Maybe this is something Sony did not anticipate. Sony latest commercial on Sony A7R involved some skydiving action and a scene of lens changing in mid-air. However, the footage, captured in 4K, is so spectacular that most people might miss out the main star.
The scene is so surreal that you might think that it had been captured using green screen effect. Check out the 1 minute footage.
Check out how the footage was captured. Kudos to the team that had to jump 9 times (1 minute to capture the footage per jump) over 2 days to accomplish the commercial.