I was glad to be invited to Samsung 2011 Regional Forum at Marina Bay Sands (MBS) today (7th March). It has a dazzling line up of products. Most significant and creating the most interest is of course the Samsung Galaxy S II and Samsung Galaxy Tab 10.1.
Samsung Seeks to Maintain Growth in Southeast Asia/Oceania/Taiwan
through the Smarter Life at 2011 Regional Forum
New products and technologies from Samsung’s Television, Digital Camera, Smart Mobile Device, IT Solution and Home Appliance businesses outline 2011 Strategy
SINGAPORE – March 7, 2011 – With an eye toward continued growth in one of its most dynamic regions, Samsung Electronics outlined its Southeast Asia, Oceania, and Taiwan strategy today at the second annual Samsung Regional Forum. In the process, Samsung’s regional leadership unveiled the company’s exciting array of products, all of which contribute to providing the Samsung consumer with the path to the Smarter Life.
Innovations in Internet-connected smart TVs, Blu-ray players, 3D accessories consumer-inspired digital cameras and the latest mobile technology combined with plans for developing Samsung’s regional market presence in B2B, laptops, printers and digital imaging were laid out in the context of Samsung’s unifying principle – the Smarter Life.
Before a crowd of media and partners, Regional Director of Trade Marketing Stanley Goh defined the pillars of the Smarter Life: Smart Design, Smart Experiences and Smart Connections.
- Smart Design – Creates intuitive designs that increase functionality for consumers
- Smart Experiences – Provide a wide variety of applications, games and programming delivered on a broad range of platforms through bright and dynamic screens
- Smart Connections – Allow Samsung devices to automatically connect to each other, sharing content and enhancing user experiences
Southeast Asia, Oceania and Taiwan achieved 11 percent growth in 2010, contributing to Samsung’s US$135.8 billion in global revenues, the most successful in the company’s history. The company’s regional market leadership in televisions grew to 25 percent while it moved into the No. 2 position in mobile phones, refrigerators and washing machines. Samsung will look to challenge the No. 1 position in those markets and others throughout 2011, working with its partners to establish an Optimal Distribution Network to enhance its channel and retail programs.
“We will place additional emphasis on our flagship products and customer marketing in 2011 to continue strengthening our presence in the region, especially in emerging countries such as Indonesia and Vietnam,” Goh said. “The key to success is optimizing both our premium and mass market lineups while also being a leading innovator in key areas such as smart TV, tablet and IT products.”
Creating the Future of Home Entertainment
As the television becomes the centerpiece of technology in the living room and entertains consumers in increasingly more unique and personal ways, Samsung aims to strengthen and simplify its product features to create a connected, intuitive TV experience. Samsung’s new narrow bezel design, flagship LED TV series, and its new “Smart Hub” feature are employed across 2011 LED TV and Blu-ray products, and Samsung’s groundbreaking 3D and TV accessories seamlessly accomplish this in 2011.
Samsung has re-designed the TV screen by slimming down the bezel to 0.2 inches in its flagship LED televisions—the Samsung D8000 and D7000 LED TV. By virtually eliminating the traditional TV frame, Samsung’s ultra-narrow bezel provides consumers with extra screen size without increasing the outside dimensions of the set. Additionally, the Samsung D8000 Plasma Series showcases Samsung’s Plasma+1 design and have 51 and 64-inches of viewable screen size.
In addition to superior design features, Samsung has incorporated advanced Smart TV features to enhance consumers’ entertainment. Samsung’s Smart Hub is a simple menu system used to connect, discover and enjoy a wide range of content. Users can easily search for movies, shows and videos via online services and across connected devices, browse the Web from their TVs and access a wide variety of apps from Samsung Apps, the world’s first application store for the television. Samsung‘s 2011 TVs above LED D5500 series and PDP D6900 will offer Smart TV features.
The Southeast Asia, Oceania and Taiwan region will also see several other visual display and home entertainment innovations from Samsung this year, including:
- Blu-ray Players—The flagship BD-8900A features smart Blu-ray features, advanced 3D playback, and 1TB of HDD to hold up to 240 hours of recorded HD content
- Blu-ray Home Theater Systems—The HT-C6750WK is Samsung’s next-generation system with a built-in karaoke feature, featuring 3D Sound that synchs audio and video to create an immersive experience in which the sound ‘moves’ with the 3D picture. The HT-C6750WK also packs full 1080p HD playback of Blu-ray discs and 3D content into a powerful 1,330 watt, 7.1 channel system and features Samsung’s Crystal Amplifier plus technology to offer incredibly pure sound.
- Accessories—Samsung introduced a lineup of accessories including the world’s lightest, prescription-ready active 3D glasses, Skype-certified HD camera for TV conferencing and wireless recharger
- Displays—Samsung’s new full HD 3D LED Monitor Series 9, including the SA950, offers full 1920×1080 resolution and a complete 3D solution in a single package thanks to a built-in emitter, a packaged pair of active 3D glasses and support of full HD picture quality. Comparatively, the new 3D LED HDTV monitor TA950 can receive TV broadcast signals in 2D and 3D and features an unexpectedly bold, asymmetrical silver design.
