Korean Celebrities Wear Military Watch Company Timepieces

Lamch & Co launches military grade timepieces by The Military Watch Company (MWC) and many Korean celebrities are wearing them. The company is based in Zürich, Switzerland, and is one of the largest specialist manufacturers and suppliers of robust military specification timepieces for military, law enforcers and etc. Currently available in Singapore starting from S$119. More information and pictures in the Press Release.


Press Release


Singapore, July 2016 – Lamch & Co launches military grade timepieces by The Military Watch Company. Based in Zürich, Switzerland, MWC is one of the largest specialist manufacturers and suppliers of robust military specification timepieces for a number for the military, police forces, anti-terrorist units, salvage companies, airlines, mining companies and other government agencies and departments. Manufactured in both Germany and Switzerland using movements and components of utmost quality, MWC timepieces guarantee reliability and durability.

From left to right: A-11 1940s WWII Pattern Military Watch, GG-W-113 US 1960s Pattern Military Watch

The classic range consists of a range of retro models inspired by historic models in the period up to the 1970’s. The automatic A-11 1940s WWII Pattern Military Watch was among the first military watches to be equipped with a sweep second hand. This recreation is based closely on the original World War Two design from 1943.

The quartz GG-W-113 US 1960s Pattern Military Watch is based on a specification set out in October 1962 when the US Government set down a specification for infantry watches which became known as GG-W-113 from March 1956.

The PVD plated G10 Stealth is unique not only because of its battery hatch on the caseback but also because MWC is the only contractor producing standard European Infantry specification watches in a non-reflective PVD plated black finish. The special matt black finish is required by many special forces units. The steel is not black all the way through because the black finish is created by a special chemical PVD plating process which is vastly superior to the painted finish used on some watches which can quickly fade or rub off. This PVD process means that the colour of the steel is altered at a molecular level, preventing deterioration despite heavy usage.

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If you are looking for a solid black stainless steel military watch that is both discreet and water resistant up to 50m then this Special Forces model is ideal. The G10 Stealth is very rugged and is designed to survive the most extreme of conditions. It is supplied with a current issue black NATO webbing strap. The back of the case bears the original contract markings and a unique serial number.

From left to right: G10 LM Military Watch with 12/24 Hour Pattern NATO Dial in Olive Green and black, G10 LM Military Watch in Black Strap, Desert Strap, and Grey Strap

The G10 LM MilitaryWatch with 12/24 Hour Pattern NATO Dial is one of our most tried and tested G10 models and in its earlier variants has been in service for nearly 30 years. This MWC in 12/24 hour dial format model retains the battery hatch which has been discarded by most other manufacturers and is a very useful feature which saves considerable expense when a replacement battery is required. This model has impact resistant glass, using actual glass means that the watch is very resistant to minor scratches and also gives the watch a much cleaner and more streamlined appearance than perspex / acrylic crystals.

The G10 LM Military Watch with 12/24 Hour Pattern NATO Dial which is available in Olive Green and black also uses Super-Luminova for improved night time visibility. Super-Luminova operates like a light battery, glowing in the dark after sufficient activation by sunlight or artificial light. This activation and subsequent light emission process can be repeated again and again without suffer any ageing. The other advantage is that Super-LumiNova pigments are absolutely free of radioactivity.

The G10 LM Military Watch which is available in Black Strap, Desert Strap, and Grey Strap, is the latest G10 model and features a full glass window case which is highly scratch resistant, a date window, solid stainless steel case, screw caseback and screw strap pins. The screw strap pins were specifically selected for this design because it not only possesses the strength of military fixed pins but also offer versatility, allowing you to use straps which are designed for watches with civilian spring pins as well. Both the older and newer variants of the G10LM are also water resistant up to 50m.

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The MWC (Kampfschwimmer) Military Diver watch is an all new heavy duty range which boasts a significantly more robust case than most other military divers’ watch, including an additional crown protection, wider strap at 24mm and a thicker more durable bezel design. The thicker bezel makes it significantly easier to grip, a feature specifically designed for use by Police and Military divers as well as for use in inflatables operating in cold and difficult environments. This particular model has a 12/24 format US/Canadian specification NATO pattern dial and is finished in brushed stainless steel. The movement is a high quality 24 jewel automatic with hacking function to enable synchronisation. The movement also has a 41-hour power reserve.


History buffs are in for a treat with the Limited Edition US Desert Pattern Vietnam Watches available in 4 colourways, a play on the original covert black and olive drab. The Vietnam Watches are virtually identical in appearance to the watches used by American troops in the Vietnam war during the 1960s and 1970s. However, while keeping true to the appearance and weight of the the original US Military Issue models, which were made of plastic because they were deemed disposable during the war, these Limited Edition commemorative editions are constructed in full metal, making them vastly superior in both durability and quality to the original Military Issue models.

MWC Military Watches are now available at select Anté stores. With prices starting at $119, if you are on the lookout for a watch that can last a lifetime without breaking the bank, MWC Military  Watches would be perfect for you!

Antė stores are located at:
Antė @Vivo City | #02-K5 1 Harbourfront Walk, Singapore 098585
Antė @Tangs Plaza | Lvl 3, 310 Orchard Road, Singapore 238864
Antė @Suntec City Mall | #01-457A, Tower 1, 3 Temasek Blvd, Singapore 038983 (Across Paserbella)

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Founded in 2009 by Steven Lam, Lum May Yee and Catherine Ho, Lamch & Co embraces the individualism and empowerment of Fashion, Art and Music. Lamch& Co has forged partnerships with a multitude of international fashion and lifestyle brands to offer the latest gadget, and cutting-edge fashion and mobile accessories. Currently spearheading the distributorship of trendy accessory labels like Comme des F***down, Marcelo Burlon, Mujjo, Ted Baker, as well as the latest mobile technology innovations like #Cube, TYPO keyboard, Lamch & Co continues to invest in building new brands and exciting products, making Lamch & Co. one of the most dynamic and vibrant distribution companies in Asia.