Nando’s appointed Blugrapes as the Social Media Agency and will be responsible for the conceptualization and execution of Nando’s year-end campaign focusing on social engagements and the incorporation of new store openings. I like the new website for Nando’s.
Nando’s appoints Blugrapes as Social Media Agency
Singapore, 28 November 2011 – Nando’s has appointed Blugrapes as its social media consultancy following a closed-door pitch held in October involving several agencies for Singapore.
Blugrapes will be responsible for the conceptualization and execution of Nando’s year-end campaign focusing on social engagements and the incorporation of new store openings. This includes all related social media consulting and management duties such as strategy development, content creation, brand persona development, conversation management, media buying and application development. The role spans all of Nando’s social media channels including Twitter, Facebook and Tumblr.
“We’re pleased to be working with such an exciting and fun brand as Nando’s on an integrated social media strategy for their year-end campaign,” said Natasha Zhao, Lead Consultant, Blugrapes. “It’s increasingly important that social media integrates seamlessly with the rest of the marketing mix, in tandem with the traditional channels. We aim to bring Nando’s to new heights in consumer engagement and brand affinity through the power of new media.”
“Our partnership with Blugrapes will bring social media savvy and leading expertise to our marketing mix. We look forward to the campaign that leverages on social media together with their mobile experience. Without giving too much away, we’re confident that our year-end campaign will be both engaging and exciting for our friends and fans.” said Fanny Chai, Regional Marketing Manager, Nando’s.
Nando’s official social media channels are as follows:
https://www.facebook.com/
http://nandossingapore.tumblr.
http://twitter.com/
The Nando’s year-end campaign will kick off on 1 December 2011.
About Blugrapes:
Blugrapes (www.blugrapes.com) is a leading digital marketing consultancy that specializes in the design, deployment and delivery of social media and mobile marketing solutions. To date, it has built Facebook communities of over 700,000 fans and delivered more than 2.4 billion users’ clicks for global brands. Blugrapes fuses marketing expertise with technological know-how to deliver innovative solutions to clients that include Fortune 500 companies such as Coca-Cola, Hewlett-Packard, Intel, Dell, Lenovo, Samsung and L’Oreal, among many others. Blugrapes is committed to driving performance in marketing by emphasizing accountability in its practices.
About Nando’s:
The tantalizing story of Peri-Peri flame-grilled chicken started in Rosettenville, South Africa in 1987, when Robert Brozin was invited by his good friend Fernando Duarte to sample this unique Afro-Portuguese style chicken. Brozin was smitten at first bite. “I knew nothing about the food business, I just knew that it was the best chicken I had ever tasted,” he says. The two buddies bought the restaurant in a heartbeat, determined to change the way the world thinks about chicken, which remains the cornerstone of the Nando’s mission till today. That “love at first taste” has developed into one of the world’s most successful and talked about food brands. Nando’s is the first and only South African restaurant brand to have successfully extended its operations internationally with over 850 restaurants in 31 countries, capturing the high streets of major world capitals such as Washington D.C, London, Toronto, Cape Town, Sydney and Kuala Lumpur.
In 2010, Nando’s Chickenland Singapore Pte Ltd was established and Nando’s came to Singapore amid great fanfare. Known for its delicious menu, irresistible peri peri sauces and quirky character, the franchise has fast become a household name among Singaporeans with five outlets established islandwide – Bugis Junction, Katong Mall, Plaza Singapura, Tanglin Mall and Tampines Mall. Nando’s Chickenland Singapore Pte. Ltd. is a joint venture partnership between Monta Holdings Singapore Pte Ltd, the holding company for the Mac family’s investments in Singapore and the Master Franchisors, Nando’s Resources B.V with a shareholding of 70%-30% respectively.
[ad#img]
[ad#boxlist]