As the television becomes the centerpiece of technology in the living room and entertains consumers in increasingly more unique and personal ways, Samsung aims to strengthen and simplify its product features to create a connected, intuitive TV experience. Samsung’s new narrow bezel design, flagship LED TV series, and its new “Smart Hub” feature are employed across 2011 LED TV and Blu-ray products, and Samsung’s groundbreaking 3D and TV accessories seamlessly accomplish this in 2011.
Samsung has re-designed the TV screen by slimming down the bezel to 0.2 inches in its flagship LED televisions—the Samsung D8000 and D7000 LED TV. By virtually eliminating the traditional TV frame, Samsung’s ultra-narrow bezel provides consumers with extra screen size without increasing the outside dimensions of the set. Additionally, the Samsung D8000 Plasma Series showcases Samsung’s Plasma+1 design and have 51 and 64-inches of viewable screen size.
In addition to superior design features, Samsung has incorporated advanced Smart TV features to enhance consumers’ entertainment. Samsung’s Smart Hub is a simple menu system used to connect, discover and enjoy a wide range of content. Users can easily search for movies, shows and videos via online services and across connected devices, browse the Web from their TVs and access a wide variety of apps from Samsung Apps, the world’s first application store for the television. Samsung‘s 2011 TVs above LED D5500 series and PDP D6900 will offer Smart TV features.
The Southeast Asia, Oceania and Taiwan region will also see several other visual display and home entertainment innovations from Samsung this year, including:
- Blu-ray Players—The flagship BD-8900A features smart Blu-ray features, advanced 3D playback, and 1TB of HDD to hold up to 240 hours of recorded HD content
- Blu-ray Home Theater Systems—The HT-C6750WK is Samsung’s next-generation system with a built-in karaoke feature, featuring 3D Sound that synchs audio and video to create an immersive experience in which the sound ‘moves’ with the 3D picture. The HT-C6750WK also packs full 1080p HD playback of Blu-ray discs and 3D content into a powerful 1,330 watt, 7.1 channel system and features Samsung’s Crystal Amplifier plus technology to offer incredibly pure sound.
- Accessories—Samsung introduced a lineup of accessories including the world’s lightest, prescription-ready active 3D glasses, Skype-certified HD camera for TV conferencing and wireless recharger
- Displays—Samsung’s new full HD 3D LED Monitor Series 9, including the SA950, offers full 1920×1080 resolution and a complete 3D solution in a single package thanks to a built-in emitter, a packaged pair of active 3D glasses and support of full HD picture quality. Comparatively, the new 3D LED HDTV monitor TA950 can receive TV broadcast signals in 2D and 3D and features an unexpectedly bold, asymmetrical silver design.
Smart Experience for Exciting Photography
Embracing the ideas of Smart Design and Smart Experiences, Samsung unveiled an impressive lineup of digital cameras, camcorders and a family of interchangeable lenses in recognition of what consumers want from their devices—to easily capture and share images on the spot.
- SH100 – Wi-Fi enabled, the SH100 allows photos to be uploaded instantly to social networking sites and automatically backed up on a PC. Users can also connect with Android-based Samsung smartphones to create an extra remote control and viewing device for the camera.
- ST700 – The ultimate in dual-screen innovation from Samsung, the ST700 has a largest-ever front screen, a 3.0” back touch screen and is host to a range of photo effects through features like Smart Filter 2.0 and Magic Frame, which gives a range of different photo effects.
- Q10 – The Q10 makes recording easier than ever with its innovative Switch Grip, adjusting the LCD screen automatically according to however the device is held. Samsung’s full HD camcorder technology with BSI CMOS sensor gives spectacular image quality that is easy to achieve.
- NX series – Samsung’s successful NX family has recently grown to include five new premium NX i-Function lenses in 2011, making it easier for a variety of high-quality finishes and effects for photographers of all kinds. Samsung has also recently launched the new NX11, which builds on the success of the NX10 and looks set to strengthen Samsung’s ownership of this fast moving and innovative area of the camera industry.
Both the Q10 camcorder and Samsung’s premium camera range deliver Smart Experiences through an easy to use, touch-based user interface called Smart Touch 3.0. This interface, based on Samsung’s expertise in touch mobile phones, gives users the ability to drag, click and control ‘app-style’ icons, and easily flip through photos.
Broadening the Horizon of Smart Mobile Devices
Southeast Asia, Oceania and Taiwan Forum attendees will have the opportunity to explore Samsung’s new class of Android -based smart phones and tablets in the GALAXY family line, a powerful lineup exemplifying the Smarter Life in the areas of speed, screen and content:
- GALAXY S II – A lightning-fast, dual-core Samsung GALAXY S II powered by Android Gingerbread has been equipped with Samsung’s new crystal-clear Super AMOLED Plus screen, the most advanced mobile visual display ever created. Setting the standard of quality viewing on mobile, Super AMOLED Plus introduces the best in quality in color gamut, contrast ratio and edge sharpness. As the world’s thinnest smartphone, the GALAXY S II represents the company’s commitment to delivering the ultimate mobile experience. With Samsung Hubs, the GALAXY S II delivers rich catalogues of books and magazines, music, advanced mobile games and control of your online social life. Also, with enterprise mobility solutions, the GALAXY S II helps enterprise customers empower a flexible and connected mobile workforce.
