Philips Introduces Next Gen LED Bulbs in Singapore

With Earth Day (22nd April) coming soon, Philips announced yesterday about their next generation of LED (Light Emitting Diode), myVision range of bulbs for Singapore. What I think is interesting is that all these bulbs are “dress up” as the old traditional bulbs. I think this is one way to get them accepted to our household. More information and pricing after the break.

Press Release

April 19 2012

MAKE THE SWITCH TO LED BULBS AND LIGHT UP YOUR HOME WITH NEW ENERGY EFFICIENT HOME LIGHTING FROM PHILIPS

As Earth Day approaches, it’s time to “go green” with the new range of energy-efficient, sustainable and highly affordable Philips LED light bulbs for a superior lighting experience and lifetime of comfort!

Singapore Royal Philips Electronics (NYSE: PHG, AEX: PHI) announced today the next generation of its Light Emitting Diode (LED) portfolio with the launch of the Philips LED myVision range of light bulbs for the home segment in Singapore.

As a global leader in lighting, Philips is bringing a lifetime of comfort to home owners with the new range of Philips LED light bulbs. This is in line with the company’s vision to enable masses to experience the benefits of a superior lighting option that lasts 15-25 times longer than traditional bulbs, and is up to 80 per cent more energy efficient.

Designed to resemble a traditional frosted light bulb, the LED bulbs easily fit into the existing lamps with screw or bayonet cap sockets, enabling an easy transition in using LED lighting alternatives. In addition, with a vision to make LED more mainstream, the Philips LED myVision light bulbs come at an attractive and affordable price point and a 30-day money-back guarantee between 26 April and 1 July 2012.

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Philips believes these initiatives, designed to help home owners see what light can do, will provide home owners with long-lasting light that is easy on the eyes, allows them to transform their living spaces by choosing lights that contain no hazardous substances and are comfortable both for ambiance setting and general task illumination.

These LED lighting solutions contribute to significant energy savings – a 6W LED light bulb emits light with an output similar to a standard 40W incandescent bulb. The LED light bulb is also available in 9W and 9.5W that is similar in light output to a standard 60W incandescent bulb. The bulbs last approximately up to 15 years*, while consuming less energy and effectively paying for themselves in 18 months.

With the Earth Day coming up on 22 April, this is the perfect opportunity for home owners to make the switch to LED and live a greener life with the new range of Philips LED light bulbs.

Philips has also created an LED calculator on its Singapore website (http://bit.ly/HsIeej) to help consumers discover how much they can save when they switch from using incandescent bulbs to Philips’ reliable and cost-effective LED bulbs.

The new range of Philips LED myVision products launched by Philips in Singapore is available at all Philips Home Lighting stores, major supermarkets and hypermarkets, and selected DIY stores.

The new products come with a 30-day money-back guarantee between 26 April and 1 July 2012. The retail prices are as follows:

Products RCP (Incl GST)
myVision 6-40W E27 2700K 230V A55 15.00
myVision 6-40W E27 6500K 230V A55 15.00
myVision 9.5-60W E27 2700K 230V A55 20.00
myVision 9-60W E27 6500K 230V A55 20.00
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In addition, Philips will be launching the myAmbiance range of products in Singapore in July 2012. The range includes the Philips LED myAmbiance candles and the Philips LED myAmbiance MR16 spots.

* Guide only. Actual life is 15,000 hours (L70, B50) Calculated as 2.7 hours per day

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