starcount, the Global Social Entertainment Platform, Launched in Singapore

Just attended starcount launch event. It is a social media platform where you can see an extensive range of charts measured by the popularity through the social media platform. Today is just phase 1 of their plan. If you read the Press Release, they are planning even bigger events next year together with the Social Star Awards 2013.

At this moment, I feel that the website is a little buggy. Anyway, I suggest you take a look at the website. FYI, there are a total of 1.5 billion fans for starcount as of this writing.

The company is a registered in Singapore and currently has office in Singapore and London. The starcount website can be viewed in 3 languages (English, Russian and Chinese) and it populates its data via 11 social network: Facebook, Renren, Twitter, Tencent Weibo, Sina Weibo, YouTube, Youku, mixi, Vkontakte, Google+ and Orkut.

Here is how it populates its results:

Calculating the score is quite straightforward

We group each social media site into one of the following categories:

  • Social networks
  • Microblogs
  • Video sharing

We then count 2 measurements on each platform:

  • Popularity (P)
  • Engagement (E)

Then we apply a weighting to each network type, and network itself which reflects scale and reach and adjusts for the different behaviours and metrics.
The weighting is constantly revised and changes to reflect the dynamic nature of the data we measure. It also allows us to add new networks at any point. The weighting ratio is starcount’s secret ingredient so you can understand why we keep it under wraps!

To understand starcount, it is like a billboard where the most popular song will be on top of the chart. The difference now is that there are many chart that you can check out. And you can even customize your own chart.

Here are the chart lists you can find.

There are already plans for Phase 2 and 3. For phase 2, it should happen in September 2012. starcount is supported by many Singapore (and government linked) companies. Check them out in the PR.

Here is the Press Release