Is GOSF Singapore version of Cyber Monday, Black Friday? Shopping starts now

The Great Online Shopping Festival (GOSF) starts from 2nd February 2015 and that means it is only about 2 hours away (from the time of writing). I bet by the time you read this post, the GOSF has already started. The event starts from 2nd February and ends 4th February (3 days or 72 hours only).

google-shopping-festival

With over 60 online shops to choose and discount that of up to 90% off electronics, over 80% off fashion brands and etc, I am not sure why you are still reading this. Check out the site now.

Click Here to GOSF

Here is the Press Release.

Press Release

Google collaborates with leading businesses to bring 3 days of deals to Singaporean Shoppers

Shopping extravaganza to feature offers from travel to beauty, fashion and electronics favorites on gosf.sg

Singapore, January 29, 2015: Google, along with DBS and SingPost, revealed the categories and deals on offer during the 72-hour-long Great Online Shopping Festival.

From midnight on February 2, the online shopping festival will bring deals from over 60 brands onto a common platform to customers across the country. Shoppers can dive into discounts and offers on everything from beauty to fashion, technology and travel. Discounts include up to 90 percent off electronics, over 80 percent off fashion brands, up to 75 percent off travel deals, up to 70 percent off beauty products and many more from favorites like Courts, Zalora, Agoda and Luxola.

The festival is also supported by DBS and SingPost. The first 2000 registered shoppers to spend over a total of SGD168 with their DBS/POSB cards will receive an additional 15 percent rebate or up to SGD100 off. The offer can be applied over multiple receipts. SingPost is offering its delivery and returns solutions to brands taking part in the festival. SingPost is also offering online shoppers access to 90 POPStations — or smart locker stations — around the island, which will allow them to collect, pay or even return their purchases round-the-clock. Additionally, brands powered by SingPost’s end-to-end eCommerce service such as shop.adidas.com.sg will be offering exclusive online pre-orders for their top-selling collections during the GOSF, while cocomi.com will be giving away Pandora bracelets for a minimum spend of SGD250.

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“We’re excited to be teaming up with businesses across Singapore to celebrate the best of eCommerce here, and bring great deals from around the web to shoppers in the run up to Chinese New Year. Singaporeans are sophisticated shoppers and the Internet is a key part of the shopping process for them. Nearly 70 percent of shoppers research purchases online and almost half of these go on to complete their purchases on the web. And this is a trend that holds across devices — a staggering 12 percent of Singaporean Internet users shop on mobile at least once a week; that’s more than France, Germany or Japan!” said Joanna Flint, Country Director, Singapore, Google Asia Pacific.

The online shopping trend continues to grow in Singapore. According to a study conducted by TNS, 69 percent of Singaporeans research products online before purchasing — this is ahead of the US at 52 percent, Germany at 54 percent and the UK at 62 percent. Of these Singaporeans shoppers, 45 percent also go on to complete their purchase online, a trend that is on par with other advanced economies including the US at 43 percent and Australia at 46 percent.

And Singaporeans are increasingly device-agnostic as well, shopping on their mobile devices in just the same way as they do on desktop. Nearly half of Singapore’s Internet users (49 percent) look for product information on their smartphones weekly, with 12 percent completing purchases on their phones. This is ahead of such markets as the US (41 percent and 12 percent, respectively), France (22 percent and 3 percent), Germany (23 percent and 8 percent) and Japan (24 percent and 5 percent).

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Researchers also expect this trend to grow in the next year. Another study by TNS shows that 41 percent of Singaporeans who have never shopped online, expect to do so in the next 12 months.

“As we mark the 50th anniversary of Singapore’s independence and progress, we are also sparking a celebration at Singapore’s Great Online Shopping Festival, where our customers can enjoy the best shopping deals from over 60 participating merchants. To top it off, during the three-day event, the first 2,000 registered customers to spend over a total of SGD168 on their DBS/POSB card will receive an additional 15% rebate or up to SGD100 off. By leveraging our deep consumer insights and the ability to form strategic partnerships, we have been able to lead the industry with innovative programmes that are relevant to our customers’ lifestyle preferences,” said Lim Bee Bee, Head of Marketing for Consumer Banking Group (Singapore), DBS Bank.

“Etailers need to understand the dynamics of customer expectations in order to stay on top of the evolving needs of online shoppers. SingPost’s end-to-end eCommerce service, www.SPeCommerce.com, drives online shopping satisfaction by managing the entire customer journey — from web stores to doorsteps. We’re very excited to be bringing our experience to shoppers and retailers participating in the Great Online Shopping Festival and are looking forward to the 3-day extravaganza,” said Marcelo Wesseler, SingPost’s Senior Vice President of eCommerce.

The festival is also supported by SPRING Singapore. “We are pleased to facilitate the participation of Singapore retail SMEs in the Great Singapore Online Festival (GOSF) 2015. The encouraging response by local retailers signals their commitment to ramp up their own capabilities in alternative modes of shopping, especially for digital-savvy customers. In this era of mobile device-enabled consumers, retailers must offer compelling propositions to engage and create shopping experiences beyond the conventional strategies of brick-and-mortar stores. We hope that the GOSF will build stronger confidence in eCommerce amongst retailers, and enable them to create more opportunities to grow their sales,” said Kee Ai Nah, Group Director, Industry Development Group, SPRING Singapore.

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