Businesses in Tiong Bahru launch #HappinessServed campaign (video)

From now till 22nd September, you might see more happy faces in the businesses in Tiong Bahru. More than 50 businesses are taking part in this #HappinessServed campaign. They will be letting you (the customers) to gauge their service standard.

Customers showing their appreciation via Instagram at the HappinnessServed Campaign

You can upload a picture of the staff that is providing good service with the correct hashtag to Instagram. The system will automatically update the stats. It is a way to motivate these businesses too if their staffs are performing. Here is a video showing you how you can take part.

If you need to exact information on how to participate, read the Press Release.

Press Release


SINGAPORE, 7 September 2013 – The slight drizzle did not damper the mood in Tiong Bahru this morning at the launch of Singapore’s first #HappinessServed:) campaign. Aimed at building a culture of appreciation in Singapore’s service industry, more than fifty local businesses in Tiong Bahru have come together with the common goal of showing the public that good service is very much alive in their enclave.

A recent survey by market research group Taylor Nelson Sofres (TNS), revealed that 87 per cent of service providers (across industries such as retail, F&B, hospitality etc.) cited customer appreciation motivated them to perform better and go the extra mile. Customer support also ranked highly on encouraging businesses to up the ante on delivering quality service experiences.

“Customers have a part to play in the service quality equation. They need to recognise great service, by letting our service professionals know that they’re doing it right and hence motivate them to do better. At the end of the day, it is a basic human need to want to be acknowledged and valued for our contributions, no matter how great or small,” said Coreen Wong, owner of Dough & Grains and resident of Tiong Bahru. “Businesses too, have a responsibility to invest in training and motivating their staff to deliver exceptional service.”

#HappinessServed:) encourages customers to recognise good service via the popular social media application, Instagram. The campaign runs from 7 to 22 September 2013, at the Tiong Bahru estate, known for its diverse business mix of modern bistros, traditional eateries, quirky lifestyle stores, and cosmopolitan demographic. The public is invited to join in the celebration and recognise their favourite service staff and businesses in 3 easy steps:

  1. Visit any participating store in the neighbourhood
  2. Snap an image of the service staff who served you well
  3. Upload the image with the hashtag #HappinessServed:) and add the store’s geo-location on Instagram

#HappinessServed:) counters placed in participating stores will add up all the votes in real time, providing instant recognition to the businesses and service personnel for their outstanding service. Such would highlight the exceptional service levels of these local businesses and reinforce the need to build a culture of appreciation in Singapore. Customers without the Instagram application are also able to participate via the submission of physical voting slips located at various collection points on-site.

The business, store and service staff with the highest votes will be announced when the campaign closes on 22nd September 2013.

For more information on this campaign, please visit or view the campaign video to learn more: