Apple Announces iPhone SE and 9.7-inch iPad Pro

Just finished watching the Apple Keynote and I must say that it is getting a bit boring. It is not because the products are bad. It is just that energy level is not as before or maybe it is just me. Anyway, Apple announced a slew of things in the 1 hour++ keynote but I guess most people just care about new products. So, there you have it. Two new products will arrive on the 31st March 2016 (pre-order from 24th March). They are the iPhone SE and a smaller 9.7-inch iPad Pro.

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Products NOT to scale

The Apple Keynote started with Tim Cook talking about the Privacy issue that they have had with the FBI. It seems there is no backing down now from Apple on protecting the privacy of their customers. Next, they talked about renewal energy. Singapore was mentioned. Check out the HDB flats below. There is even an article on Straits Times last year if you missed it. Basically, Apple taps on the renewable energy to power their stores and etc in Singapore.

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Apple is also into recycling their stuff. They even have an R&D robot (Liam) that can dismantle used iPhones and place the components into different categories for recycle. I must really give credit for the initiative.

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First new product announcement from Apple is accessories for Apple Watch. They have new straps. You can check them out now.

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Next, they talked about Apple TV. Siri is now integrated into Apple TV. Yes, you can talk to your TV (or rather Apple TV device) now. The Live Photos and iCloud Photo Library will also be part of Apple TV. And one of the highlights is Folders. You can now have folders on Apple TV. All these features  come as an upgrade on the Apple TV.

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Moving on, Apple announced the 4-inch Apple iPhone SE. According to Apple, people still love 4-inch iPhone. The Apple iPhone SE is like an upgrade to the specs and features of iPhone 5s. Not sure what SE stands for here.

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Here are some screenshots that explain most of the features of the iPhone SE.

The iPhone SE is using one of Apple latest chipsets, the 64-bit A9 with M9 motion coprocessor.

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Here is the CPU performance. It is on par with iPhone 6s and 2x faster than iPhone 5s.

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Here is the GPU performance – 3X better than iPhone 5s.

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Here is the battery performance for various usages.

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Specifications of the rear camera.

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Faster Data with LTE at 150 Mbps.

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Wireless AC is now the new norm.

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Here is a summary of the features of the Apple iPhone SE

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It will be available for pre-order from 24th March and available from 31st March 2016 in some countries. Singapore is one of them.

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Click Here to Know More about iPhone SE

The next topic that Apple touched on is CarPlay. Now, more automobile companies are supporting CarPlay. Click Here to find out more.

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Finally, Apple talked about iPad Pro, touting it as a PC replacement (but I seriously don’t think it is even in the same league as a PC). Although the 12.9-inch iPad Pro has been around for a while, I don’t see it as often as iPad mini or the rest of the 9.7-inch iPads.

It is no wonder that they want to come out with a 9.7-inch iPad Pro. I believe the size will be more comfortable to hold and easier to store. Check out the features.

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The 9.7-inch iPad Pro is 40% less reflective. I like this feature.

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And as with the 12.9-inch iPad Pro, the 9.7-inch also sports 4 speakers at each corners.

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The 9.7-inch iPad Pro is powered by the A9X chip integrated with M9 coprocessor.

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Check out some of the accessories for the 9.7″ iPad Pro. It has a matching keyboard.

 

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Here are some peripherals that can be plugged into the iPad Pro.

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The 9.7-inch iPad Pro has 12 MPX rear camera with True Tone Flash.

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It also has a 5 MPX front facing camera.

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Seems like the Rose Gold is popular with many device makers. The 9.7-inch iPad Pro comes with 4 colors to choose.

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Here is a summary of the features of Apple 9.7-inch iPad Pro

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Love that Apple has bumped up the storage capacity of the 9.7-inch iPad Pro to 256GB.

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So, here is a family portrait of the current Apple iPad series.

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The Apple 9.7-inch iPad Pro will be available from 31st March 2016 and pre-order starts from 24th March 2016.

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Click Here to Check Out Apple 9.7-inch iPad Pro

That is it for the Apple Keynote today. I believe I covered most of the topics. There is one more thing that Apple is proud to announce – the True Tone Display. It uses 4-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in the environment so that reading on the iPad Pro is more comfortable.

If you are still not bored, you can watch the keynote now.

Click Here to Watch the Apple Keynote

Here is the Singapore Press Release for iPhone SE.

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Press Release

Apple Introduces iPhone SE — The Most Powerful Phone with a Four-inch Display

Featuring A9 Chip & Advanced 12-Megapixel iSight Camera

CUPERTINO, California — March 21, 2016 — Apple® today introduced iPhone® SE, the most powerful phone with a four-inch display, in a beloved compact aluminium design that has been updated with matte-chamfered edges, a colour-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold. iPhone SE offers exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, faster wireless, a 12-megapixel iSight® camera featuring Live Photos™ and 4K video.

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi. Everyone who wants a smaller phone is going to love iPhone SE.”

