Samsung Galaxy S21 Series First Look, Pricing and Pre-Order Info

Samsung today launches 3 flagship handsets and one earbuds. They are the Samsung Galaxy S21 5G, Galaxy S21+, Galaxy S21 Ultra and the Galaxy Buds Pro.

Thanks to Samsung Singapore, I am able to preview these products before the official launch.

Here is a menu for easy navigation.

First Look

Check out my experience.

This was an exclusive event where we got to see the devices before the official announcement, plus with COVID-19 measures, it is a new experience for the start of the year.

The first impression of the Samsung S21 and S21+ is that they are lighter than expected.

Samsung has re-design the camera housing area. It is now made of metal and the cameras are flushed. Samsung called it “Contour Cut Camera Design”

Here is a closer look at the camera lens arrangement.

If you compare it with the Galaxy S21 Ultra, the S21 Ultra has a bigger area since it has a quad camera setup.

Except for the screen sizes and some minor differences, the S21 and S21+ looks very similar.

All these 3 models has a single front camera.

Here is a close up to see the front camera.

One of the biggest differences of Galaxy S21 Ultra is that it supports the S Pen. You can use the stylus from Galaxy Tab or Galaxy Note on the S21 Ultra.

There is a cover that comes with the S Pen. It is nicely hidden by the side. It is an accessory and you will need to purchase separately.

I think the S series is getting closer to the Note series. Hopefully, they can be combined with the best of both worlds.

Do note that the S21 Series is ready for pre-order. Please read on to see how you can order yours today.

As mentioned, Samsung also announces the Galaxy Buds Pro. It has quite a number of interesting features.

Specs-wise, they sounded impressive. I have not tried it yet. So, I will not comment on it.

Design-wise, it seems to be able to fit to the ear well with its canal-style design.

There are a lot colors to choose from. The pricing of the Galaxy Buds Pro is S$308. It is available for pre-order.

Pre-order starts now. Check out the details below.

Pre-Order Information

Pre-order for the Galaxy S21 5G (256GB1), Galaxy S21+ 5G (256GB1) and Galaxy S21 Ultra 5G (256GB/512GB1) will commence from 14 January 2021, Thursday, 11pm at selected online stores. Consumers can place their pre-order for the all-new devices, at the following:

  • Samsung Online Store
  • Selected Consumer Electronics & IT Stores online stores
  • Samsung Official Store in Lazada and Shopee
  • KrisShop Online Store

Pre-Order at Telecommunication Operators

Pre-order for the Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G will commence on from 15 January 2021, Friday, 10am. Consumers can visit the following URLs for more information on pre-order2 for the Galaxy S21 series:

Consumers who pre-order their Galaxy S21 devices from telecommunication operators will be entitled to the following complimentary pre-order exclusives3 upon successful payment for and collection or delivery of their pre-order:

  • Galaxy S21 5G: Galaxy Buds Live (Black) and Galaxy SmartTag (Black) worth $336 in total
  • Galaxy S21+ 5G and Galaxy S21 Ultra 5G: Galaxy Tab A7 10.4 (64GB) Wi-Fi© in Dark Gray worth $448
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With the Galaxy SmartTag locator, consumers can keep track of everything that matters – keys, bag, pet or anything you want to keep tabs on.

Pre-Order at Samsung Online Store / Samsung Experience Stores

Consumers can also pre-order their Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G without contract via the Samsung Online Store (http://www.samsung.com/sg/smartphones/galaxy-s21-5g/buy/) or by visiting the following Samsung Experience Stores during their opening hours:

  • Central: 313@Somerset #B2-24/25/26 Tel: 6836 1809, Bugis Junction #01-63/63A Tel: 6338 7911, Chinatown Point #01-48 Tel: 6222 7911, VivoCity #02-28/29 Tel: 6376 9150
  • East: Bedok Mall #B1-07 Tel: 6844 9310, Tampines Mall #02-29 Tel: 6782 9575
  • North: Causeway Point #01-01 Tel: 6891 1011, NEX #04-42 Tel: 6636 7392
  • West: Jurong Point #B1-09/10/11 Tel: 6791 2272, Westgate #01-01 Tel: 6369 9175

