Canon Introduces PowerShot S100 and PowerShot SX40 in Singapore

Canon has refreshed its range of Powershot. Now, S95 is now replaced with S100 with new DIGIC 5 Image Processor and it comes in 2 colors. There is also Powershot SX40 with 35x zoom. More information after the break.

Canon Introduces the PowerShot S100 and PowerShot SX40 HS Featuring the New DIGIC 5 Image Processor

Singapore, 29 September, 2011 – Canon Singapore launches 2 PowerShot heavy weights today, the PowerShot S100 and PowerShot SX40 HS, featuring the much awaited DIGIC 5 image processor. Coupled with Canon’s High Sensitivity (HS) system, DIGIC 5 maintains the cameras’ signature low-light image quality while improving overall camera operation and color accuracy to provide clearer, smoother-looking images.

“Working from the feedback we have gathered from consumers who have expressed a desire for advanced features in a form factor that is simple to use, we have launched the Power S100 and PowerShot SX40 HS, featuring the DIGIC 5 image processor. Photography enthusiasts can now look forward to the ability to capture both brilliant images and HD videos.” says Andrew Koh, Senior Director & General Manager of Canon Imaging & Information Products Group.

Dynamic Duo – HS System with DIGIC 5

Canon has helped consumers improve the quality of images under low-light conditions with the launch of the HS System, in which the camera’s image processor and high-sensitivity image sensor work in tandem to enhance low-light image quality. With the introduction of the DIGIC 5 image processor, both PowerShot cameras boast improved overall camera operation and colour accuracy, while maintaining superb low-light quality. Designed to achieve new, advanced levels of image quality with vast improvement over colour accuracy and digital image noise, DIGIC 5 analyses four times more image information to create each pixel, recording more detail and colour from a scene than before. Processing speed is also six times faster compared to the previous processor, efficiently managing the increase in scene information and simultaneously reducing the presence of image noise by up to 75%1. An added benefit of the DIGIC 5 image processor is the incorporation of the new High-speed Burst HQ2 mode, providing users with the ability to continuously capture a maximum of 8 frames at full resolution in high speed.  Also supported by DIGIC 5, both cameras are equipped with the newly incorporated Multi-area White Balance function which makes images look more natural by detecting scenes with two different light sources and applying area-specific white balance correction.

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In addition to the enhanced HS system and DIGIC 5, the PowerShot S100 also exclusively features Canon’s proprietary high-sensitivity 12.1 Megapixel 1/1.7-type CMOS image sensor to provide an even more powerful foundation for low light photography.

Intelligent IS – Achieving Sharper Images

Canon’s Intelligent IS uses Canon’s highly effective 4-stop optical Image Stabilizer to counter camera shake in both stills and Full HD movies. Selecting from seven modes of stabilization, Intelligent IS automatically identifies the scene and adapts the optical Image Stabilizer settings for optimal compensation. Panning IS is ideal for following racetrack action, ensuring the IS system only corrects the axis perpendicular to the direction of movement. Hybrid IS technology is activated when shooting close-ups for macro photography. Powered IS uses Canon’s camcorder technology to stabilize distant subjects when using the zoom, while Tripod mode switches off IS when the camera is on a stable surface or attached to a tripod.

Full HD movies – Shoot and Share with Ease

With a dedicated Movie Record button and the ability to zoom while recording, both cameras are equipped to capture Full HD video (1080p) at 24fps with stereo sound, providing exceptional resolution for crystal clear HD video. The S100 is also capable of capturing high speed action with the Super Slow Motion Movie mode, which also records videos at 240fps (QVGA quality) or 120fps (VGA quality).

For the PowerShot SX40 HS, the dedicated movie button allows photographers to switch to videography in an instant, from high quality stills to Full HD (1080p) video at 24fps with stereo sound for fantastic home movies. The Voice Coil Motor (VCM, for high speed zoom) and Ultra Sonic Motor (USM, for high speed autofocus, adapted from Canon’s EF range of lenses), enable the PowerShot SX40 HS’ large telephoto lens to zoom quickly and focus silently, allowing photographers to make use of the full focal range whilst filming.

Support for the Apple iFrame Movie format has been added to the PowerShot SX40 HS. Video clips from the camera can be imported and edited in Apple’s iMovie programme without the fuss of format conversion, simplifying and accelerating the post-production process. Both PowerShot models come with an HDMI terminal output for easy sharing of videos with stereo sound on HD ready televisions.

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PowerShot S100 – Genuine Canon Lens with Enhanced Control

The PowerShot S100 features a new, high performance lens developed and manufactured using the same methods and expertise as Canon’s leading range of EF lenses. Its coverage spans from an ultra-wide angle of 24mm, for shooting horizons and landscapes, and an extended 5x optical zoom bringing distant scenes and subjects closer to you – all while offering a bright maximum aperture of f/2.0, in a light and compact design.

Designed with the professional in mind as well, the PowerShot S100 offers full manual control for users who prefer to customize their own settings. It is the smallest camera to support RAW format shooting and offers compatibility with Canon’s Digital Photo Professional (DPP) software. The popular Lens Control Ring also provides a tactile way to control settings such as exposure, focus, shutter speed, ISO sensitivity and aperture in 1/3 stop increments.

Also new in the PowerShot S100 is the integrated GPS unit that records location into a picture’s EXIF data. The GPS Logger facility records a user’s journey, allowing users to review their travels by using the supplied Map Utility software that integrates with Google Maps3.

PowerShot SX40 HS – Manual Control and Creative Support

With a versatile 35x (24 – 840mm) zoom, the PowerShot SX40 HS is incredibly adaptable, capturing subjects both near and far with amazing precision. For more advanced users, the PowerShot SX40 HS offers the flexibility of manual exposure control. Smart Auto has also been enhanced, detecting up to 32 different scenes and automatically adjusting the camera settings to capture the best possible image. Tracking AF allows the photographer to select an object and track as it moves around the frame, ensuring that the off-centre compositions are perfectly in focus at the moment the photo is taken. The PowerShot SX40 HS also features a range of creative filters including Fish-eye effect, Poster Effect and Miniature Effect which also extends to Movie mode for photo enthusiasts to introduce his/her own creativity to each shot.

Expand your possibilities

The PowerShot S100 is compatible with a range of Canon accessories. The new HF-DC2, an external flash unit, can be used to supplement the on-board flash. Diving enthusiasts can complement the PowerShot S100 with an optional Waterproof Case, WP-DC43, which provides water resistance to depths of 40 metres.

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The PowerShot SX40 HS can be used with Canon Speedlite EX flash units, a lens filter adapter and other complementary accessories.

Price & Availability

The PowerShot SX40 HS is available now at authorized Canon dealers at the recommended retail price of S$749. The PowerShot S100 will be available in early November. Pricing will be announced.

Please visit to download a softcopy of this press release or high resolution images of the products.

About Canon Singapore Pte Ltd

Canon is a global leader in photographic and digital imaging solutions.  Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and a representative office in Vietnam. The parent company Canon Inc has a global network of more than 200 companies and employs more than 160,000 people worldwide.  It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D.  Canon is consistently one of the top few companies to earn the most number of patents over the last 18 years.  As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.  More information is available at

1: Source: Canon internal testing. Comparison between the PowerShot S95 and the PowerShot S100 at ISO 1600 sensitivity.
2. The continuous shooting speed is approximately 9.6 shots per second for the PowerShot S100 and approximately 10.3 shots per second for the PowerShot SX40 HS.
3. Google, Google Maps and Google Earth are trademarks of Google Inc.