The Most Powerful Phone with a Four-inch Display
iPhone SE takes a beloved iPhone design and reinvents it from the inside out, giving customers a powerful, full-featured iPhone no matter which model they choose. The 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two times faster CPU and three times faster GPU performance compared to iPhone 5s, all with gains in energy efficiency for improved battery life. M9, Apple’s next-generation motion coprocessor, is integrated into A9 allowing more features to run all the time at lower power, including “Hey Siri” without having to pick up your iPhone, and a range of fitness tracking capabilities like measuring your steps and distance. iPhone SE users can browse, download and stream content even faster with Wi-Fi up to three times and LTE up to 50 percent faster than iPhone 5s.* iPhone SE also includes more LTE bands for better worldwide roaming and supports Voice over LTE and Wi-Fi calling for high-quality wideband calls.

With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the foundation of iPhone SE and brings powerful built-in apps like Messages, FaceTime®, Photos, Music and Maps to iPhone users. iOS 9 also brings more intelligence to iPhone SE with proactive assistance, powerful search, improved Siri® features, and a new Night Shift™ feature that uses your iPhone SE’s clock and geolocation to automatically adjust the colours in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.

All of these innovations are packed into a light and compact phone designed to fit comfortably in your hand, crafted from bead-blasted aluminium for a satin-like finish, refined matte-chamfered edges, a new colour-matched stainless steel inset Apple logo and a brilliant four-inch Retina® display.

The World’s Most Popular Camera
iPhone SE has an advanced 12-megapixel iSight camera featuring Focus Pixel technology for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharper, more detailed photos like the ones shot on iPhone 6s. With Live Photos on iPhone SE, customers can go beyond snapshots to capture moments in motion and relive unforgettable memories with sound. Live Photos are beautiful 12-megapixel photos that, with just a touch, reveal the moments immediately before and after the shot was taken, so users can enjoy a living memory rather than an instant frozen in time.

Additional camera advancements include:

  • The ability to shoot HD video with support for 4K at a resolution of 3840 x 2160. After capturing 4K video, customers can edit on a Mac®, PC or iPad®, and with the latest version of iMovie® on iPhone, can even edit two simultaneous streams of 4K on iPhone SE.
  • Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting technology, for wonderfully bright selfies in low light with the FaceTime HD camera.
  • Features introduced with iPhone 6s, including up to 63-megapixel panorama photos, video capture up to 60fps for 1080p video and 240fps for slo-mo, time-lapse with video stabilisation and cinematic video stabilisation.


Pricing & Availability

  • iPhone SE will be available in space grey, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at SRP S$658 from apple.com/sg, Apple Authorised Resellers and select carriers.
  • Customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US will be able to order iPhone SE beginning Thursday, March 24, with availability beginning Thursday, March 31.
  • iPhone SE will be available in early April in Albania, Andorra, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Guernsey, Jersey, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Maldives, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Turkey and UAE.
  • Apple-designed accessories including leather cases in black and midnight blue will be available for SRP S$58, and Lightning® Docks in colour-matched metallic finishes are currently available from apple.com/sg  for SRP S$68.

* Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see www.apple.com/iphone/lte.

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Here is the Press Release for Apple 9.7-inch iPad Pro