Consumers who pre-order their Galaxy S21 devices from Samsung Online Store or Samsung Experience Stores will be entitled to the following complimentary pre-order exclusives3 upon successful payment for and collection or delivery of their pre-order:

  • Galaxy S21 5G and Galaxy S21+ 5G: Galaxy Buds Live (Black), Galaxy SmartTag (Black) worth $336 in total and 1-year Samsung Care+ worth $100
  • S21 Ultra 5G: Galaxy Buds Pro (Silver), Galaxy SmartTag (Black) worth $356 in total and 12-months Samsung Care+ worth $100

Pre-order at Selected Consumer Electronics & IT Stores, Takashimaya Department Store, Samsung Official Store in Lazada and Shopee

Pre-order for the Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G will also be available in-store at Takashimaya Department Store and online at the respective websites of selected consumer electronics & IT stores (Best Denki, Challenger-Hachi, Courts, Gain City, Harvey Norman and KrisShop) and Samsung Official Store in Lazada and Shopee.

More information is available at the following URLs:

Pre-order consumers will be entitled to the following complimentary pre-order exclusives3 upon successful payment for and collection or delivery of their pre-order:

  • Galaxy S21 5G and Galaxy S21+ 5G: Galaxy Buds Live (Black) and Galaxy SmartTag (Black) worth $336 in total
  • S21 Ultra 5G: Galaxy Buds Pro (Silver) and Galaxy SmartTag (Black) worth $356 in total

Consumers who have successfully pre-ordered their Galaxy S21 5G, Galaxy S21+ 5G and S21 Ultra 5G from any of the above locations will be able to collect or receive their devices from 22 January 2021, Friday.

Local Pricing and Availability for Samsung Galaxy S21 Series

The Galaxy S21 5G, S21+ 5G and S21 Ultra 5G will be available in Singapore from 29 January 2021, Friday, at local telecommunication operators (M1, Singtel and StarHub), major consumer electronics & IT stores, selected authorised mobile retailers, Samsung Online Store, Samsung Experience Stores, Samsung Official Store in Lazada and Shopee, Amazon.sg, KrisShop, Zalora and Takashimaya Departmental Store.

The following Galaxy S21 5G, S21+ 5G and S21 Ultra 5G accessories will also be available to complement the devices:

* Galaxy SmartTag will be available from 29 January 2021, Friday exclusively through the Samsung Online Store.

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Purchase with Purchase

Enjoy additional discounts when you purchase any Galaxy S21 smartphone along with selected tablet, wearables, and accessories.

Promotion period from 14 January to 28 February 2021, and is available via Samsung Online Store, Samsung Experience Store and Samsung Official Store on Lazada and Shopee.

Total Peace of Mind with Samsung Care+ Coverage

Experience total peace of mind and get the most from the new Galaxy S21 smartphones with Samsung Care+. The Samsung Care+ offers consumers with a worry-free total care service, with additional $100 overtrade5, 24/7 dedicated remote support via the Samsung Hotline and Live Chat, 50% savings on out-of-warranty repairs6, Extended Warranty7 and more.

Consumers who purchase the Galaxy S21 5G, S21+ 5G and S21 Ultra 5G through Samsung Online Store and Samsung Experience Stores will receive complimentary 1-year Samsung Care+ (worth $100).

Consumers who purchase the Galaxy S21 5G, S21+ 5G and S21 Ultra 5G from other authorised channels can purchase the Samsung Care+ Pack within 14-day from device activation date at the Samsung Care+ Online Store, Samsung Experience Stores or authorised Samsung Customer Service Centres.

Consumers can visit https://www.samsung.com/sg/offer/samsung-care-plus/ to learn more about Samsung Care+.

