LG Introduces 4K Ultra HD OLED 48-inch TV

If you want a quality TV that is not too big for your living space, the LG 4K Ultra HD OLED 48CX TV might be a perfect choice. At 48-inch, it is not too big, and not too small for most space.

As you may know, OLED TVs are not cheap. With a smaller screen, the price point might become a little sweeter (although still expensive).

Check out the back and side view.

The Pre-order of the anticipated LG OLED 48CX will kick off in Singapore from 18th December 2020 to 20th December 2020 (which is today).

The LG OLED 48CX will be available at S$$3,599 through major retailers from 23rd December 2020.

Check out the Press Release for more details.

Press Release

PERFECT FOR BOTH LEAN-BACK VIEWING AND GAMING, LG’S 48-INCH OLED TV ROLLS OUT IN SINGAPORE

Finest 4K Picture Quality Available in More Screen Sizes for Easier Adoption

SINGAPORE, Dec 18, 2020 — LG Electronics (LG) brings the unparalleled picture quality of LG OLED TV to an all-new screen size – 48-inch – with a focus on customers who want a mid-size TV that best fits their living space, are looking for a second TV without compromising picture quality or need a quality display for serious gaming. With the 4K Ultra HD OLED 48CX[1], LG is addressing the growing demand for the ultimate viewing experience in more screen sizes by expanding its OLED lineup to the mid-size TV market, complementing its already diverse lineup of 55, 65, and 77-inch models.

The unbeatable picture quality of LG OLED display technology, boasting perfect blacks and infinite contrast thanks to self-illuminating pixels, is at the heart of the new 48-inch OLED TV. The set reproduces even more vivid and sharper 4K picture quality due to significantly higher pixel density of 8 million pixels on a more compact screen, density comparable with that of a 96-inch 8K TV. Delivering 4K UHD (3840 x 2160) resolution on a 48-inch OLED screen offers next-level viewing experience to the mid-size TV category for the first time.

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LG OLED 48CX builds on the legacy established by LG’s OLED TVs over the past decade and is a great choice for serious gamers as it pairs superior picture quality with outstanding gaming features. The first TVs in the industry to be NVIDIA G-SYNC® Compatible[2] means that graphics are rendered perfectly, increasing players’ sense of immersion by adapting the TV’s refresh rate to the frame rate of the connected hardware. LG’s self-emissive OLED technology employs the precision of individual pixel control to produce exceptional picture quality, low input lag and ultra-fast response time, for an immersive gaming experience without flicker or stuttering common to most displays.

What’s more, LG’s 48-inch CX OLED TV supports a variety of popular HDR formats such as dynamic HDR10 and Dolby Vision™ at up to 120 frames per second for 4K UHD content, taking advantage of advanced HDMI specifications such as auto low latency mode (ALLM), enhanced audio return channel (eARC) and variable refresh rate (VRR). LG’s 2020 OLED TVs support HDMI VRR, making them compatible with a wide variety of gaming devices such as graphics cards and consoles.

On top of delivering jaw-dropping graphics thanks to unparalleled variable refresh rate and ultra-fast response time, LG 48-inch CX OLED TV and all other 2020 LG OLED TVs feature HDR Gaming Interest Group’s (HGiG) HDR gaming profile. This means that gamers can enjoy high quality graphics when playing HDR games via consoles on their LG TVs.

To heighten gamers’ sense of immersion, the LG OLED 48CX also incorporates support for Dolby Atmos® and LG’s deep learning-based AI Acoustic Tuning, which understands the acoustic environment and adjusts the sound for greater accuracy. The TV is also BT Surround ready, enabling two LG Bluetooth speakers to be connected simultaneously, up-mixing 2.0 channel sound to virtual 4.0 surround sound for more immersion in favorite games.

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“LG is again pushing the innovation envelope by bringing the ultimate picture to a TV screen size that is much more approachable,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “Now even more consumers will be able to experience the superior performance of LG OLED TVs, considered to be the most advanced gaming TV on the market today.”

Pre-order of the anticipated LG OLED 48CX will kick off in Singapore from December 18 2020 to December 20 2020. The LG OLED 48CX will be available at S$$3,599 through major retailers from December 23 2020.

From December 18 2020 till December 20 2020, Customers can receive an exclusive gift, a S$300 Xbox/Microsoft Digital Gift Card, with the pre-order of the LG OLED 48CX TV. The Digital Gift Card can be redeemed from December 28 2020 till February 26 2021.

As part of the LG Red Fair, Customers can also receive a free FHD Smart TV (43LM57) (U.P. S$649), LG TONE-Free FN6 True Wireless Earbuds (U.P. S$268) and enjoy free delivery and installation (worth U.P. S$200). This promotion is valid from December 18 2020 till January 4 2021.

Terms and conditions apply.

About LG Electronics Inc.  

LG Electronics Inc. is a global innovator in technology and manufacturing with operations in 140 locations and a workforce of over 70,000 around the world. With 2018 global sales of USD 54.4 billion, LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. LG is a world-leading producer of TVs, refrigerators, air conditioners, washing machines and mobile devices, including premium LG SIGNATURE and LG ThinQ products featuring artificial intelligence.

About LG Electronics Home Entertainment Company

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The LG Home Entertainment Company is an industry leader in televisions and audio-video systems. The company is a globally recognized innovator for its leadership in OLED TVs which is revolutionizing the premium TV category. LG is committed to improving customers’ lives with innovative home entertainment products led by award-winning OLED TVs and NanoCell TVs featuring artificial intelligence and sound solutions developed in partnership with Meridian Audio. For more news on LG, go to www.LGnewsroom.com.

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers’ Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit lg.com/sg.

[1] LG 48” CX OLED TV: Energy Rating: 3 ticks, Annual Energy Consumption: 162, Annual Energy Cost: S$44

[2] NVIDIA G-SYNC® is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-
SYNC® compatibility.