Casio introduces Kawaii Selfie Mirror Cam EXILIM EX-MR1 in Singapore

Check out this interesting camera from Casio. It is the EXILIM EX-MR1 but you can call it the Kawaii Selfie Mirror Camera 🙂 . As you can see, it really has a big mirror on the front of the camera. Good for preparing yourself for a selfie and not draining the battery.

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The ‘selfie’ camera, Casio EXILIM EX-MR1, is available in three pastel colors (White, Pink and Green) at SITEX 2014  and selected Casio authorized retailers from 27 November 2014 at a Suggested Retail Price of S$429. BTW, it comes with the Casio’s Make Up Mode where users can enhance their skin tone and choose from six different complexion shades and 12 smoothing skin modes to suit any lighting condition or environment.

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Here is how it looks like on the back.

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Here is the Specs

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1 Built-in memory capacity after formatting.
2 When using SanDisk Corporation 16GB micro SDHC Memory Card.
3 Within limits of memory and battery life.
4 Audio recording is monaural.
5 Depending on user’s setting of camera.
6 SOS: Standard Output Sensitivity.
7 In accordance with CIPA (Camera and Imaging Products Association) standards

Press Release

Casio Presents New Futuristically Designed EXILIM EX-MR1

Front-facing mirror optimizes self-portraits and injects fun in conventional camera shooting

Singapore, 26 November 2014Casio Singapore has announced the launch of the Casio EXILIM EX-MR1, the latest and most futuristically designed series in its diverse EXILIM range of compact digital cameras. Designed to optimize the user experience when taking self-portraits, the EX-MR1 has a novel front-facing mirror so that ladies can be in full control and easily adjust their appearance to their liking to capture the perfect ‘selfie’ every time.

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In-built Front-Facing Mirror

The mirrored surface of the EX-MR1 is realized by a special coating that allows light to pass through to the lens while also reflecting it out to the user. With the camera lens directly behind the mirror, ladies are able to snap away while looking directly at their reflection and maintain eye contact with the lens.

The mirror also adds a fun twist to conventional digital camera shooting as the subjects are able to check their appearances and experiment with different poses while the user views the image through the LCD monitor.

Ergonomic design for ease of use

Weighing at a feather-light 133g, the EX-MR1 is simple, chic and ergonomically designed to fit nicely in a lady’s palm. This makes it easier for ladies to maneuver the camera into position and access the strategically-placed shutter button along the side of the camera.

It is also equipped with a 21-mm wide angle lens[1] best suited for ‘selfies’ and an Auto Rotation function to easily preview both landscape and portrait images.

Share edited images instantly with friends and family

The EX-MR1 is packed with various functions that enhances ones photo editing options. The camera features Casio’s popular Make Up Mode where users can enhance their skin tone and choose from six different complexion shades and 12 smoothing skin modes to suit any lighting condition or environment.

Personalizing photos is also more enjoyable with the new Paste Subject Function whereby users can embellish their photos with eight cute photo stamps and eight varying photo frames. The photos can then be seamlessly transferred to a smartphone via the camera’s Wi-Fi capability and Exilim Link smartphone application, before users share their moments on social media platforms.

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Price and availability

The ‘selfie’ game changing Casio EXILIM EX-MR1 is available in three pastel colours (White, Pink and Green) at SITEX 2014  and selected Casio authorised retailers from 27 November 2014 at a Suggested Retail Price of SGD $429.

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