Lytro is Available in Singapore Now

Have you heard of Lytro? Previously, the late Steve Jobs was very interested in the technology and we thought that future iPhone might have Lytro technology in it. It did not happen. Nevertheless, I am glad to announce that Lytro is available in Singapore now.

Singapore is one of the 4 countries in the first phase to get it. From today, the Lytro camera will be available in retail storeswith a recommended retail price of S$648 for 8GB and S$778 for 16GB. They are available colors in Red Hot (16GB), Electric Blue (8GB) and Graphite (8GB). Not so cheap actually.

BTW, recently (1 week ago), they announced a firmware update that added manual settings to the camera. So, with the new firmware, you can control the shutter speed, the ISO sensitivity, turn on ND (Neutral Density) filter or perform AE (Auto Exposure) lock.

Check out the Press Release for more information and the retail shops.

Lytro Releases New Creative Capabilities for Light Field Camera

The Lytro camera will now be available for purchase

through retail locations in Singapore

SINGAPORE – October 16, 2012Lytro, Inc., creator of the world’s first consumer light field camera, has announced the availability of manual controls in its camera, for new cameras purchased and as a free firmware update for existing customers. With these easy-to-use and readily accessible manual controls, Lytro photographers can take even more creative living pictures in a wide variety of conditions – from low light settings to high-speed subjects.

“Manual controls give Lytro photographers the opportunity to take control of the exposure in a scene,” said Eric Cheng, Lytro’s director of photography. “We introduced these features as a result of feedback from our most creative camera owners, who are capturing things like subjects in motion or experimenting with artistic styles like light painting. With manual controls, they now have more flexibility as they push the boundaries of the light field.”

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The new controls are:

  • Shutter Speed – By manually controlling the shutter speed, Lytro photographers can keep the shutter open longer to capture living pictures in dark conditions. The maximum shutter speed is 8 seconds and the minimum is 1/250 second.
  • ISO Sensitivity – Controlling ISO gives Lytro photographers more ways to take creative living pictures in a variety of lighting conditions, from low-light concerts and restaurants to brightly lit soccer fields and amusement parks. The ISO range is 80 (min) to 3200 (max).
  • Neutral Density (ND) Filter – When in full manual mode, Lytro photographers can turn on the ND Filter to adjust the amount of light captured in extremely bright settings.
  • Auto Exposure (AE) Lock – Lytro photographers can lock the auto exposure while changing the composition of a picture in a scene.

For Lytro’s manual control shots, view here.

Pricing and Availability:

Starting today, the Lytro camera will be available in retail stores in Singapore. The recommended retail price is S$648 for 8GB and S$778 for 16GB. Available colors are Red Hot (16GB), Electric Blue (8GB) and Graphite (8GB).

Retail Locations:

  • Challenger Store (Funan)
  • EpiCentre (313@Somerset)
  • Parisilk Electronics & Computers (Holland Village)
  • South Asia Computer (Funan)
  • SONG Brothers (Sim Lim Square)
  • Sprint-Cass Duty-Free Shops (Singapore Changi Airport, Terminal 2 & 3)

About Lytro

Lytro is transforming the camera into a powerful computational photography platform, forever changing the way everyone takes and experiences pictures. The first Lytro Light Field Camera offers photographic capabilities never before possible, such as focusing a picture after it’s taken, and creates interactive living pictures that can be endlessly refocused and enjoyed by friends and family online. Founder and Executive Chairman Ren Ng, whose Ph.D. research on light field photography won Stanford University’s prize for best thesis in computer science in 2006 as well as the internationally recognized ACM Dissertation award, founded the company in 2006.

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