SingTel adding local flavors to Formula 1 2013

SingTel is going local during the Formula 1 season in Singapore. There are a slew of activities ahead. One local will get a chance to drive a real F1 car in Europe. The Top 8 girls will compete in the SingTel Grid Girls contest where public can determine their fate. Local designers will also add of dash of colors in this year’s event. More information in the Press Release

singtel-f1-2013

SingTel Presents Formula 1® Singapore Style!

Race alongside local celebrities in The Big Race –

Be the first in Singapore to take the unique chequered flag

Singapore, 20 August 2013 – This year, Singapore can look forward to a world-class motorsport event with a distinctive local flavour as SingTel, Title Sponsor of the Singapore Grand Prix brings the F1® race experience even closer to the hearts of Singaporeans with Formula 1® Singapore Style.

As the city transforms ahead of an exhilarating weekend of Formula 1® racing, SingTel is shifting the local element into high gear with a series of Singapore-style activities. This year’s headline activities include The Big Race, an island-wide search for Singapore’s fastest race driver and this year’s SingTel Grid Girls starring in The Singapore Factor, which will see the eight finalists entertain with a series of uniquely Singapore challenges.

“As a homegrown brand and Title Sponsor for the sixth year, we are constantly looking for ways to capture the hearts and minds of Singaporeans with unique F1® experiences,” said Mr Allen Lew, Country Chief Officer Singapore, SingTel. “This year, we’re going local on all possible fronts. The theme, Formula 1® Singapore Style, aims to create an F1® experience where everyone can be involved – both on and off the race tracks. They’ll even have a chance to take the driver’s seat in a race to the chequered flag.”

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The search for the first Singaporean to take the chequered flag

An island-wide search for Singapore’s fastest race driver begins today in The Big Race. Local celebrities and self-proclaimed Formula 1® fans, Joanne Peh, Qi Yuwu, Pei Fen and Romeo Tan, will take their marks to clock their fastest lap times in the Official F1® racing game.

The search for the best race drivers in Singapore will follow at a series of four roadshows where the public is invited to try their hand at the game. The fastest racer from each roadshow will team up with a celebrity racer in an ultimate race finale and the winner will be announced on 22 September 2013 to win a once-in-a-lifetime F1® driving experience in Europe. This exciting showdown will be seen at key locations around Singapore.

The 2013 SingTel Grid Girls in The Singapore Factor

Eight fresh-faced ladies aged 18 to 26, have been chosen as this year’s SingTel Grid Girl finalists. Since the inaugural Singapore Grand Prix in 2008, the SingTel Grid Girls have been a star attraction of the race, vying for top honour and a once-in-a-lifetime chance to hold the Singapore Formula One® and Singapore GP flags at the Singapore Grand Prix.

This year, the public can choose their favourite via SMS and online voting to select the top three SingTel Grid Girls. The Singapore Factor, a series of webisodes hosted by Paul Foster, will put the girls’ knowledge of the Lion City to the test in a trio of uniquely Singaporean challenges. Fans can follow the journey at www.singtelrace.com from 21 August 2013.

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The top three SingTel Grid Girls will be crowned before thousands of Singaporeans at the Thursday Pit Lane Experience on 19 September 2013.

Local designers take centre stage at this year’s F1®

In support of the local fashion scene, SingTel collaborated with PARCO next NEXT – a fashion design incubator project built to nurture award-winning local talent. Samuel Wong from local menswear label, Evenodd, had the opportunity to inject a fresh and sporty-luxe design to this year’s SingTel Grid Girls’ uniforms.

SingTel also collaborated with established local jewellery and gift designer, Risis, to create this year’s Singapore Grand Prix trophy. The first Singapore Grand Prix trophy to be designed by a home-grown company, the trophy design was inspired by the iconic Singapore skyline and is accentuated with signature gold swirls to represent the Singapore racetrack from an aerial view.

F1® in Schools

To nurture interest in motorsports among the youth, this year SingTel sponsored all 24 teams taking part in the F1® in Schools programme. This is a multi-disciplinary challenge in which teams of students aged nine to 19 collaborate to design, manufacture and race miniature cars. The winning teams from Henderson Secondary School (F1 Competitive Category), Raffles Girls’ Secondary School (Bloodhound Competitive Category) and Yuhua Secondary School (Bloodhound Novice Category) will go on to compete in an international championship.

Wave the flag, Singapore!

As a symbol of unity enabling everyone in Singapore to show their support, a limited-edition version of the famous chequered flag featuring a red square has been created to bring forth the uniqueness of the Singapore Grand Prix. From August 21 until September 15, a digital version of this Formula 1® Singapore Style flag will be hosted on www.singtelrace.com/wavetheflag for all to have a go at virtually “waving” the flag on their smartphones. Fans that “wave” the digital flag stand a chance to win daily prizes.

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During race weekend, 60,000 souvenir flags will be distributed at the circuit on 22 September 2013 on a first-come-first-serve basis.

Summing it up, Mr Lew added: “Each experience was specially created to appeal to Singaporeans of all ages. At the heart of it, Formula 1® Singapore Style is about having every Singaporean feel they own a piece of the race.”

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