ASUS launches Transformer Book Flip with Star Products at Comex 2014

If you are looking for ASUS products at Comex 2014, this is the post for you. ASUS will also launch the Transformer Book Flip during the show. It will be available in either 13.3 or 15.6-inch, and will be retailing at S$1,098, S$1,198 and S$1,398 for the 13.3-inch i5 model, 15.6-inch i5 and i7 models respectively. As for the Star products, just scroll down to see the pricing.


Press Release

ASUS Transformer Book Flip Launches at COMEX Show

Versatile and innovative laptop with 360-degree rotating touchscreen that flips in an instant for use as a powerful laptop, a responsive tablet, or anything in between

Singapore (27 August, 2014) — Continuing its trend in producing a slew of 2-in-1 hybrid devices, ASUS will be launching the latest 2-in-1 hybrid device, the ASUS Transformer Book Flip, at COMEX Show tomorrow. The latest 2-in-1 device with a 360-degree rotating touchscreen is a stylish and versatile Windows 8.1 laptop with a remarkable hinge design that enables the screen to be set at any angle between zero and 360 degrees. The Flip is incredibly versatile, and it can be used as a powerful Windows 8.1 laptop, a responsive tablet with 10 point multi-touch capability, or anything in between. Available in two different screen sizes – 13.3 inches and 15.6 inches – the Flip will be available at all ASUS authorised retailers and brand stores from tomorrow onwards at S$1,098, S$1,198 and S$1,398 for the 13.3 inch and 15.6-inch i5 and i7 models respectively.

Star Products

ASUS Transformer Book Flip – Transform Your Computing Experience

The latest addition to the ASUS 2-in-1 hybrid device family, the Transformer Book Flip is powered by latest Intel® Core processors for superior multitasking and effortless productivity. It is also packed with up to NVIDIA GeForce GT840M graphics card with 2GB of discrete VRAM for smooth video playback or gaming performance. Designed to be smart and stylish, the Flip comes with a hairline-textured finish for a touch of luxury. The compact aluminium chassis gives the Flip strength, durability and elegance.

As the name implies, from a standard laptop mode, it is easy to flip the screen instantly to suit whatever task the user wants to perform — whether it is a media stand for watching a movie or viewing photos, a shared viewer for easy collaboration with friends, family or colleagues, or a tablet for playing the latest games.

The Flip also features a bright and clear display with up to full HD 1920 x 1080 resolution touchscreen with a cleverly-engineered hinge that allows the user to rotate it freely up to 360 degrees from the fully-closed position. Furthermore, the exclusive ASUS Splendid technology provides rich and vibrant colours on the screen to ensure a visually stunning experience for any form of content.

With a high precision 6mm-diameter actuators, the Flip’s touchscreen is incredibly accurate and responsive. The seamless one-piece chiclet keyboard is ergonomically designed for optimum typing feel, and the large multi-touch touchpad supports Smart Gestures for precise and natural fingertip control on the Flip. With Instant On technology, the Flip only takes two seconds to resume from sleep. Data loss is no longer a concern as files and data are automatically backed up when the Lithium-polymer battery charge drops below 5%.

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Available at COMEX Show, the Transformer Book Flip will be retailing at S$1,098 for the 13.3 inch, S$1,198 and S$1,398 for the 15.6 inch i5 and i7 models respectively.

ASUS Transformer Book Trio

Powered by dual Intel processors for the perfect balance of work and play, the Trio operates on the latest fourth generation Intel® Core™ processor for seamless multi-tasking performance and outstanding energy efficiency in Windows 8 laptop mode, as well as an Intel Atom™ dual-core processor with 16GB of solid state storage for use as a 11.6-inch multi-touch Android 4.2 tablet upon detaching.

With the display docked, the Trio can switch instantly between Windows 8 and Android 4.2 by pressing the dedicated ‘Trio’ key on the keyboard, with data shared between the two operating systems via the tablet’s storage. Unlike other dockable ultraportables, the Trio’s PC Station can be used as a self-contained PC with Windows 8 when an external display is connected via Mini DisplayPort or Micro-HDMI, hence allowing the Trio to be used by two people, in two different places, at the same time. With separate batteries in both the tablet and PC Station, the Trio provides up to 13 hours of battery life in Android mode and 5 hours in Windows 8 laptop mode.

The Trio will be available at COMEX Show at S$1,698 and S$1,998 for the i5 and i7 models respectively. Any purchase of the Trio from 28 August – 31 August 2014 will receive a 21.5-inch monitor worth S$239. While stocks last.

ASUS Transformer Book T100

Featuring the latest and faster Intel Atom quad-core Z3775 processor and a detachable HD display, the Transformer Book T100 is a compact two-in-one ultraportable that comes with pre-installed Microsoft Office Home & Student 2013. The Transformer Book T100 is also updated with 2 new colours – white and red. Furthermore, the Transformer Book T100 also comes with dual-band Wi-Fi and Bluetooth 4.0 connections that offer high-performance wireless connectivity on the device. Having two USB 3.0 ports also offer full support for the latest high-speed external storage devices and rapid mobile device recharging of the Transformer Book T100.

With a 10.5mm slim design and durable finish, the Transformer Book T100 is one of lightest 10-inch laptops and tablets in the market. It can also last up to 11 hours on battery power, thus ensuring users the confidence of maximising their mobile productivity and entertainment while on-the-go.

The Transformer Book T100 is available at COMEX Show at S$599 (inclusive of the dock) in 3 colours – black, white and red.

