The Story of the Bear, the Girl and the Washing Machine (Video)

It is a heart-warming story that only bear-lovers (teddy bears) will understand or appreciate. Imagine your favorite bear being “tear” away from you and put into the washing machine. It might not survive the “ordeal” but it is the only way to make it fresh again.

Watch this heart-warming video.

It seems a good way to promote the LG Steam Washer. In modern household, I believe many are wary about the germs, allergens residing in the house, or in this case, in the teddy bear.

With its steam function, it is able to remove not only 99.9 percent of allergens but also the residue left by dead allergens. Check out the Press Release for more details.

Press Release


Indispensable SteamTM Solution for Deep Clean, 99.9% Allergen Removal

SINGAPORE, May 25, 2018 — LG Electronics (LG) has released a heartwarming video highlighting the striking anti-allergen feature of the company’s Steam technology. The clip depicts steam as the essential love that keeps a girl close to her valuable teddy bear, which is full of memories of her mother. The highlighting of heartwarming moments with family accentuates the hygienic feature of SteamTM in allergy care.

The video also unveils LG’s latest washing machine, Steam Washing Machine, which boasts more powerful anti-allergy functions. Sterilization in daily life is growing in importance due to chronic problems caused by harmful substances such as dust and allergens in daily products. The washer is a great choice for consumers fearful of invisible harmful substances that can cause allergic reactions. The innovative Steam technology removes not only 99.9 percent of allergens but also the residue left by dead allergens. Clothing is washed at a temperature of 50-60°C for 30 minutes, which effectively removes common household allergens and eliminates 50.9 percent more allergens than other washers. As LG’s exclusive technology for clothing hygiene and anti-allergen, SteamTM has also received certification allergens from the British Allergy Foundation for removing 99.9 percent of house dust mites by Allergy Care cycle.

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The Steam technology effectively demonstrates the company’s ceaseless efforts to improve consumer life and raise the bar higher in washer innovation. As seen in the video, all a user has to do is to simply steam wash clothes and household linens to keep them clean and hygienic. This is because SteamTM removes the extra step of worrying about invisible allergens and suffering from allergies.

Utilizing the industry’s latest technology in deep cleaning and anti-allergy care, LG shows that its technology is akin to love that helps people keep what they cherish closer. Thanks to the innovative allergy removal function of SteamTM, LG’s washer brings unprecedented peace of mind and convenience to consumers amid heightened fears over harmful substances in daily life. The video can be accessed through the link:

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About LG Electronics, Inc.

LG Electronics, Inc. is a global innovator in technology and manufacturing with operations in more than 100 locations around the world. With 2017 global sales of USD 55.4 billion (KRW 61.4 trillion), LG is comprised of five companies ― Home Appliance & Air Solutions, Home Entertainment, Mobile Communications, Vehicle Components and Business-to-Business ― and is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices in addition to premium LG SIGNATURE products and ThinQ featuring artificial intelligence. For the latest news and information on LG Electronics, visit

About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as futuristic products featuring artificial intelligence. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better for consumers around the world by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more information, visit

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About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers’ Choice Awards, Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit