adidas is launching an app and specifically targeted the women. Called “ALL DAY”, the app is not the average sports/activity app. It seems to balance among four components: Movement, Nutrition, Mindset and Rest.
Don’t expect to download the app yet (heard that it is in Beta now). It is not available yet. Check out the video to find out more about the ALL DAY app.
Don’t bother to go to the “adidas.com/allday” website yet. It is also not available. I think when launched, adidas expects you to make the app part of your lifestyle. Will let you know if it is available. it the meanwhile, you can check out this ALL DAY blog.