ASUS Transformer Pad TF103

Powered by a 64-bit Intel Atom quad-core processor, the Transformer Pad TF103 serves as an Android notebook with a detachable mobile dock that allows users to use it as a productivity tool. With a built-in battery that could last for 9.5 hours, and coupled with a combined weight of only 1.1kg, the Transformer Pad TF103 is perfect for mobile productivity and entertainment on-the-go.

Featuring a 1,280 x 800 HD IPS display, the Transformer Pad TF103 has improved colour accuracy for more vibrant hues, with minimal colour shift even when viewed from extreme angles. It also has dual-band 802.11a/b/g/n Wi-Fi giving fast, reliable connections for a smoother online experience, while integrated GPS and GLONASS receivers provide fast, location services with pinpoint accuracy.

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The Transformer Pad TF103 is available at COMEX Show at S$399 in black and white colours.

ASUS MeMO Pad 8 ME181C

The latest addition to the ASUS Android tablet family, the MeMO Pad 8 is a 8-inch tablet powered by a 64-bit Intel® Atom quad-core processor and the latest Android 4.4 KitKat operating system with ASUS ZenUI. Featuring a 1,280 x 800 HD IPS display, the MeMO Pad 8 provides highly detailed, crystal clear images with 170-degree wide viewing angles in both indoor and outdoor conditions. Its 189ppi display resolution ensures HD videos and photos look crisp and vivid, while text looks sharp and artefact-free.

Designed with narrow bezels, the MeMO Pad 8 is easy to hold with just one hand. Combined with a svelte 8.3mm profile and 320g weight, the MeMO Pad 8 is designed to be extremely portable and fun to use for prolonged period. Furthermore, the MeMO Pad 8 could be used as a portable wireless entertainment hub, as users are able to stream multimedia content to compatible external displays with Miracast support and CSR’s aptX® audio coding for wireless CD-quality audio streaming to optional Bluetooth headsets.

The MeMO Pad 8 is available at COMEX Show at S$269 in 4 colours – black, white, purple and champagne gold.

ASUS Fonepad 7 LTE

Featuring Intel® Atom™ Z2560 processor with Hyper-Threading technology, the Fonepad 7 LTE combines powerful performance with energy efficiency, giving this Android tablet a smooth performance and incredible 11.5 hours of battery life. Updated with blazingly fast LTE data speeds, the Fonepad 7 LTE delivers mobile video and music streaming without a hitch, and makes web browsing responsive and snappy.

The Fonepad 7 LTE features a 1.2MP front facing camera and a 5MP autofocus rear camera with a 100 continuous-shot ‘burst’ mode and 1080p Full HD video recording. The 3,950mAh battery also provides up to 28 hours of 3G talk time, 35 days of standby time and up to 10 hours of video playback, allowing users to maximise their mobile entertainment regardless of where they are.

Measuring just 10.5mm thick at 333g, the Fonepad 7 LTE is extremely portable and perfect for mobile entertainment on-the-go. A smudge-resistant coating helps keep fingerprints at bay on the 7-inch 1,280 x 800 IPS screen display and Miracast wireless video streaming mirrors the display to compatible HDTVs for big-screen enjoyment.

The Fonepad 7 LTE is available at COMEX Show at S$299. All purchase of the Fonepad 7 LTE model at COMEX Show will receive a free TriCover (worth S$59). While stocks last.

ASUS ZenFone 5 LTE          

The latest addition to the ZenFone family, the new ZenFone 5 LTE is now available first at COMEX Show from tomorrow onwards. Positioned as one of the most affordable 5-inch LTE smartphone in the market, the ZenFone 5 LTE comes with a 5-inch 1,280 x 720 HD IPS display, a Qualcomm® Snapdragon 400 quad-core processor and an Adreno 305 graphics processor. The display of the ZenFone 5 LTE is made of Corning® Gorilla® Glass 3 for added toughness and damage resistance, while an anti-fingerprint coating on the display provides extra protection against scratches and fingerprint smudges.

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The ZenFone 5 LTE also comes with 8GB or 16GB of onboard eMMC flash storage which can be further expanded by a 64GB microSD card, as well as a lifetime 5GB ASUS WebStorage account. Featured with two built-in cameras, the ZenFone 5 LTE has a 8-megapixel PixelMaster rear camera for professional-looking photos. This camera boasts a backside-illumination (BSI) sensor and wide-aperture f/2.0, 5-element lens with exclusive ASUS PixelMaster technology to capture images that are on par with most standalone digital cameras; while the 2-megapixel front camera comes with an f/2.8 lens. PixelMaster technology improves camera performance and comes with features like Selfie, Depth of Field, and Low-light modes as well as the Time Rewind burst mode.

The ZenFone 5 LTE will be available at COMEX Show from S$299 in 4 colours – black, white, red and gold


*Champagne Gold will be available for only 16GB model

^Only available on the ASUS Official Online Store. For more information, please visit

COMEX Show Promotion Activities

ASUS Transformer Book Trio

Only valid between 28 August and 31 August, any purchase of the Transformer Book Trio will receive a free 21.5-inch monitor worth S$239. Promotion is not in conjunction with other promotions. While stocks last.

ASUS Fonepad 7 LTE

Purchase any Fonepad 7 LTE at S$299 and receive a free TriCover (worth S$59). Promotion is not in conjunction with other promotions. While stock lasts.

Nexus 7

Purchase any Nexus 7 and receive a free Travel Cover (worth S$29). Promotion is not in conjunction with other promotions. While stock lasts.

COMEX Show Booth

ASUS will be located at Suntec Convention and Exhibition Hall, Level 4, booth 8218.

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionising the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2013 was approximately US$14 billion.