A few months ago, Samsung organized a contest to select the best representatives to represent the countries at Olympic in London. Two (Shabana Yunos and Adam Osman) from Singapore were selected. They, together with 74 others in the Samsung Global Blogger (SGB) program, will be reporting live from London and sharing their unique journey of the Olympic Games through www.samsungglobalblogger.com.
Samsung is making this a social Olympic Games. Check out the Press Release for more information.
SAMSUNG MAKES LONDON 2012 THE FIRST SOCIAL OLYMPIC GAMES
Samsung welcomes 76 of the brightest online stars to London to kick start its cutting edge social initiative – Samsung Global Bloggers
Singapore, 1 August, 2012 – Samsung Electronics Co. Ltd, a global leader in consumer electronics, and the Worldwide Olympic Partner for Wireless Communications Equipment at London 2012, announced today its much anticipated Samsung Global Blogger (SGB) program kick-off. Following a worldwide online talent search with media partner MSN, over 3,000 people from around the world applied for the once-in-a-lifetime opportunity to report on the London 2012 Olympic Games.
An exciting schedule is seeing the SGBs busy experiencing London, touring the Olympic Park, attending the live site of the Opening Ceremony celebrations and meeting Samsung’s Global Ambassadors David Beckham, Zara Philips and Jamie Oliver. The 76 lucky bloggers have been equipped with the latest Samsung Galaxy SIII smartphones to capture their exhilarating experiences, which will be shared through their daily blogs and ‘webisodes’.
The first group have already taken part in the SGB boot camp, starring Tim Lovejoy and four SGB judges – six-time World Swimming Champion and television presenter Mark Foster, Olympic Winter Games gold medalist Amy Williams, influential online travel writer Paul Steele and adventure tourism TV show presenter Zoe Palmer. Samsung’s creative winners are now ready to kick start their unique Olympic Games experience.
Samsung’s Olympic Games Ambassador Jamie Oliver has been supporting the SGB program from launch and today joined an event with the SGBs. The bloggers have been given an opportunity to exclusively interview the chef and campaigner on topics varying from his commitment to making a better future for young people, to the charms of London culture. Jamie also revealed why he thinks London will be fun during the Olympic Games, why he thinks British street food is great, and the sport events he is most looking forward to.
Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung Electronics, said “We are very excited to welcome the winners of the most engaging and interactive Samsung Global Blogger (SGB) programme to London for the start of the first ever social Olympic Games. The SGB program is a great example of how Samsung is ensuring London 2012 will be an Olympic Games for everyone by allowing these vibrant young individuals to capture the most iconic moments of London 2012 and share their excitement with those around the world. Samsung’s wireless technology is what makes this possible offering inspiring opportunities to more people than ever before to experience London 2012, which is set to be the first ever social Olympic Games.”
The talented SGB winners will be given a chance to report live from London, sharing their unique journey of the Olympic Games and showing off their content creation skills through www.samsungglobalblogger.com, and via their own personal social media networks. Stories created by the SGBs will extend the excitement of the Olympic Games through creative perspectives and help bring more people around the world closer to the action.
The SGB program further illustrates Samsung’s continued innovative use of social media following the successful Samsung Hope Relay which launched in May. The Samsung Hope Relay provided people around the world the chance to take part in a virtual Torch Relay thanks to a smartphone application. Users can download the application, create an avatar and raise money for charity by completing a mile run. For every mile, Samsung will donate £1 to charitable organizations, including those supported by “Samsung Hope for Youth” program and London 2012’s sports legacy program, International Inspiration.
Samsung has recently introduced a variety of new mobile applications to bring consumers closer to the Olympic Games. Samsung: Take Part 2012 allows Olympic fans to play 3D and Augmented Reality sport games and challenge their Facebook friends in each of the Olympic events. Touchnote is another application that helps people share their passion by sending printed postcards using their GALAXY Note, and Eurosports Player app enables Android device users to access live streaming of the Olympic Games on their smartphones. Samsung also provides a real-time report of the game schedules and results through ChatOn, Samsung’s global messenger application.
For information on all of Samsung’s Olympic initiatives please visit http://www.samsung.com/sg/
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About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.
About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time information and communications services. Samsung is also a Presenting Partner of the Olympic Torch Relay and hosts various digital marketing campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.
About Samsung Global Blogger (SGB)
The Samsung Global Blogger (SGB) programme will spread the excitement of the Games around the world. Young and inspiring individuals from all over the world will be selected as Samsung Global Bloggers all of whom will be given the opportunity to seek out the best of London and share their personal experiences of the London 2012 Olympic Games using their content creation skills and social media networks. Each SGB will be equipped with the latest Samsung smartphone technology allowing them to capture their unique experiences and sharing their extraordinary Olympic Games stories with people across the world. For more information, please visit www.samsung.com/london2012.