details or personal information
- Many people are willing to share personal information like email address (58%), age (39%) and full name (35%) with a website/service/company in hopes of reaching their goal weight/dream body
- Few would also share home address (7%), credit/debit card details (5%), or a photo in underwear/bathing suit (e.g. before/after shots) (2%)
- 86% of the people say that they have never shared more than a normal photo online or via text/email/chat apps (e.g. WhatsApp)
- 8% shared an image in underwear/bathing suit with head and 7% shared an image in underwear/bathing suit without their head
- 5% shared an image of their baked body without head, and 2% shared an image of their naked body with head
The research was conducted between April 8th – April 21th, 2016 by MSI via an online questionnaire to 1,200 people in the Singapore, age 21-54.