What are Singaporeans searching about on Google in 2012? Google has put together a nice report on the popular searches of Singapore. Check out who are the top Korean group, the top newsmaker in Singapore.
Here is a summary of the No.1 in the Top Searches.
- Singapore’s Trending Searches: Olympics 2012
- Singapore’s Trending People: Jeremy Lin
- Trending Songs: Gangnam Style
- Most Searched Travel Destinations: Legoland Malaysia
- Most Searched Kpop Acts: Psy
- Most Searched TV Shows: Running Man
- Most Searched Foods & Drinks: Rainbow Cake
- Most Searched Athletes: Jeremy Lin
- Most Searched News: Diaoyu Islands
- Most Searched ‘What is…?’: What is SOPA?
- Most Searches Newsmakers: Mitt Romney
- Most Searched Celebrities: Kristen Stewart
- Most Searched Online Stores: ASOS
- Most Searched Fashion Labels: Louis Vuitton
- Most Searched on Mobile: Restaurants
As expected, Gangnam Style by PSY is the top in two category. I never expect rainbow cake to be the top search for food and drinks. I love the “What Is?” category. Seems like it is common to Google for a keyword when something happens. In this case, it is SOPA. I am glad that I have featured some of the trends in TechieLobang too. :). Do read the Press Release for the Top 10 of each category. You can check out last year results.
Press Release
A Year in Singaporean Search: Google’s Top Searches of 2012
K-pop, sports news & celebrity gossip top search queries in 2012
- Jeremy Lin is the trending personality of the year, as Singapore followed his stellar NBA season
- The Olympics is the trending search of the year as Singaporean sports fans kept up with the latest from the 2012 Games
- Kristen Stewart tops celebrity searches as Singaporeans followed the news of the Twilight star’s breakup and subsequent reconciliation
Singapore, December 13, 2012: Today, Google announced its annual Zeitgeist, a look at 2012 through the collective eyes of the world on the web, offering a unique perspective on the year’s major events and hottest trends based on searches conducted in Singapore.
This year’s trending searches underscored Singaporean interest in sports with Jeremy Lin and the 2012 Olympics topping searches in Singapore. The nation also followed Singaporean table tennis star, Feng Tianwei’s triumphant progress during the Summer Games. Other Olympic stars that captivated with their performance included sprinter Usain Bolt and swimmer Michael Phelps. Interestingly, while football remained top of mind for Singaporeans, basketball made inroads, with Lebron James, Jeremy Lin and the LA Lakers amongst the most searched terms this year.
Singapore was also struck by a fresh wave of Hallyu fever with global phenomenon ‘Gangnam Style’ grabbing attention islandwide. But for Singaporeans, Psy and K-pop are no one-trick ponies. Singaporeans’ abiding love for Korean pop and TV shows was evident, with searches high for acts like SNSD, BigBang and shows like Running Man, Rooftop Prince and Secret Garden.
Major news stories to grab attention this year included the Syrian crisis, US Elections and Hurricane Sandy. Closer to home, Singaporeans kept up with regional and local news and events including Bo Xilai’s dismissal from office in China, the Bersih movement in Malaysia, and updates from the investigation into last December’s train disruptions in Singapore. On the lighter side, Singapore also kept tabs on the latest celebrity gossip, with Twilight star Kristen Stewart — famed for her dramatic breakup and subsequent reconciliation with co-star Robert Pattinson — topping celebrity searches.
Legoland Malaysia, the first Legoland theme park in Asia, proved a hit, coming in as the top travel destination for Singaporeans. Hong Kong, a popular weekend getaway famed for good food and shopping, came in second. On the whole however, holidaymakers preferred to relax under the sun with well-known beach destinations snagging 5 out of the top 10 travel hotspots.
Always on the lookout for a good deal on the latest fashions, Singaporeans shopped ’til their fingers dropped online, checking out popular brands and online retailers like Kate Spade, Louis Vuitton, and Reebonz. Singaporeans also indulged their love of good food this year, with rainbow cake, chilled beancurd, cupcakes and sushi amongst the most searched treats.
Google spokesperson Sana Rahman says: “The year-end Zeitgeist is a cultural barometer showing us what quickened our national heartbeat and drove our curiosity. This year, Singaporean searches for the best of Korean music and TV shows that the K-pop wave is more than just a fleeting trend, but rather a phenomenon here to stay.”
