Standard Chartered Bank and frog design are launching a competition for young designers to hone their skills. The competition, ‘inmode: design to change the world’, encourage emerging design talent, build a creative and engaging customer experience, and help change the world by raising awareness of key societal issues. More information after the break.
AN APP AS A CANVAS? CONTEST BY Standard chartered and frog design
Singapore, March 21, 2011 – frog design and Standard Chartered Bank are jointly offering young designers the opportunity to showcase their talents on the Bank’s commercial mobile banking application Breeze. The visual design competition, ‘inmode: design to change the world’, has three key objectives: encourage emerging design talent, build a creative and engaging customer experience, and help change the world by raising awareness of key societal issues.
The top designer will win a one-week internship at frog design in Shanghai as well as USD $2000 cash. Up to 20 other designers will have the chance to have their work featured on Breeze across Asia.
“Our passion for creating great experiences for our customers has driven us to create the rich mobile experience which is Breeze. However in an increasingly social and connected world, we believe we need to use design to continue improving customer experiences,” said Aman Narain, Group Head of Remote Banking at Standard Chartered.
“A good design can bring a better product experience and therefore change the way that we live,” said Tim Leberecht, Chief Marketing Officer of frog design.
The competition is open internationally to both aspiring and experienced designers as well as members of the public aged 18 to 28. Applicants should create a visual design around the theme ‘design to change the world’ for online submission.The competition is calling for entries from now until April 20, 2011.
Breeze is already available for iPhone in Singapore and Malaysia. It will soon be available in other countries on various platforms.
For more information about the competition, please visit http://breeze.standardchartered.com/inmode.
Join the conversation now! Weibo: @frogdesign Twitter: @StanChartBreeze
About frog design, inc.
frog design is a global innovation firm and works with the world’s leading companies, helping them to create and bring to market meaningful products, services, and experiences. With a team of more than 500 designers, technologists, strategists, and analysts, frog delivers fully convergent experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many other Fortune 500 brands. Founded in 1969, frog is headquartered in San Francisco, with studios in Amsterdam, Austin, Milan, Munich, New York, Seattle, and Shanghai. frog is a Global Growth Company member of the World Economic Forum.
Standard Chartered – leading the way in Asia, Africa and the Middle East
Standard Chartered PLC is a leading international bank, listed on the London, Hong Kong and Mumbai stock exchanges. It has operated for over 150 years in some of the world’s most dynamic markets and earns more than 90 per cent of its income and profits in Asia, Africa and the Middle East. This geographic focus and commitment to developing deep relationships with clients and customers has driven the Bank’s growth in recent years.
With 1,700 offices in 70 markets, Standard Chartered offers exciting and challenging international career opportunities for more than 80,000 staff. It is committed to building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. The Bank’s heritage and values are expressed in its brand promise, ‘Here for good’.
For more information on Standard Chartered, please visit www.standardchartered.com
Breeze is Standard Chartered Bank’s mobile banking platform, enabling customers to easily see, move and manage their money, wherever they are. Breeze is available to Standard Chartered customers via iPhone, iPad and soon on other devices. The platform is currently available in Singapore and Malaysia with plans to launch in other countries.
For more information about Breeze, please visit http://breeze.standardchartered.com
FAQ on the contest
What is the competition?
The exciting visual design competition is a unique collaboration by two companies driving innovation in their respective fields. Standard Chartered recently ran the World’s Coolest Intern campaign that saw more than a thousand applicants vie for a coveted, high-profile internship in the bank, while frog design is using design thinking to amplify the social impact of mobile technology in its ‘Mobile Mandate’ campaign.
The title ‘inmode’ stands for ‘international, mobile, design’. It is an expression of three driving forces we think have a huge impact on our world today.
The theme & tagline ‘design to change the world’ is a call to action for young designers to show how they can use design to show us their vision for society.
What are the prizes?
The most promising young designer as chosen by frog design will experience a week in Shanghai, with a one-week internship at frog design and $2000 USD cash. The runner-up will receive an iPhone. The creator of the most popular design as voted by the public will win an iPad.
The 20 top designs will be chosen by Standard Chartered to be used as wallpapers in Breeze and the twenty designers will be profiled on the Breeze website.
Why are we doing this competition?
We aim to:
- Give young designers an opportunity to gain more exposure and access thought leaders in design
- Create conversation around unusual wallpaper designs
What is the process?
- The competition is open to
- Students, young professionals and members of the public between 18 and 28
- The top design schools in China, India, Singapore, Malaysia and Hong Kong as well as several schools in the EU and US are being invited
- The competition will be run as three heats of a fortnight each. The three heats will be:
Heat Entry dates 1st heat Mar 11 to Mar 23 2nd heat Mar 24 to Apr 6 3rd heat Apr 7 to Apr 20
- Designers can submit their entries by first posting them online, then filling in an online entry form. Standard Chartered will moderate the entries then post them for public voting on the site
- Moderated entries will appear on the site for public voting. The design with most votes will be People’s Choice winner.
- 90 designs will be shortlisted by frog design over three heats. 30 finalists will be chosen and a jury made up of reputable designers and representatives from Frog Design and Standard Chartered will choose the winner and runner up.
- Public voting for the voter’s choice award will run for the whole of the entry period. All winners will be announced on April 30.