In a few days after Netflix’s announcement, StarHub joined another telco to bring Netflix on their network. At this moment, we are not sure what StarHub will offer to their customers. Singtel offers up to nine months’ worth of complimentary Netflix subscriptions with conditions.
In my opinion, unless the offer is really interesting, why would another one wants to tie Netflix to its service that is almost like a competitor. It makes no sense because Netflix’s current model is fuss-free and simple. Like it, pay it. Don’t like it, stop it. No contract to tie you down.
I would not want to speculate what StarHub might offer at the moment. Let’s wait for the official announcement.
StarHub and Netflix Announce Partnership
Singapore, 17 January 2016 – StarHub and Netflix today announced a partnership that will bring Netflix, the world’s leading Internet TV network, to StarHub’s Fibre TV customers through their set-top boxes by the early second quarter of 2016. StarHub will also join the Netflix Open Connect programme to provide the highest-quality viewing experience possible for StarHub Mobile and Broadband customers.
Using the Netflix app, StarHub TV homes will be able to access a wide variety of documentaries, feature films and Netflix original series such as Master of None, Marvel’s Daredevil, Marvel’s Jessica Jones and Orange is the New Black.
“This partnership with Netflix allows us to deliver convenience to all our customers who are fans of this popular service. Mobile and Broadband customers will enjoy a smoother streaming experience due to our Open Connect partnership. Fibre TV customers will also enjoy a seamless viewing experience as Netflix will be directly integrated into their set-top boxes, making StarHub TV the only stop for the entire family’s entertainment needs,” said Mr. Howie Lau, Chief Marketing Officer of StarHub. “In addition, all StarHub customers will be able to charge their Netflix subscription to their StarHub bill, removing the hassle of paying multiple bills.”
Mr. Bill Holmes, Netflix’s global head of business development, said, “We are thrilled to bring the joy of the Netflix experience to Singaporeans through the StarHub fibre television network. With Netflix Open Connect, Netflix and StarHub work together to deliver a streaming experience with the best picture quality for Netflix members.”
StarHub Broadband, Mobile and TV customers will be able to pay for their Netflix subscriptions via their StarHub bills. Netflix subscriptions offered in Singapore are priced according to Netflix’s prevailing pricing plans.
More information will be made available at a later date.
StarHub is Singapore’s fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a mobile network that provides 4G, 3G and 2G services. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans, as well as commercial and residential IPTV services.
Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index.