Sony kicked off the pan-regional “We Are One” campaign signaling the start of six months of celebrations. What is interesting and important is that the campaign begins with a video submission contest where one lucky fan will get to experience the 2014 FIFA World Cup Brazil on an all-expenses paid trip. Sound interesting? Read the Press Release for more information.
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FIFA World Cup™ fever kicks off with Sony’s “We Are One”
Sony unveils details for once-in-a-lifetime opportunity to experience the 2014 FIFA World Cup Brazil™
(SINGAPORE, 23 January 2014) – Sony Mobile Communications (“Sony”), an official FIFA World Cup™ partner, today kicked off the pan-regional “We Are One” campaign signaling the start of six months of celebrations. The campaign begins with a video submission contest where one lucky fan will get to experience the 2014 FIFA World Cup Brazil™ on an all-expenses paid trip.
Starting January 22, 2014, fans from all over the region can submit videos by putting their creative hats to good use and show the world their passion for the sport. Simply assemble your own fan club and sport your team colours; sing, dance, jump, move and shout and give your best for the video! The top 10 videos from each participating market will be picked for public voting to determine a national winner followed by a final round of voting where a regional winner will emerge and walk away with an all-expenses paid trip to Sao Paolo, Brazil and experience the 2014 FIFA World Cup™. Each of the top 10 videos submitted will also receive a limited edition 2014 FIFA World Cup™ trophy replica.
“We are really excited to be able to involve the region and celebrate the spirit of the FIFA World Cup™ and the passion for football with this campaign. Southeast Asia and Oceania are so diverse and full of culture, we can’t wait to see the entries,” said Bernard Chong, Market Head, Sony Mobile Communications (Singapore).
Submissions for the “We Are One” video contest open on January 22, 2014 and will close February 24, 2014. All guidelines and terms and conditions of the contest will be announced on the “We Are One” microsite. Visit the site and be a part of the “We Are One” community and receive all the latest updates.
A full overview of the “We Are One” campaign can be found at www.weareonesony.com while an overview of Sony’s FIFA World Cup™ related activities can be found at the “One Stadium” portal site: football.sony.net ( #onestadium)
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com