Canon Launches Canon Imaging Academy (CIA)

Canon launches a new Canon Imaging Academy (CIA) on Friday. Was glad to be there to be their “pioneer” batch of students for this brand new training academy. The new Canon Imaging Academy is at Habour Front Tower 1. More information after the break.

Singapore, 4 March 2011 – Canon Singapore today announces the opening of a new training facility, the Canon Imaging Academy (CIA). The launch of the academy a significant milestone in Canon’s ongoing efforts to engage, educate and enrich the imaging experiences of users and to nurture a community of people passionate in photography, videography and other aspects of imaging. To provide an exciting and holistic programme for photography enthusiasts, the CIA has planned over 70 photography courses, 20 local outings, 10 overseas trips, and free product trainings which will engage a target of 15,000 shutterbugs this year.

“At Canon, we have further expanded on our vision of driving a rich and vibrant photography scene in Singapore by instituting the CIA, which is dedicated to providing an avenue for avid photographers and videographers to develop their capabilities,” said Andrew Koh, Senior Director and General Manager of the Consumer Imaging & Information Products Division at Canon Singapore. “With more advanced and user-friendly cameras and imaging devices becoming more accessible to consumers here, we recognise the opportunity to inspire the creative minds of Singaporeans. The launch of the Academy is testament to our commitment e towards building a creative society.”

The CIA will focus on developing new curricula, courses, and events that will enhance the imaging experience of programme participants. Courses planned for 2011 include basic photography, intermediate photography, strobist, studio lighting, creative photography and editing with DPP courses. The CIA will also introduce videography courses in 2011 to meet the increasing demand of enthusiasts who enjoy creating movies using Canon’s LEGRIA camcorders. For those who prefer a greater emphasis on hands-on experience, the CIA will also offer photography outings and overseas photo clinics. Each of the courses is designed to suit the varying skill-levels of participants from beginners to intermediate.

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In addition to Canon’s own trainers, the CIA will also feature a group of dedicated trainers including award-winning photographers such as Triston Yeo, Alex Siew and Joseph Goh.

The CIA is part of the expansion and restructuring of Canon’s current facility, the Canon Digital Lab. The Canon Digital Lab was launched in 2004 and has benefited more than 150,000 people to date. It will continue to focus on providing free product-familiarisation sessions to get users up to speed with their Canon products, and serve as a satellite showroom where services include the redemption of free gifts-with-purchases.

About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and a representative office in Vietnam. The parent company Canon Inc has a global network of more than 200 companies and employs more than 160,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 18 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

More information is available at