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Press Release

Apple Introduces 9.7-inch iPad Pro

Breakthrough Pro Features & Advanced Display Technologies Come to the Most Popular iPad Size
CUPERTINO, California — March 21, 2016 — Apple® today introduced the all-new 9.7-inch iPad Pro™ — at less than 500g it features a new pro Retina® display with greater brightness, wider colour gamut, lower reflectivity, Night Shift™ mode and introduces new True Tone® display technology to dynamically adjust white balance. The new iPad Pro delivers incredible performance with the 64-bit A9X chip that rivals most portable PCs, along with a four-speaker audio system that is twice as powerful,¹ new 12-megapixel iSight® camera for shooting Live Photos™ and 4K video, 5 megapixel FaceTime® HD camera, and faster wireless technologies. And iPad Pro includes support for the breakthrough Apple Pencil™ and a new Smart Keyboard™ cover designed to fit the new 9.7-inch iPad Pro.
“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.”
Designers, illustrators and businesses have quickly adopted iPad Pro and it’s changing the way they work:
“People don’t realise how much hand drawing is needed to produce computer animation,” said John Lasseter, Chief Creative Officer, Pixar and Walt Disney Animation Studios. “iPad Pro and Apple Pencil are the closest we’ve ever been able to get in the digital world to actually drawing on paper.”
“I’ve done everything including designing the latest cycling collection on iPad Pro,” said Alex Valdman, Head of Design for Rapha. “It goes with me everywhere, and has not only replaced my laptop, but my paper notebook as well. For the Rapha design team, iPad Pro will become standard issue.”
“At Citi, iPad Pro is truly transforming how we work,” said Stephen Gates, U.S. Head of Design for Citi Global Consumer Banking. “iPad Pro and Apple Pencil have played a huge part in the new Citi Design team’s work to create new innovative customer experiences. We use iPad Pro for sketching out new design concepts, presenting our work, answering our emails, working with our design files on Adobe Creative Cloud and participating in FaceTime meetings with our other design teams all over the world.”
Pro display
The 9.7-inch iPad Pro features advanced display technologies, including a True Tone display, which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience. The advanced Retina display is 25 percent brighter and 40 percent less reflective than iPad Air® 2, making content even easier to see indoors and out. It uses the same wider colour gamut as the iMac® with Retina 5K display, delivering 25 percent greater colour saturation¹ for more vivid colours. A custom timing controller, photo alignment and oxide TFT deliver incredible colour, contrast and clarity. Night Shift in iOS 9.3 uses iPad Pro’s clock and geolocation to automatically adjust the colours in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.
Pro performance
The new iPad Pro is just 6.1mm thin and weighs less than 500g, yet delivers groundbreaking performance, connectivity and versatility so you can tackle the most demanding tasks wherever you go. The powerful A9X chip with third-generation 64-bit architecture provides performance that rivals many laptops and console-class graphics, while also delivering all-day battery life.² Ultrafast wireless connectivity keeps you connected wherever you go with 802.11ac Wi-Fi with MIMO technology, support for even faster LTE Advanced with up to 50 percent faster cellular connectivity³ and the most LTE bands supported by any tablet.⁴ Now with Apple SIM embedded directly in the new iPad Pro, it’s even easier to connect to wireless data plans right from your device when traveling in more than 100 countries and territories.5
iPad Pro has an advanced 12-megapixel iSight camera sensor featuring Focus Pixels for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharp, detailed images, 63-megapixel panoramas and Live Photos. A True Tone flash improves low light shots and document scanning. The new iSight camera shoots 4K video, making the new iPad Pro the perfect device to shoot, edit and share pro-quality video. The improved 5-megapixel, front-facing FaceTime HD camera makes the new iPad Pro perfect for videoconferencing or connecting with loved ones.
Pro audio
The four-speaker audio system provides powerful, clear and rich stereo sound for more than twice the audio output.¹ Built-in sensors automatically adjust and optimise the audio no matter which way you’re using it. iOS 9.3 also adds support for playing video encoded with Dolby Digital Plus audio streams with support for multichannel output using the Apple Lightning® Digital AV Adapter.
Pro accessories
Apple Pencil and Smart Keyboard, available for purchase separately, bring breakthrough levels of precision and utility to iPad Pro. Advanced sensors in Apple Pencil measure both pressure and tilt for a natural drawing, annotating and note-taking experience. A new Smart Keyboard is custom-designed for the 9.7-inch iPad Pro, offering a thin yet durable keyboard that never needs to be charged or paired over Bluetooth and is easily foldable into a protective Smart Cover®. The new Lightning to SD Card Camera Reader and Lightning to USB 3 Camera Adapter make it easy to download photos and videos from a digital camera to iPad Pro, while a new Lightning to USB-C Cable and Apple’s 29W USB-C Power Adapter enable faster charging.
Pricing & Availability
  • The 9.7-inch iPad Pro comes in silver, space grey, gold and a new rose gold metallic finish, and starts at SRP S$898 for the 32GB with Wi-Fi model and SRP S$1098 for the 32GB Wi-Fi + Cellular model. Both iPad Pro sizes are available in offerings of 32GB, 128GB and a new 256GB capacity, the highest of any iOS device. For more information, please visit www.apple.com/sg/ipad
  • The 9.7-inch iPad Pro will be available to order beginning Thursday, March 24, from Apple.com/sg, through select carriers and Apple Authorised Resellers on Thursday, March 31, in Australia, Canada, China (Wi-Fi models only), France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US. The 9.7-inch iPad Pro will be available in early April in Albania, Anguilla, Antigua and Barbuda, Austria, Belgium, Bosnia, Bulgaria, Cayman Islands, Croatia, Czech Republic, Denmark, El Salvador, Estonia, Finland, Greece, Greenland, Guam, Guatemala, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Latvia, Lichtenstein, Lithuania, Luxembourg, Macedonia, Macau (Wi-Fi models only), Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand (Wi-Fi models only), Turkey and UAE.
  • Apple Pencil is available for SRP S$148 and Smart Keyboard in charcoal grey for SRP S$228. The Polyurethane iPad Pro Smart Cover and Silicone Cases for the 9.7-inch iPad Pro are available for SRP S$68 and SRP S$98, respectively, in a range of new vibrant colours.
  • The Lightning to SD Card Camera Reader is available for SRP S$42, Lightning to USB 3 Camera Adapter for SRP$58, Apple 29W USB-C Power Adapter for SRP S$68, Lightning to USB-C Cable (1 m.) for SRP S$34 and Lightning to USB-C Cable (2 m.) for SRP S$48.
¹Over iPad Air 2.
²Battery life depends on device settings, usage and other factors. Actual results may vary.
³Based on theoretical speeds, actual speeds may vary.
⁴Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions. For details on LTE support, contact your carrier and see www.apple.com/sg/ipad/LTE.
5Embedded Apple SIM in iPad Pro (9.7-inch) may be disabled when purchased from some carriers. See your carrier for details. Apple SIM and embedded Apple SIM not available in China.
Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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