Singapore-based start-up DynaOptics has launched OOWA, a suite of iPhone lens attachments powered by free-form lenses on Kickstarter. Specifically targeted at iPhone users, these high quality lenses (2.5X zoom and wide-angle) results in better picture quality especially at the edges.
The technology for OOWA originated from the National University of Singapore, utilising miniature free-form lenses to achieve slim optical zoom without any bulky protrusion. There are actually many such lens attachment in the market but most of them have distortion. With OOWA lens attachment, it is supposedly to eliminate such instances, therefore producing pictures with zero chromatic aberration (no color bleeding) and zero vignetting (no dark corners).
Here is the specs of the Telephoto and wide-angle lens.
I suggest you go to their official website as there are more information on the lenses.
Feeling left out because you are not an iPhone user? Click HERE to submit your phone model for their consideration. More information in the Press Release. Here is a video describing the project.
Free-form Optics Innovator DynaOpticsAnnounces OOWATM: Mobile photography’s highest-quality lens attachments
OOWA brings mobile photography to the next level with telephoto and wide-angle lens attachments incorporating free-form lens technology
Palo Alto, CA and Singapore – June 8, 2016 –DynaOptics, an innovator in optics technology, entered the mobile photography market today with OOWA, a suite of iPhone lens attachments powered by free-form lenses. OOWA’s high-quality wide-angle and telephoto lenses, together with protective phone cases, are available for pre-order on Kickstarter now.
“The introduction of OOWA lenses marks a true innovation in the world of optics: for the first time, a free-form lens is incorporated into a camera lens,” said Li Han Chan, DynaOptics CEO and co-founder. “OOWA’s precision-crafted lens attachments are now available for the iPhone 6 series. Our technology empowers these users to see the world from a fresh perspective — with unprecedented clarity — zero chromatic aberration (no color bleeding) and zero vignetting (no dark corners).”
Photographs taken by OOWA can be found on Instagram at #madewithoowa.
OOWA’s suite of products includes:
- a 2.5X zoom telephoto lens,
- a 110 degree diagonal field-of-view wide-angle lens, and
- a phone case that allows for lens attachment with ease and precision while protecting the phone
A Single Lens Kit (telephoto or wide-angle lens) comes with the selected lens and a phone case, a lens cap, and a carrying pouch. The Pro Kit comes with both lenses, two lens caps, two carrying pouches, and a phone case. OOWA’s Kickstarter supporters can purchase lens kits at early-bird prices (Single Lens Kit at $65; Pro Kit at $120) during the first three days of the campaign. After which, the kits will be offered at regular reward levels of $79 and $139 respectively.
As mobile phones capture an ever-increasing share of the world’s photos, the pressure is on for cell phone technology to compete with the image quality of DSLR cameras. Market research firm InfoTrends estimates that more than one trillion photos will be taken by mobile phone users in 2017, up from 0.14 trillion in 2010. OOWA’s products address this insatiable demand for ever-improving image quality and technology in today’s mobile camera world. Visit OOWA’s press page herefor more information on OOWA’s free-form technology, product specifications, lab and field image quality results, and a prototype review by a professional photographer.
OOWA products are available today for pre-order on KICKSTARTER. OOWA lenses are compatible with the iPhone 6, 6S, 6+ and 6S+ (other phone users — watch this space!), and with screen protectors. The products are expected to ship in November 2016.
OOWA provides mobile photography’s highest-quality lens attachments, achieved through the use of free-form lenses. The product line name OOWA adds a touch of whimsy to a remarkable technical achievement, referring to the audible oohs and aahs people make when moved by an extraordinary image. For more information, please visit www.oowa.life.
DynaOptics’ unique, patented free-form lens technology platform delivers higher-quality photos and videos. Dynaoptics was inspired by research performed at the National University of Singapore, and by Nobel Prize Winner Dr. Luis Alvarez, who pioneered Alvarez lenses in the 1960s. Technology development was supported in part by SPRING Singapore, the Stanford–StartX Fund, friends, family and angel investors such as the Sierra Angels,Sand Hill Angels and Sacramento Angels, who believed in us when all we had was a dream of changing the world of optics. For more information, please visit www.dynaoptics.com.
 “Photos, Photos Everywhere,” The New York Times, July 29, 2015, http://www.nytimes.com/2015/07/23/arts/international/photos-photos-everywhere.html?_r=0.