Desmond Tan named as Samsung Lifestyle Ambassador for GALAXY S4 online campaign

Today, Samsung announced Mediacorp Artiste, Desmond Tan, as the Lifestyle Ambassador for GALAXY S4 online campaign. He will be involved in a five-part weekly online series on “The Essential Guide to Better Living” ( More information in the Press Release.

Essential Guide to better living 1

Press Release

Samsung Names MediaCorp artiste Desmond Tan as Lifestyle Ambassador for

GALAXY S4 With LTE Digital Campaign

MediaCorp’s rising star to share highlights of personal life moments with the GALAXY S4 With LTE

Singapore, 11 June 2013 – Samsung today announced that Desmond Tan, one of MediaCorp’s up and rising popular artiste, will front its latest GALAXY S4 With LTE online campaign as its Lifestyle Ambassador.

This newest collaboration marks the second time which Desmond is working with Samsung, as he was also the celebrity ambassador for the brand’s GALAXY Camera when it was launched in 2012.

This latest campaign for the GALAXY S4 With LTE sees Desmond Tan lending star power to Samsung’s flagship smartphone of the year, by headlining a five-part weekly online series on “The Essential Guide to Better Living” ( Through this series, he will demonstrate the smartphone’s innovative features in a series of hyperbolic scenarios where he plays himself – an everyday charming guy going through varied life experiences.

“This campaign focuses on highlighting the features of the GALAXY S4 With LTE in an intimate way, through Desmond’s personal life encounters. Being a jovial, witty and adventurous person, he will document all of life’s best experiences and share them with his fans. We are also excited that this is a platform for Desmond’s fans and consumers to be rewarded as they share stories on how the smartphone enhances their everyday experiences,” said Irene Ng, Vice President, Marketing, Samsung Asia Pte Ltd.

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Fans can look forward to enjoy the weekly series, “The Essential Guide to Better Living” from now till 7 July and stand a chance to win weekly prizes (a GALAXY S4 With LTE) by submitting their tips on how the GALAXY S4 With LTE enhances their lives.

For more information, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit