Just attended starcount launch event. It is a social media platform where you can see an extensive range of charts measured by the popularity through the social media platform. Today is just phase 1 of their plan. If you read the Press Release, they are planning even bigger events next year together with the Social Star Awards 2013.
At this moment, I feel that the website is a little buggy. Anyway, I suggest you take a look at the website. FYI, there are a total of 1.5 billion fans for starcount as of this writing.
The company is a registered in Singapore and currently has office in Singapore and London. The starcount website can be viewed in 3 languages (English, Russian and Chinese) and it populates its data via 11 social network: Facebook, Renren, Twitter, Tencent Weibo, Sina Weibo, YouTube, Youku, mixi, Vkontakte, Google+ and Orkut.
Here is how it populates its results:
Calculating the score is quite straightforward
We group each social media site into one of the following categories:
- Social networks
- Video sharing
We then count 2 measurements on each platform:
- Popularity (P)
- Engagement (E)
Then we apply a weighting to each network type, and network itself which reflects scale and reach and adjusts for the different behaviours and metrics.
The weighting is constantly revised and changes to reflect the dynamic nature of the data we measure. It also allows us to add new networks at any point. The weighting ratio is starcount’s secret ingredient so you can understand why we keep it under wraps!
To understand starcount, it is like a billboard where the most popular song will be on top of the chart. The difference now is that there are many chart that you can check out. And you can even customize your own chart.
Here are the chart lists you can find.
There are already plans for Phase 2 and 3. For phase 2, it should happen in September 2012. starcount is supported by many Singapore (and government linked) companies. Check them out in the PR.
Here is the Press Release
starcount launches the world’s first global social entertainment charts
Amplified through The Social Star Awards 2013 – the world’s first-ever multi-genre global awards show celebrating the biggest stars on social media – to be staged at Singapore’s Marina Bay Sands, and The Singapore Social – a 2 day international A-list multi-artist music extravaganza to be staged at Gardens by the Bay
Singapore – 31 May 2012 – All The Worlds Entertainment, along with its subsidiary Digitales, today announced the launch of starcount (www.starcount.com) – the world’s first and largest global, digital platform for social entertainment charts. starcount aims to provide the most extensive range of charts on the planet and be the definitive measure of social media popularity for fans, talent, media and brands alike.
starcount – the world’s global entertainment charts at your fingertips
starcount aggregates public information from the top 11 global social networks to showcase and celebrate the most unique and popular people in the world of social media across all genres. These networks are: Facebook, Renren, Twitter, Tencent Weibo, Sina Weibo, YouTube, Youku, mixi, Vkontakte, Google+ and Orkut. Supported by the Infocomm Development Authority of Singapore (IDA) and Interactive Digital Media Programme Office (IDMPO), starcount, with its proprietary data system, was developed to serve as the benchmark for popularity across geographies and cultures – the ultimate digital platform for discovering trends and rising stars in social entertainment.
Drew Thomson, co-CEO of All The Worlds Entertainment, said: “starcount is the first of its kind, a truly global measure of popularity. Not only are the starcount charts a unique, dynamic measure of popularity every day, starcount is the world’s first ‘discovery engine’ that constantly seeks to entertain through introducing you to popular worldwide social stars and the latest content that you would have never otherwise known about.”
Thomson adds: “Never before has it been possible to meaningfully compare stars across the spectrum of entertainment, until now. A starcount score will allow fans to uniquely compare stars’ global popularity. It also dynamically aggregates the social media activity of every person in the charts to give fans one place to keep up to date with the social buzz from around the world. In our view, no one else on the planet is able to chart global popularity across such a wide range of genres and people; for this reason, we can say that starcount is the global authority on social popularity.”
Andrew Khaw, Senior Director (Industry Development) of IDA said: “starcount is the first to combine entertainment ratings, the emerging influence of social media and the power of analytics to bring new insights related to the popularity of celebrities and brands. We are pleased that Digitales has chosen Singapore as the global hub for its innovative service. Leveraging on IDA’s Digital Marketplace Programme (DMP), Digitales has an ideal digital platform to reach new markets in Asia. Among other objectives, DMP aims to enable the management and monetisation of digital assets in and through Singapore.”
Regarding the global launch of starcount taking place in Singapore, Thien Kwee Eng, Executive Director, Lifestyle Programme Office, Singapore Economic Development Board (EDB) added: “starcount’s portal and analytics will allow global brands to gather insights on their Asian consumers, and more effectively build their Asian strategies from Singapore. We warmly welcome starcount’s service and setup in Singapore, and believe that Singapore’s pro-business environment, vibrant entertainment scene, and base of brand owners will help starcount tap into Asia’s growth opportunities.”
The Social Star Awards comes to Singapore
starcount is also very proud to present The Social Star Awards – a globally telecast event, which will be the most glamorous red carpet affair ever to be staged in Asia. This event will honour and reward the world’s biggest international superstars in social media from a plethora of categories ranging from music, movies, fashion, computer gaming, TV and sports.
The Social Star Awards is supported by the Singapore Tourism Board (STB) with founding partners Marina Bay Sands along with Economic Development Board (EDB) and the Infocomm Development Authority (IDA). BBC Worldwide has been appointed as the distributor for The Social Star Awards and The Singapore Social. The inaugural Social Star Awards will take place on the 31stof May 2013.
Paul Morrison, co-CEO of All The Worlds Entertainment said: “We will create a huge global media event weekend from Singapore attracting multi-genre A-list superstar talent, the entertainment industry and adoring fans from around the world. The show will be produced by the same team who created the pioneering F1 Rocks event in Singapore, who are also producing the London 2012 opening ceremony and who make The Victoria’s Secret Fashion Shows in the USA.”
Morrison added: “We’ve cherry picked the best talent in the world to create what we believe will pioneer the evolution of the awards show genre and throw a glamorous party the likes of which Singapore has never seen. The iconic and visually stunning Marina Bay Sands is the perfect location and founding partner for our show.”
“Social media is a borderless platform that connects celebrities and fans from around the world. Marina Bay Sands is proud to partner with All The Worlds Entertainment to bring the first ever Social Star Awards to Singapore. As Marina Bay Sands has become the venue of choice for many visiting celebrities, we feel that we provide a natural home for this inaugural event,” says Mark Juliano, Senior Vice President and CCO of Marina Bay Sands.
“We are excited that All The Worlds Entertainment is launching an innovative entertainment property from Singapore. In our efforts to actively refresh and create new products and experiences, the integration of traditional formats of entertainment with digital enablers pushes Singapore forward as Asia’s leading marketplace and lifestyle hub for unique and forward-thinking entertainment concepts,” says Aw Kah Peng, Chief Executive, Singapore Tourism Board.
The Singapore Social
starcount is all about “bringing social to live.” Hot on the heels of The Social Star Awards, starcount has also announced The Singapore Social, a 2-day music extravaganza hosted at Gardens by the Bay in Singapore on the 1st and 2nd of June 2013. The music festival will feature the top music stars of social media from around the world and will be streamed live on social media feeds and broadcast globally on TV.
“The Singapore Social at Gardens by the Bay is a wonderful opportunity to bring the world closer through nature, technology and music. As Singapore’s newest national garden, the Gardens by the Bay celebrates our cultural and natural heritage though carefully crafted gardens that combine intelligent and iconic infrastructure with an amazing array of tropical garden plants from the wealth of biodiversity from the tropical plant kingdom at our disposal.”
“We are therefore most happy to host South East Asia’s largest A-list multi-artist concert series bringing together the biggest music stars from around the world,” said Dr Kiat Tan, CEO of Gardens by the Bay.
starcount is a unique and innovative social entertainment business made up of four elements:
- www.starcount.com – Uniquely aggregating multi-genre social media to deliver a real-time score of celebrity and brands measuring popularity and fan engagement; and recognises, celebrates and charts the Superstars (and rising stars) of social media;
- The Social Awards – The people’s choice awards show, which re-defines the award show genre, creating truly interactive A-list content;
- starcount Live – Year-round events in key strategic locations championing the existing and emerging stars of social media across all genres. The first live event being The Singapore Social music event in June 2013;
- starcount2 – Unique global insights and measures for both consumers and brands across multiple genres and social media platforms. Aggregation of social media data and trends creates opportunities for content and analysis.
starcount is a Singapore based company with offices in Singapore and in London.
About All The Worlds Entertainment (ATWE Pte Ltd)
ATWE is a unique social entertainment business with the capability and skill sets to create and deliver world-leading social entertainment platforms. ATWE is pioneering the fusion of the main entertainment genres – music, sports, fashion, film, TV, gaming, and bringing together the digital and live environments to create unique properties across the world.
ATWE puts creativity at the centre of everything we do, from the development of our branded entertainment platforms through to the commercial structures we adopt with clients and partners. Peter Kenyon, the former CEO of both Manchester United FC and Chelsea FC is a Non-Executive Director of ATWE Pte Ltd.
ATWE is a Singapore-based company with offices in Singapore and in London.
About Infocomm Development Authority of Singapore (IDA)
The Infocomm Development Authority of Singapore (IDA) is committed to growing Singapore into a dynamic global infocomm hub. IDA uses an integrated approach to developing infocommunications in Singapore. This involves nurturing a competitive telecoms market as well as a conducive business environment with programmes and schemes for both local and international companies. For more information, visit www.ida.gov.sg.
About the Singapore Tourism Board (STB)
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. The STB aims to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand. For more information, please visit www.stb.gov.sg or www.yoursingapore.com.
About Marina Bay Sands Pte Ltd
Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. It features large and flexible convention and exhibition facilities, 2,560 hotel rooms and suites, the rooftop Sands SkyPark, the best shopping mall in Asia, world-class celebrity chef restaurants and an outdoor event plaza. Its two theaters showcase a range of leading entertainment performances including world-renowned Broadway shows. Completing the line-up of attractions is the ArtScience Museum at Marina Bay Sands which plays host to permanent and marquee exhibitions. For more information, please visit www.marinabaysands.com.
About Gardens by the Bay
An integral part of Singapore’s “City in a Garden” vision, Gardens by the Bay spans a total of 101 hectares of prime land at the heart of Singapore’s new downtown – Marina Bay. Comprising three waterfront gardens – Bay South, Bay East and Bay Central – Gardens by the Bay will be a showcase of horticulture and garden artistry that will bring the world of plants to Singapore and present Singapore to the World. Bay South, the largest at 54 hectares, will officially open on 29 June 2012.
Gardens by the Bay was started as a project by the National Parks Board. It has since grown to become an independent organisation responsible for developing and managing what will be Asia’s foremost garden destination.
For more information, visit www.gardensbythebay.org.sg.