The controversial TYPO Keyboard is here in Singapore

Ryan Seacrest’s TYPO Keyboard is finally here in Singapore (from May 2014 at selected retails). For those who did not know, he is a co-founder for this keyboard but with his popularity and status as a Hollywood star, it is easy to understand why everyone is calling it the Ryan Seacrest TYPO Keyboard.

TYPO_side

Actually, to put it bluntly, this TYPO Keyboard is nothing but a Bluetooth keyboard that is attached to a casing for iPhone 5/5s. What is interesting (selling point) is that it resembles the keyboard of the BlackBerry Q10, it is very slim and does not increase the overall length of the iPhone 5/5s.

Everyone who is familiar with BlackBerry phones (not their touchscreen smartphone) will know that the keyboard is a very important feature of BlackBerry phone. Likewise, with the TYPO Keyboard, the iPhone 5/5s is transformed to become a more efficient typing machine (according to the Press Release).

The TYPO Keyboard™ is the ONLY Bluetooth keyboard on the market today with built-in intelligence that maximizes the efficiency and effectiveness of the typing experience with TYPOsmart™. The TYPO Keyboard™ also reclaims the use of the iPhone screen to its fullest potential by removing the need for an onscreen keyboard which occupies 40% of the on-viewing screen while typing.

It will be available from May 2014 at at Ante on level 3, TANGS Orchard, Gadget World, Nubox, Tech@vogue and Digital Style with a retail price of S$169 (quite steep for a little Bluetooth keyboard)

And BTW, why do I say that it is controversial. Well, a lawsuit has been filed by BlackBerry to the company that build this keyboard. Not sure how it will end but I am sure it will not be a short wait to get a conclusion to such lawsuit.

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Here is the video of the TYPO Keyboard

Press Release

TYPO KEYBOARD™, REVOLUTIONARY SMARTPHONE ACCESSORY, LAUNCHES IN SINGAPORE

(Singapore, May 2014) TYPO Keyboard™, the revolutionary keyboard and case for the iPhone®, cofounded by Hollywood entrepreneur and TV/radio host and producer Ryan Seacrest and Show Media and TYPO CEO Laurence Hallier, will be available to consumers from May for $169 at Ante on level 3, TANGS Orchard, Gadget World, Nubox, Tech@vogue and Digital Style.

“Typo keyboard was born out of the desire for more efficiency in my mobile communications,” said Ryan Seacrest. “Busy professionals are going to love the ease and simplicity of this keyboard accessory for their iPhone.”

The Typo Keyboard™, available first for the iPhone 5/ 5S, adds just short of 1/8 of an inch in thickness and 1/2 an inch in total length to the iPhone, while providing an unrivaled typing experience. This is made possible by miniaturizing the components on the circuit board, using patented TYPOTouch™ keyboard technology and one of the world’s smallest Lithium-ion battery, measuring at just 1mm in thickness. Both the hardware and software for the Typo Keyboard™ were designed and engineered in California and Utah.

“The TYPO Keyboard is going to revolutionize the mobile keyboard industry,” said Laurence Hallier, CEO/Co-Founder TYPO KEYBOARD. “After nearly two years of development, engineering, testing and feedback, we are excited to be unveiling the ultimate, indispensable business tool at CES.”

KEY PRODUCT BENEFITS

The TYPO Keyboard™ is the ONLY Bluetooth keyboard on the market today with built-in intelligence that maximizes the efficiency and effectiveness of the typing experience with TYPOsmart™. The TYPO Keyboard™ also reclaims the use of the iPhone screen to its fullest potential by removing the need for an onscreen keyboard which occupies 40% of the on-viewing screen while typing. No compromises are made on the convenience of an on-screen keyboard as the TYPO Keyboard™ features a fully backlit keyboard for typing in low light environments and a simple battery indicator that allows you to monitor your usage of the world’s smallest Lithium-ion battery, which boasts a battery life of more than a week at a time during active use.

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The TYPO Keyboard™ maximizes the utility of your iPhone with utmost convenience and simplicity, perfect for the busy professional on the move.

– End –

ABOUT TYPO KEYBOARD

Typo Keyboard™, the revolutionary keyboard and case for the iPhone, provides and unrivaled typing experience. The first smartphone accessory of its kind features a TYPOTouch™ technologically advanced keyboard, providing a butter-smooth, tactile typing experience, and TYPOsmart™ intelligence to limit typographical errors. Adding the absolute minimum to the length and thickness of the iPhone, additional embedded technologies in the protective case include Bluetooth, a long-lasting lithium-ion battery, and the re-claiming of 40% of the iPhone screen during the typing experience.

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