LINE celebrates its third Anniversary and announced that LINE and LINE family apps top one billion downloads Worldwide. Congrats to LINE on this achievement.
Press Release
LINE Celebrates Third Anniversary
LINE and Family Apps Top One Billion Total Downloads Worldwide
Singapore – June 24, 2014 – LINE, the world’s leading mobile platform, today announced that the service reached its third anniversary yesterday, June 23. The total number of worldwide downloads for LINE and LINE family apps topped one billion on June 21, 2014.
Since its beginning as a free mobile messenger app, launched on June 23, 2011, LINE has been continuously evolving its features by adding free calls and stickers in October of the same year. With further addition of video calls and “LINE Premium Call”, a feature that allows users to make domestic and international phone calls to landlines and mobile phones at affordable rates, LINE demonstrates its ceaseless commitment to providing the best communication experience for all users. LINE celebrated its third anniversary yesterday and the service has grown to hold over 470 million users worldwide.
The service has also taken advantage of its extensive user base and high usage rate to propel the development of the LINE platform which offers a series of family apps fully integrated with LINE, covering needs for communication, digital content, game, tools, media and more. The platform currently offers 63 services1
LINE also employs localization strategies in each market to integrate and provide better user experiences. In Singapore, the recently held LINE Pop-Up Store at Wisma Atria from April 30 to May 22 was a phenomenal success, exceeding well beyond all expectations. The launch of two localized Singaporean Sticker sets – Singaporean Moon Special and Singaporean Student Life has won huge popularity among local users. The launch of local stickers, as well as the recent LINE pop-up store in Singapore, shows LINE’s continuous effort to offer products and services that are catered to Singaporean users.
Total Number of Family Apps Worldwide and App Introductions
Each family app is fully integrated with LINE, offering users the chance to communicate with the people they care about. The services also take full advantage of the connections offered through LINE, adding another layer of enjoyment to the apps and attracting new users along the way. As of June 21, 2014, the total number of downloads for LINE and LINE family apps reached 1 billion. In addition to the LINE app, 14 family apps have achieved over 10 million downloads, with LINE camera boasting the highest number with 90 million downloads. The apps offered through the gaming service LINE GAME are also very popular among users around the world, with LINE POP recording over 43 million downloads, and a total of nine titles breaking the 10 million milestone.
LINE will continue to lead the world’s mobile market as a global communication platform, and enrich the lives of each and every user with the active addition of new services and further global expansion.
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1 The number of services currently offered on the platform as of June 23, 2014. , including the camera app “LINE camera”, the online avatar community “LINE PLAY”, and the gaming service “LINE GAME”.
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