Trade Up: Easy Trade-in with Great Value

The Samsung Trade Up Programme8 makes it easier for consumers to own the Galaxy S21 Series. Consumers who purchase the Galaxy S21 series can trade-in their old eligible device9 at Samsung Experience Stores and online, to receive an additional $100 trade-in value10 on top of the regular trade-in amount.

Consumers who wish to trade-in their old eligible devices can do so online from 22 January 2021 to 28 January 2021, or by visiting selected Samsung Experience Stores11 from 29 January 2021, Friday.

Consumers can visit https://www.samsung.com/sg/tradeup/ to learn more about the Samsung Trade Up Programme.

0% Instalment Payment Plan

Consumers can also enjoy up to 36-month 0% instalment payment plan if they choose to pay with UOB and OCBC credit cards on the Samsung Online Store for their Galaxy S21 series purchases. 0% instalment payment plan is also available at Samsung Experience Stores with selected credit cards.
In addition, consumers have the option to pay via hoolah to enjoy $80 rebate with their purchase of the Galaxy S21 series. Hoolah, Asia’s leading omni-channel Buy Now Pay Later platform, enables consumers to live their future now by letting them buy the things they need today and pay later via three interest-free monthly repayments. Available for all debit and credit cards.

Terms and conditions apply.

Samsung Galaxy Buds Pro

Pre-Order Information

Pre-order for the Galaxy Buds Pro will commence from 15 January 2021, Friday.

Consumers can pre-order their Galaxy Buds Pro through major consumer electronics & IT stores, Samsung Online Store, Samsung Experience Stores and Samsung Official Store in Lazada and Shopee, and KrisShop.

All consumers who pre-order the Galaxy Buds Pro will be entitled to a complimentary3 Wireless Charging Pad and Nukin clear carrying case (worth $106 in total), upon successful full payment for and collection or delivery of their pre-order.

Consumers who choose to pre-order their Galaxy Buds Pro from the Samsung Online Store can collect their devices from 29 January 2021, Friday via in-person collection at Samsung Experience Store or delivery.
Local Pricing and Availability of Galaxy Buds Pro

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The Galaxy Buds Pro will be available in Singapore from 29 January 2021, Friday at local telecommunication operators (M1, Singtel and StarHub), major consumer electronics & IT stores, Samsung Online Store, Samsung Experience Stores and Samsung Official Store in Lazada and Shopee, and KrisShop, at a recommended retail price of $308.

The Galaxy Buds Pro will be available in Phantom Black, Phantom Silver and Phantom Violet.

Consumers who purchase the Galaxy Buds Pro will receive a complimentary3 Wireless Nukin clear carrying case (worth $28) from launch onwards.


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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

1 Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.
2 Terms and conditions apply. Please check respective Telecommunication Operators’ websites for details.
3 Complimentary gifts are while stocks last, and not exchangeable for cash or other items. Samsung reserves the right to substitute the gifts at its sole discretion without prior notice. Other terms & conditions apply; please refer to pre-order terms & conditions for more details.
4 Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole punch.
5 Enjoy the additional $100 overtrade offer, customer must trade in their old eligible device within 60 days from the date of new device purchase.
6 Limited to one-time for Samsung Care+ (12-months) and two-time for Samsung Care+ (24-months).
7 Only applicable for Samsung Care+ 24-month plan. An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions for full coverage details.
8 Provided by PC Dreams Pte Ltd as an independent third party. Terms and conditions apply.
9 See www.samsung.com/sg/tradeup for the full list of eligible trade-in devices and their respective trade-in values. Trade-in value may vary, depending on the device condition. Samsung reserves the right to amend the list of eligible trade-in devices and their trade-in values at any time without prior notice.
10 Selected trade-in models only. Terms & conditions apply; see www.samsung.com/sg/tradeup.
11 Trade Up only available at selected Samsung Experience Stores in 313 Somerset, Causeway Point, Vivocity and Westgate.