Singapore’s Trending Searches
- Olympics 2012
- Gangnam Style
- SOPA
- Legoland Malaysia
- Zerg Rush
- City Harvest Church
- JCube
- Hurricane Sandy
- KONY 2012
- US Elections
Singapore’s Trending People
- Jeremy Lin
- Lee Kuan Yew
- Whitney Houston
- Kate Middleton
- Amy Cheong
- Amanda Todd
- Makiyo
- Kony
- Adele
- Usain Bolt
Trending Songs
- Gangnam Style
- Payphone
- Titanium
- Super Bass
- Drive By
- Starships
- Lego House
- Some Nights
- Stereo Hearts
- Wide Awake
Most Searched Travel Destinations
- Legoland Malaysia
- Hong Kong
- Bangkok
- Bintan
- Bali
- Maldives
- Korea
- Phuket
- Langkawi
- Genting Highlands
Most Searched Kpop Acts
- Psy
- SNSD
- Big Bang
- Hyuna
- Shinee
- 2NE1
- Kim Jong Kook
- Lee Hyori
- Jay Park
- SS501
Most Searched TV Shows
- Running Man
- Game of Thrones
- Rooftop Prince
- Vampire Diaries
- Fairy Tail
- Secret Garden
- Jumong
- Pretty Little Liars
- Dream High 2
- Love Rain
Most Searched Foods & Drinks
- Rainbow Cake
- Chilled Beancurd
- Cupcakes
- Chocolate Cake
- Sushi
- Korean Bbq
- Pizza
- Fried Chicken
- Xiao Long Bao
- Fish And Chips
Most Searched Athletes
- Jeremy Lin
- Shinji Kagawa
- Michael Phelps
- Robin van Persie
- Lebron James
- Eden Hazard
- Mckayla Maroney
- Andy Murray
- Son Yeon Jae
- Feng Tianwei
Most Searched News
- Diaoyu Islands
- Loan Shark
- Syria
- Eurozone
- Hurricane Sandy
- Costa Concordia
- US Elections
- Myanmar
- Fukushima
- MRT Breakdown
Most Searched ‘What is…?’
- What is SOPA?
- What is scientology?
- What is LTE?
- What is YOLO?
- What is Gangnam?
- What is KONY?
- What is hypertension?
- What is sustainability?
- What is antimatter?
- What is Bersih?
Most Searches Newsmakers
- Mitt Romney
- Bo Xilai
- Ng Boon Gay
- Zhuo Yongkang
- Ron Paul
- Kong Hee
- Yaw Shin Leong
- Cecilia Sue
- Lance Armstrong
- Howard Shaw
Most Searched Celebrities
- Kristen Stewart
- Lana Del Rey
- Kate Upton
- Tom Hardy
- Liam Hemsworth
- Morgan Freeman
- Josh Hutcherson
- Jeremy Renner
- Taylor Schilling
- Lee Hyun Woo
Most Searched Online Stores
- ASOS
- Zalora
- Reebonz
- Love Bonito
- Etsy
- Urban Outfitters
- Agneselle
- Rakuten
- Hollyhoque
- Dressabelle
Most Searched Fashion Labels
- Louis Vuitton
- Kate Spade
- Longchamp
- Gucci
- Chanel
- Burberry
- Hermes
- Miu Miu
- Balenciaga
- Ralph Lauren
Most Searched on Mobile
- Restaurants
- Bars
- Liverpool
- Arsenal
- Manchester United
- MRT Map
- Coffee
- Stomp
- Euro 2012
- Gangnam Style
To see more information about Google Zeitgeist across the globe, use interactive data visualizations and to watch our annual video, visit google.com/zeitgeist.
What is Google’s Year-End Zeitgeist?
Google reveals the internet “Zeitgeist” (German for “the spirit of the times”) through an exploration of the over one trillion search queries we receive each year. In addition to the Year-end Zeitgeist, which highlights the top trends of 2012, we also have several tools that give insight into global, regional, past and present search trends. Google Zeitgeist tools can never be used to identify individual users because we rely on anonymized, aggregated counts of how often certain search queries occur over time. These tools are available year-round for you to play with, explore, and learn from: google.com/zeitgeist
About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
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