Sony Debuts First Full HD 3D TV Bravia LX900 Series

Sony debuts its first ever Full HD 3D TV Bravia LX900 series. It has WiFi, Motionflow Pro 200 Hz and other features. From now till 31st August, consumers can enjoy the following complimentary additions with every purchase of the BRAVIA LX900 3DTV. More details after the break.

The Future is Now! Sony Pushes Home Entertainment Boundaries With Its First Ever Full HD 3D TV BRAVIA

Sony drives the next level in TV viewing with next-generation 3D technology and premium Monolithic design

(Singapore, 6th August 2010) – Sony Singapore debuts its first ever Full HD 3D TV BRAVIA for the home with the LX900 Series. Featuring 3D integrated technology, Motionflow PRO 200Hz, LED Backlight technology and built-in Wi-Fi access, the BRAVIA LX900 provides the next generation of home entertainment, perfect for uncompromising AV enthusiasts.

In the 3D space, Sony is uniquely positioned to provide end-to-end 3D solutions, from professional content creation, production, distribution and presentation in theaters and now, the home,” says Mr. Takeo Kobayashi, Managing Director of Sony Singapore. “Along with the 3D BRAVIA LX900, Sony will be introducing a wide range of 3D compatible consumer electronics products, including 3D compatible Blu-ray Disc players and VAIO PCs, enabling users to enjoy an array of immersive 3D content in the home.”

Revolutionary 3D Integrated Technology

Imagine movie images that vividly leap out from the TV screen to the living room in Full HD clarity – that is the fully-immersive entertainment experience that BRAVIA LX900 can deliver. Under its hood, BRAVIA LX900 is powered by Sony’s revolutionary 3D Integrated technology.  This combines a 3D Sync Transmitter, frame-sequential display and high frame rate Motionflow 200Hz technology at a specific signal processing speed to reproduce Full HD resolution 3D images. To ensure users fully enjoy 3D viewing on the BRAVIA LX900, the 3D TV also comes bundled with two sets of active shutter glasses that are synchronized with the images shown on the display. Additional active shutter glasses can be purchased separately.

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Premium Monolithic Design

Complementing the BRAVIA LX900’s high performance display features is its sleek premium Monolithic design. The Monolithic design is Sony’s new aesthetic direction for its home entertainment collection in 2010. BRAVIA LX900’s screen flows seamlessly into its bezel in a frameless design, offering viewers an engaging new cinematic experience, in addition to being a conversation piece in any living space.

BRAVIA Internet Video & BRAVIA Widgets with Wi-Fi Connectivity

Apart from being a revolutionary 3D TV, the BRAVIA LX900 is also capable of high performance as a regular Full HD LCD TV with value-added features. The BRAVIA LX900 offers hours of endless entertainment to users with the BRAVIA Internet Video & BRAVIA Internet Widgets features.

Intelligent Energy-saving Features

Keeping the environment in mind, Sony has equipped the BRAVIA LX900 with energy-saving features such as the Intelligent Presence Sensor and Light Sensor. The Intelligent Presence Sensor switches the TV to Picture Off Mode when it cannot detect faces within a certain range of the TV. This is a great tool especially for users who frequently forget to turn off the TV when they leave the room or for people who may just doze off while watching a show. On the other hand, the Light Sensor automatically adjusts the picture brightness according to the amount of light available in the viewing environment, thus lowering power consumption when the TV is switched on in a dimly lit room. Additionally, the BRAVIA features several Eco Settings including the Energy Saving Switch and Edge-lit LED backlight technology that helps to reduce power consumption while improving upon backlight performance as compared with conventional CCFL backlight TVs.

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The new 3D BRAVIA LX900 is available in Singapore at a suggested retail price of S$12, 999 (inclusive of GST).

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About Sony Singapore Marketing Company

Sony Singapore Marketing Company is responsible for the marketing and sales of consumer products in Singapore, as well as for broadcasting and professional products in Singapore and several countries in the region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

Early Bird Promotion

Till 31st August 2010, consumers can enjoy the following complimentary additions with every purchase of the BRAVIA LX900 3DTV:

  • BDP-S470 3D Blu-ray Player (worth S$449)
  • 2 pairs of 3D goggles
  • 2 movie titles (Cloudy with a Chance of Meatball, Deep Sea)
  • Wall bracket mount and wall mount installation
  • 1 + 2 years extended warranty

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