Sony announces the availability of the XQD Memory cards. In my opinion, this is definitely for the early adopters. As it is in a new format, you will need a dedicated card reader to read it. And as of what I know, Nikon D4 is using this card. Based on the Press Release, the XQD memory cards will be available from July at Sony authorized dealers with 32GB and 64GB variants. There is no pricing information.
If you want to know more about this Sony XQD Memory card, click the below link.
Click Here to know More about Sony XQD Memory Card
Here is the lengthy Press Release.
Sony Breaks Further From The Pack With The XQD™ S series Memory Cards
New memory`cards can achieve fast transfer speeds of up to 168 MB/s[1]
(SINGAPORE, 4 JULY 2012) –Sony today announced the launch of the new XQD S Series Memory Cards (QD-S32/S64), placing Sony in the forefront with ultra-fast read and write speeds.
Upping the ante from the XQD H Series cards that were released earlier in January which had a write/read speed of 125 MB/s, the brand new S Series cards are able to process at blazing speeds of up to 168 MB/s, making it the fastest in the market[2]. No matter how fast the action is, the new XQD S series can record up to 108[3] frames in AW format in continuous shooting mode, ensuring that photographers will never miss a single moment. This allows photographers to shoot a 100m sprint from start to end in a single, sustained burst of RAW imageskat a shooting speed of 10 frames per second.
Surpassing the theoretical maximum speed of existing CompactFlash devices, the industry leading XQD S Series reduces transfer times by 30%1 when compared with the fastest CF cards and shortens it by more than 30%1 when measured against conventional CF cards. This makes the S Series perfect for photo enthusiasts and professional sports photographers who demand the very best when it comes to taking their best shot, while at the same time saving them precious time when backing up large amounts of photo data to their PCs. Also, a new device driver for Thunderbolt-compatible devices will be available for download from August 2012 and will allow users to transfer files to their Macintosh computer systems at even quicker speeds when used with a compatible card reader.
The card’s high capacity of 64GB makes XQD S Series ideal for storing large volumes of data-heavy RAW files, perfect for sports photographers who may be triggering the camera’s shutter remotely and cannot conveniently change media cards.
“Sony is proud to be the first producer of XQD memory cards and the launch of the XQD S Series proves our dedication to bringing technological innovations to our customers.” said Takemura Takayuki, Deputy Director, Sony Electronics Asia Pacific – Consumer Business Group, Recording Media & Energy. “With its improved lightning-fast transfer speeds of up to 168 MB/s, it allows photographers to rest assured that they are getting the most out of their high-end DSLRs with both photographic quantity and quality.”
From August, XQD S Series users can also download a free new version of File Rescue (Ver 3.2) software by Sony for the recovery of accidentally-deleted photos and`videos. This advanced and easy-to-use utility that supports the latest file formats of AVCHD and 3D[4] has recently expanded its capabilities to support RAW3 and MOV files. File Rescue software is also available for XQD H Series users.
Available in 32GB and 64GB variants, the XQD S Series memory card will be available from selected Sony authorised dealers from July 2012. More information can be found at http://www.sony.net/Products/memorycard/en_as/xqd/index.html
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About Sony Electronics Asia Pacific Pte. Ltd.
Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It s%rves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia Pacific,
iddle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com
About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading kelectronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$79.2 billion for the fiscal year ended March 31, 2012. Sony Global Web Site: http://www.sony.net/
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
[1] Based on internal tests conducted by Sony. Transfer speeds may vary and are dependent on host device.
[2] Accurate as of June 2012. Based on internal tests conducted by Sony which compared it to products from other leading industry manufacturers.
[3] When used with a Nikon D4 to capture compressed 12-bit NEF (RAW) images in tests done by Sony.
[4] AVCHD 3D files
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