Virtual and Physical World Meet, Next Gen AR for Sony Playstation (Video)

This is one great usage of technology and creativity. With Sony Playstation Move attached to the camera and 3D projection, the room is basically transformed into part of a movie. Watch the 3 videos.

Can you recognize the room in the picture above? These guys were funded by PlayStation® Store to make a series of movie related videos using ‘Immersive Imaging’ which takes 3D projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move controller.

Here is video 1

Here is the press release.

Virtual and physical worlds collide with “Immersive Imaging”

Studio Output reveals the next generation of Augmented Reality for Sony PlayStation

To show the far reaching capabilities of the Sony PlayStation and the rich movie content available from the PlayStation@Store, creative agency Studio Output has created three transformational virals based on famous blockbuster franchises. Using the latest advancement in real time tracking, projection mapping and Augmented Reality technology, they have created a whole new experience, which they’re terming “Immersive Imaging” (II). The virals aim to highlight the VideoStore service on PlayStation@Store where users are able to rent or buy their favourite films in high definition.

These virals herald the next generation of Augmented Reality.  “II” takes projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move. In the past, projection mapping worked only from a single, static view point, and thus was very limited, by attaching the PlayStation Move to the camera, Studio Output can track projections to screens in real time. This enhances the effect of spatial deformation and false perspective on the projections, allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds. This method, which Studio Output has termed “II”, is used to bring the films into a three dimensional reality.

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To further delight the audience and enhance the sense of transition from one dimension to the next, the virals also incorporate actors and props, pyrotechnics, triggers and booby traps, so for example, a projected jolt to the table can knock over a real glass, which in turn spills projected water.

Each film starts in a normal living room. When the PlayStation is turned on, the scene springs into action, with worlds inspired by the different film themes emanating from the console and taking over the room. The viral aims to illustrate the infectious power of the PlayStation and the unrivalled viewing experiences its offers through the PlayStation Videostore.

You can view the virals here:

Ian Hambleton, partner/art director, Studio Output commented: “There’s a whole community of coders helping each other to develop this technology.  Thanks to PlayStation@Store, who funded this project, we’ve been able to push it further than anyone has before. But it’s still a fraction of what is possible. It has the capability for people to experience advertising, brand films or exhibits in multiple realities from a uniquely personal perspective – no glasses required. For us, this technology is more exciting than 3D. That’s how big this could be!”

Video 2

Video 3