- GALAXY Tab 10.1 – Samsung expands the Samsung GALAXY Tab range with a 10.1” entertainment powerhouse. A dual-core smart media device powered by Android Honeycomb, the GALAXY Tab 10.1 boasts its lightweight and thin design on a 10.1-inch large enough display. The GALAXY Tab 10.1 delivers the ultimate mobile entertainment experience to immerse users with its dual surround-sound speakers.
In addition, four new members join the GALAXY family of smart phones, each designed with a specific audience in mind:
- GALAXY Ace – Designed for the trendy young professionals, GALAXY Ace offers a premium experience with a 3.5” display on a compact and comfortable handset. Its 800MHz processor, voice search and ThinkFree document viewer quality performance.
- GALAXY Fit – Crafted for the user who wants a device that meets all the challenges of a career and busy social life. With a 3.31” display, the Samsung GALAXY Fit is functional and fun, delivering a user experience optimized for sharing and web browsing on the go.
- GALAXY Gio – Developed for stylish young professionals who want to stay connected with a sleek device, GALAXY Gio keeps you connected thru its enhanced social networking capabilities. Based on the Italian term for “jewel”, the name Gio reflects design perfection with a 3.2” display.
- GALAXY mini –The first smart phone designed for trendy and sociable youngsters. With a 3.14” display, the Samsung GALAXY mini delivers optimal productivity and performance in a compact design and is the perfect gift for smart phone-rookies. It also offers Google™ voice actions and Quick Office document viewer, all powered by a 600MHz processor.
- GALAXY Pro – Designed as a smartphone with an edge, the Samsung GALAXY Pro comes with Samsung’s Social Hub Premium and a dual-input control based on a touch-screen and QWERTY keyboard. On a 2.8” display, professionals are able to get ahead – and stay ahead – of the game when managing their busy work and social lives.
Innovation Driven Home Appliances
In the world of Digital Appliances, the Smarter Life is supported by Samsung‘s philosophy of Smart Thinking and its commitments to advancing the market through innovations in technology and energy efficiency.
- AW3 Series– The four-door AW 3 Series also offers the consumer ultimate versatility with an independent mid drawer and Smart Divider, allowing for ample storage space. The refrigerator also features Samsung’s cutting-edge Twin Cooling Plus® technology that enables precise temperature control of both the refrigerator and freezer compartments.
- Massimo – Massimo Zucchi refrigerator infuses elegant design and functionality with its interior and exterior features, starting with its Champagne Handle. The unique handle softly sparkles in pink, gold lines that illuminate light on the handle bar. Similar to the bubbles rising inside a champagne glass, the Champagne Handle adds a level of sophistication to any atmosphere.
- SCOUT – This energy saving washer features Samsung unique ecobubble technology which generates special bubbles, boosting performance from the start, so cold water washes like hot water and these soap rich bubbles penetrate deeper and dissolve faster into fabrics, saving on energy. It is available in 6-8kg and 12kg versions
- PACIFIC – This new durable washing machine featuring Samsung’s latest wobble washing technology with specialized fabric care and energy savings of up to 30 per cent.
- OMNI-PRO – OmniPro Microwave oven features unique multi-sensor technology, including a groundbreaking new weight sensor, being trialed for the first time within the OmniPro, the oven is able to plan and monitor the entire cooking process for its owner.
- MALDIVES – The P-Series air conditioner features Samsung’s Smart Inverter technology, which maintains the ideal temperature without the compressor shutting off and on to maintain energy efficiency. This sleek air-conditioner also incorporates Samsung’s enhanced purifying system, the Full High Density Filter and S-Plasma ion technology
Samsung Electronics‘ commitment to home appliances in the region is further underscored by the expansion of Thai Samsung Electronics. To meet the growing demand for Samsung air conditioners, the production capacity of the Thai facility has been expanded. This is also expected to boost Samsung’s local, regional and global sales.
A New Dimension in Mobile Computing
Samsung’s expansion in IT Solutions products are on full display at the Southeast Asia, Oceania and Taiwan Forum led by the Notebook Series 9 laptop, an ultra-premium offering that infuses chic design with advanced hardware for consumers who seek utility and sophistication.
The Notebook Series 9 is the world’s first laptop to use duralumin for its external casing. Duralumin, normally used in aircrafts, is a strong, lightweight material that helps give the notebook an aerodynamic style and light weight with strong performance. Designed with performance in mind, the Series 9 features a vivid ‘SuperBright Plus’ display with 400nit brightness and vibrant color reproduction (16 million colors), providing users with crystal clear picture quality while offering unforgettable multimedia experiences. With its Fast Start technology and solid state drive, the Series 9 can start in just 15 seconds.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.