Canon unveils new products at launch event (video)

Yesterday was a big day for Canon. They launched a handful of products including lenses. The event coincides with the Global announcement of the products at Photokina, particularly the Canon EOS 7D Mark II.

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Thanks to Canon for the invite, I was able to witness first hand the unveiling of these cameras and lenses. The event was held at Boathouse Restaurant, 3 Fullerton Rd.

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Here is the decor inside the Boathouse restaurant.  It was decorate to a racing theme (maybe to coincide with the F1 this weekend).

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According to my understanding, about 60 people (or publications?) were invited. Here are some photos before the event.

The Models with Canon products for the event.

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I was particularly interested in the Canon backpack. I believe it is the first time Canon is making their own brand of camera bags. Here are some shots of it.P1280024m

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Very professional, right?

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If you can read it, here is the menu for the night. But I guess everyone is excited over the products unveiling than this dinner.

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Finally, the announcement was made at 8pm Singapore time with a fashion show (aka products showcase). Check out the video.

Some snapshots during the products showcase. They were using the Canon PowerShot N2 to take a selfie.

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And this is the Canon EF400mm f4 DO IS II USM lens. More about that later.

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The model in black is holding a DSLR with the latest Canon EF24-105 f3.5-5.6 IS STM

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Lining up for us to take the final shots.P1280097m

During the dinner, these models went about to show off the products. Here is the selfie camera, PowerShot N2.

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Canon PowerShot G7X

This camera is very small, light and portable

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It is very well-built. The moment you hold it, you will know that the built quality is solid.

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And the screen can be flipped up to take selfie (which seems to be a very important feature in camera nowadays).

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Here is the top view.

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With the lens extended.

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A closer look at the buttons.

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A very important feature. It has WiFi for easy connection to your devices.

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It has a 4.2x optical zoom.

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With the Flash on.

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Through the night, you can see this scene. A camera taking another camera.

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Here the model with the Canon PowerShot GX7.

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Canon EOS 7D Mark II

This should be the hottest camera for this products launch event. It is very well built. You can read more details from this post.

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I am disappointed that it does not have a flip or swivel screen.

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Check out the Mark II logo.

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Top view. In my opinion, it is heavy but in a good way (more sturdy). I particularly like the shutter sound.

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Finally, I see a MIC input. I have the 7D and I hated the fact that it does not have a MIC input. Finally, the Mark II comes with mic input.

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And also, it has added SD Card support which is getting popular in most cameras.

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Here is the battery compartment.

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And here is the menu where is shows GPS settings. Yes, there is a built in GPS.

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What is really, really sad is that it does not have WiFi. I have tried to search for it and I am sure it doesn’t have. Overall, I think a fixed and non-touch screen and non existent of WiFi support is a major let down for an upgraded camera that many has been waiting for years. The only “consolation” is that it is now weather proof.

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Canon EF400mm f4 DO IS II USM

I guess the pictures are self-explanatory.

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Models looking at the pictures after using the lens.

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Accessories

This is the casing for the PowerShot SX600HS (RRP: S$34.90)

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This is the casing for PowerShot G1 X Mark II case (RRP: S$59.90). I like that it uses magnets (instead of buttons) so that you can open up the case quickly.

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Finally, a group photo for the models that had been working hard throughout the night.

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Overall, I feel that the products showcased are not new but just an upgrade/update to the previous versions. Actually, I was hoping to see a full frame mid or small size DSLR or even a new micro four thirds system camera. Unfortunately there is none.

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