Twitter’s first commercial went live during the broadcast of the 2012 Pocono 400 NASCAR race on Sunday. The 16 seconds video shows Brad Keselowski in his car using the iPhone to take a picture and I believe uploaded the picture to Twitter.
What is interesting will be the way Twitter display the hashtag. Normally, it will only shows #Nascar. However, this time, it shows Twitter.com/#Nascar.
So Mashable believes that this is the start of the promotion for hashtag pages. Here is the video.