Thanks Sony for the invitation to Sony A7 series and Cyber-Shot RX10 media event held at Regent Hotel. During the event, we were introduced to the capabilities of the Sony A7 and A7R and also to the very versatile Cyber-Shot RX10.
The event started with the key introduction of the Executives from Sony. Following that, we had Esther from Sony introducing us the Sony Cyber-Shot RX10
Basically, I feel that the RX10 will be good for those who just start out in photography and need a all-in-one solution without compromising the quality. The RX10 has a 1-inch sensor (same as the prosumer RX100 II) and a very good zoom range from 24mm to 200mm (with aperture maintaining at F2.8 throughout). Basically, it has like having 3 types of lenses in one body: Macro, Portrait, Zoom.
Next, Nathaniel gave us a more in-depth view of the main products: A7 and A7R.
Here is a simple overview of the Sony A7 ( or 
7).
And here is the simple view of the Sony A7R (7R)
Basically, both have the similar specs (example: Latest Bionz processor) but the 7R is without the low pass filter. Nathaniel explained to us that Sony has put a lot of consideration in the two products. For example, for A7R without low pass filter, we might get more details but at the same time, moiré effect might appear. Sony has put a lot of consideration to minimize it during the design phase.
Here is an overview of the latest Bionz processor.
Next, he also talked about the new lenses and up and coming ones.
Finally, the actual products.
A closer look at the RX10.
and the Sony A7R (held by Mr. Atsushi Endo, GM of Sony Singapore Marketing Centre)
We were later ushered to another room where we get up close and personal with these products.
Sony Cyber-Shot RX10
Here is the cross sectional view of the RX10. Check out the lens elements.
And a look at the 20.2 MPX 1-inch EXMOR sensor.
The Chassis and Bionz processor.
Here is one of the optical part in the RX10.
Some images to let you gauge the size of the RX10.
Do not think that because it is not a real DSLR (although it shapes like it), it has limitation when it comes to videography. You can also mount up the accessories needed for video production.
Some more pictures of the Sony Cyber-Shot RX10.
This is one of the innovation put in the RX10 (picture below). It has a Click ON/OFF slider for the aperture. It will be good for filming as you do not want the clicking sound of the aperture inside your video. Nice one, Sony.
Sony A7 and A7R
Next, we proceed to the Sony A7 and A7R for more information about them.
One of the highlights is that Sony incorporated an eye focus feature in it. So, when the featured is selected, it will specifically focus onto the eye of the subject. Very cool. BTW, the TV set below is a 4K resolution TV.
And again, you can see the setup of the cameras for video production.
Some pictures of the Sony A7. It is very small in size consider that it is a Full-Frame camera.
Here is a 70-200mm lens from Sony.
It is interesting that during the event, Sony set up a small corner where you can try out the different lenses (from different brands) onto the A7 or A7R.
Here is the Canon Lens on the A7 with a third party adapter.
BTW, even with the adapter, the features of the lens is still working fine.
That is it. Thanks Sony for the invite. I will try to put up the videos once it is done. And for the pricing. The Sony A7 and A7R will be available from 27th November at:
A7R (Body Only): S$2,799
A7 (Body Only): S$1,999
A7K (A7 + SEL2870 lens): S$2,399
There is no pricing for the lenses yet.
The Sony Cyber-Shot RX10 will be available at S$1,599
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