Huawei Strengthens HMS Footprint in APAC, Users Benefit from It

Since the ban in May, Huawei has defied the odds and continues to be the top 3 mobile brands in the world. And, it is more focus now on developing its ecosystem – Huawei Mobile Services (HMS).

And knowing that many were affected by the ban of GMS (Google Mobile Services) on the latest Huawei handset (i.e. Mate30 Series), Huawei is finding ways to entice people to continue to use them by providing more support and benefits.

Check out what current Huawei Developers and Users can benefit from Huawei’s aggressive push of the HMS in the APAC.

Press Release

Huawei Mobile Services Strengthens its Footprint in APAC Market

  • New services for developers and users to facilitate platform growth
  • HMS users in Singapore will be the among the first in the region to enjoy FREE 5GB storage of HUAWEI Mobile Cloud

SINGAPORE, 19 November 2019 – Huawei Mobile Services (HMS) is set to reinforce its position in developing HUAWEI Ecosystem – an all-scenario, fully-connected smart living. At the APAC HUAWEI Developer Day that was held last week on November 13, HMS revealed a wide range of developer incentive programmes and open capabilities, showing its determination in growing quality content on the platform. At the same time, it also introduced new services and user benefits in the APAC market to further enhance the user experience. 

HMS is now servicing the global market with HUAWEI AppGallery, HUAWEI ID, HUAWEI Themes, HUAWEI Assistant, HUAWEI Mobile Cloud and more. To date, it covers more than 570 million global users across 170 countries and regions. 

“Huawei Mobile Services is growing steadily worldwide. For example, HUAWEI AppGallery started its global service since April 2018, while in less than two years, we have already garnered more than 390 million average monthly active users (MAU) with total downloads of 180 billion times yearly,” said Zhang Ping’an, President, Huawei Consumer Cloud Service.

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From Left: Alex Lin, President, HUAWEI Consumer Business Group, Asia Pacific Region, Zhang Ping’an, President, HUAWEI Consumer Cloud Service, and Eric Tan, Vice President, HUAWEI Consumer Cloud Service.

Through HUAWEI AppGallery, users can search and download mobile apps from 18 different categories including Games, Education, Lifestyle, Daily Essential, and Fashion. At present, more than 1.07 million developers have registered as HUAWEI Developer, and over 50,000 apps have already integrated to the HMS Core.

A Proactive Approach to Secure Quality Contents

To sustain this upward trend, HMS is now focusing on onboarding high-quality apps and services onto HUAWEI AppGallery, taking into the consideration of the consistent global experiences and unique local features that are available for the users.  

“We are now taking a proactive approach to reach out to e-hailing, financial services, education, food and beverage, entertainment and lifestyle service providers in each country, to enhance our platform’s contents progressively. Moreover, users can continue to enjoy more exclusive services and rewards to maximise their experience with HUAWEI,” continued Zhang Ping’an.

Reinforcing Developer Support

Huawei Mobile Services has rolled out different programmes to invest in the growth of its developer community. As announced in August this year, a total of USD 1 billion has been invested in the HUAWEI Shining-Star Programmeto support mobile app developers all around the world. Shining-Star Programme will provide training, innovation supports, and marketing resources to apps and services relating to AI, AR/VR, and IoT. Developers who are eligible for the programme will be given priority to access HUAWEI’s new open capabilities and receive incentive support in marketing their products and services.

Huawei Mobile Services has also opened up its chipset-device-cloud capabilities to the global developers, which grants developers full access to 24 HMS Core kits, 55 services and 997 APIs. HMS open capabilities cover various development scenarios with services such as Map, In-App Purchases (IAP), HiAi, AR and VR. 

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Developers only need to integrate the HMS Ecosystem once, then distribute their service across HUAWEI smart devices to reach global users. 

To empower developers with HMS open capabilities, HUAWEI Developer Day (HDD) will be held in different cities across the APAC region. It covers code labs, tech-trend analysis, case studies and the latest industry insights. Developers can meet HUAWEI’s tech experts and get hands-on support for integrating HMS into their apps.

There are also student incubation programmes such as DigiX Geek Contest, AI internship and campus ambassador to be rolled out under the Shining-Star initiative. The company aims to encourage innovations among young developers and support them to take part of building the HUAWEI ecosystem.

HMS users in APAC in for a treat

HMS users in Indonesia, Malaysia, Philippines, Singapore and Thailand will be the first in the region to enjoy FREE 5GB storage of HUAWEI Mobile Cloud.

Users can store photos, contacts, messages, documents, and more into the cloud storage by logging onto HUAWEI ID. The data stored can be auto-synced across different mobile devices, enabling users to access their data anytime, anywhere. 

To further reward their users, from 20th November until 31st December 2019, HUAWEI users can enjoy 1 month of 50GB Mobile Cloud storage at a promotion price, subject on their local currencies. 

Follow these steps to claim the 50GB HUAWEI Mobile Cloud Promotion:

  • Go to “Settings”
  • Click on “HUAWEI ID”
  • Enable “Cloud”
  • Read and agree to the “HUAWEI Cloud Privacy Notice”
  • You can now upgrade your Mobile Cloud storage

50GB HUAWEI Mobile Cloud* Promotion:

 *For existing HUAWEI Mobile Cloud users, it might take up to 30 minutes to activate this promotion.

While in conjunction with the launch of HUAWEI’s latest flagship model, the HUAWEI Mate 30 Series, HMS also announced deals exclusively crafted for users of the HUAWEI Mate 30 Series.

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By downloading the HUAWEI Member Center app from the AppGallery, users in Malaysia, Philippines, Singapore, and Thailand can now redeem free HUAWEI Points, hotel booking voucher and Lazada shopping voucher available in the app.

Member Center rewards for Mate 30 Series users include:

**The Lazada voucher will be available by end-November 2019. Stay tuned for the update!

Besides, HUAWEI Mate 30 Series users in the above countries are also entitled to 3 months of free 50GB HUAWEI Mobile Cloud storage***, 2 years warranty and free screen replacement from HUAWEI HiCare.

“Echoing HMS’ vision to build an all-scenario smart living for all, we will continue to strengthen our partnerships with quality content providers to offer more exclusive services and rewards for HUAWEI users,” said Zhang Ping’an.

***All HUAWEI Mobile Cloud-related Promotion (including HUAWEI Mate 30 series & other HUAWEI device users) will be available from 20th November until 31st December 2019.


About Huawei Mobile Services:

Huawei Mobile Services is part of Huawei Consumer Business Group which aims to provide complete mobile experience to HUAWEI device users. Our services include Mobile Cloud, HUAWEI AppGallery, Video, Themes, ScreenMagazine and more. HUAWEI Mobile Services covers 570 million users in over 170 countries, enabling a smart living for every Huawei device users. In the era of fully connected world, we continue to provide better user experience and fulfil our commitment to bring the world closer together.

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