This post is something interesting to Singapore. What have Singaporeans been searching on Google for the year of 2009? Information after the break. 🙂
A Year in Search:
Google Releases Top Searched Terms of 2009 in Singapore
- Searches for ‘ion orchard’ have topped the list of hottest shopping malls and is now nearly as popular as ‘takashimaya’ after just 4 months. Will the ‘new kid on the block’ beat the ‘grand old dame’ on Orchard?
- If you thought Singapore F1 2009 was a hot topic, guess what beat it by a mile? Singapore’s very own National Day Parade 2009!
- Buffets aplenty! We are truly a foodie nation, evidently seen in this year’s list of top food hot spots where Sakura and Kuishinbo buffets seized the first two places.
- Condominiums will never go out of style – the local public have been busy searching for new mass-market homes all year round, with the property market revival starting with Caspian and Alexis.’
Singapore, 8 December 2009 – Today, Google announced its annual Zeitgeis the web. The 2009 Year-End Zeitgeist offers a unique perspective on the year’s major events and hottest trends based on searches conducted on Google.com.sg.
(Disclaimer: All lists are fastest-rising (or hottest) search terms except for the most popular list. Also, all duplicates, as well as the country name “Singapore” have been removed from the list)
| Most popular searches of 2009
| Fastest rising searches of 2009
| Shopaholics anonymous
|| Sporting frenzy
| Celeb blogger mania
|| Buzzworthy 2009 events in Singapore
|| Sizzling chomp spots
Point your browser to http://www.google.com/zeitgeist2009 to read about the year’s top gaining and declining search terms as well as the most popular entertainment, sport, political, economic and local topics as determined by Google users in 35 countries including Singapore.
The Great Singapore Sale(s)
The local public tightened their belts throughout the year as they focused on purchasing essentials and searching for the best possible deals online, from household items and properties to travel and electronics. For example, the word ‘sale’ was searched a whopping 34% more in 2009 as compared to 2008.
A web search volume graph generated by Google Insights for Search shows that local searches for the word ‘sale’ increased in 2009 by 34%, as compared to 2008.
Battle Royale on Orchard Road?
Total searches for Takashimaya topped Ion Orchard by 43% for the year, obviously since Ion Orchard has only been open since late-July. However, the hugely anticipated opening of the super-glitzy mall generated around a 233% spike in search traffic making it #1 on our fastest-rising shopping mall list in 2009. Amazingly, after just four months, search volumes for Ion Orchard are neck-in-neck with Takashimaya. Will the ‘new kid on the block’ de-throne the ‘grand old dame’ of Orchard Road? Check the results for yourself on Google Insights for Search after the Christmas shopping season.
A web search volume graph generated by Google Insights for Search shows that local searches for ‘takashimaya’ surpassed those for ‘ion orchard’ by 43% in 2009.
To check out what else Singaporeans are searching for and to compare search volumes across time frames or regions, visit Google Insights for Search at www.google.com.sg/insights/search.
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