Sony announced a limited-edition collaboration with Hello Kitty, one of Sanrio’s most beloved characters. Available exclusively through Sony Store channels, the special collection combines selected Sony products with exclusive Hello Kitty collaboration merchandise.
If you want to know more about the Story Behing Sony x Hello Kitty Collaboration Model, click HERE.
This limited-edition collaboration is available with the following Sony products: Xperia 10 VIII smartphone designed with ease of use in mind, flagship WH-1000XM6 and everyday WH-CH730N wireless noise cancelling headphones, alongside the playful entry-level WH-CH530 wireless headphones. Each collaboration model includes exclusive Hello Kitty merchandise, designed specifically for Sony Store customers.
The collaboration models available for pre-order are:
- Xperia 10 VIII Sony x Hello Kitty Collaboration Model at S$919
- WH-1000XM6 Sony x Hello Kitty Collaboration Model at S$609
- WH-CH730N Sony x Hello Kitty Collaboration Model at S$249
- WH-CH530 Sony x Hello Kitty Collaboration Model at S$149
You can check out the bundles below.
Hello Kitty Collaboration Model Set (Xperia 10 VIII)
This collaboration package, available in limited quantity, includes the Xperia 10 VIII smartphone3, an exclusive Sony Store original Hello Kitty sacoche-style shoulder bag designed to carry Xperia and other small essentials, and a Hello Kitty tote bag for everyday use.
By combining the slim, lightweight, and sophisticated design of Xperia 10 VIII with Hello Kitty’s iconic charm, this collaboration brings a touch of joy to everyday experiences—from staying connected, capturing special moments, or enjoying entertainment on the go.
For more information, please visit: https://store.sony.com.sg/products/xperia10viii-sanrio
Hello Kitty Collaboration Model Set (WH-1000XM6, WH-CH730N, or WH-CH530)
Available in limited quantity, this collaboration package, includes WH-1000XM6, WH-CH730N, or WH-CH530, along with a Sony Store exclusive original Hello Kitty pouch (carrying case) for storing your device and personal belongings, and a Hello Kitty tote bag for everyday use.
The design incorporates Hello Kitty’s charming world into Sony’s signature premium and simple headphone design. It allows users to enjoy Hello Kitty’s appeal not only while listening to music but also when carrying the product throughout their day.
For more information, please visit:
- WH-1000XM6: https://store.sony.com.sg/products/wh-1000xm6-sanrio
- WH-CH730N: https://store.sony.com.sg/products/wh-ch730n-sanrio
- WH-CH530: https://store.sony.com.sg/products/wh-ch530-sanrio
Here is some more information.
Xperia 10 VIII
The Xperia 10 VIII will be available starting from 6 October 2026, with a suggested retail price S$799. Please check with your official local Sony Store or Sony Store Online for availability.
For detailed product information on the Xperia 10 VIII, please visit: https://www.sony.com.sg/smartphones/products/xperia-10m8
Early Bird Free Gift Promotion (6 Oct – 4 Nov 2026)
Free matching Xperia 10 VIII case and Linkbuds Clip Truly Wireless Headphones with every purchase of the Xperia 10 VIII*.
*Terms and Conditions apply.