Sony Ericsson Announces LiveView to Singapore Market

Received this information from Sony Ericsson. Sony Ericsson introduces LiveView to Singapore. Running on Android, it can also be used to access Android Market. The Sony Ericsson LiveView is compatible with devices that run on Android platform and Android apps can be designed to include the LiveView’s experience. Android Market can be accessed via the compatible handset that the LiveView is connected to.

Your window to your world with Sony Ericsson LiveView™

  • Sony Ericsson LiveView™ micro display with remote control functionality mirrors the activities of your mobile phone

Singapore, September 28th 2010 – Today sees the announcement of the Sony Ericsson LiveView™. This innovative accessory is another step in Sony Ericsson’s commitment to help consumers get the very best mobile phone experience through the open Android platform. The Sony Ericsson LiveView™ is part of the Sony Ericsson Extras portfolio – a division which offers a total product experience and enhanced mobile possibilities.

The Sony Ericsson LiveView™ uses Bluetooth™ connectivity to wirelessly pair up to a compatible handset and allows consumers to control the phone without taking it out of their pocket or handbag. Read text messages, see incoming calls and keep up to date with the latest news on Facebook™ and Twitter™.

The Sony Ericsson LiveView™ allows the user to control the Sony Ericsson music features of the handset from the micro display, selecting tracks and controlling volume. The product also serves as a calendar reminder, displaying calendar events and other phone applications.

Whether on the go, in a meeting or out for dinner, the convenient Sony Ericsson LiveView™ can be clipped anywhere. Attached in a watch strap, on a keychain or clipped to a laptop, the micro display allows the user to incorporate the product into their lifestyle and always stay connected.

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Eugene Goh, Deputy General Manager & Head of Singapore, Sony Ericsson said: “It is our ambition to be THE Communication Entertainment brand and this includes being the most open mobile phone brand on the market. We believe in openness and offering consumers a wide range of applications to choose from. We will continue to develop accessories to ensure we play a major and groundbreaking role in the market and design innovative and exciting accessories for all platforms, including Android.”

Eugene Goh continued: “The Sony Ericsson LiveView™ is the first Sony Ericsson accessory to be compatible with the open Android™ platform which gives developers an opportunity to be creative and develop the next must-have innovative application.”

  • Your window to your world with Sony Ericsson LiveView™
  • Micro display device that mirrors the phone
  • Tunes on the go – control music
  • Don?t miss out – Get instant notification and read texts, tweets and Facebook™ updates
  • Incoming calls – see who is calling
  • Make it mine – open platform for developers to add to the large collection of applications for a unique experience

To find Sony Ericsson LiveView™ enabled applications, Sony Ericsson has developed the Sony Ericsson LiveWare™ Manager application. It will scan Android™ Market for Sony Ericsson LiveView™ enabled applications and present them to the user. The Sony Ericsson LiveWare™ manager will be available from Android™ Market, or come preinstalled in phone bundles.

The Sony Ericsson LiveView™ will be available in stores in Singapore from Q4, 2010.

The Sony Ericsson LiveView™ is also available in one of the Sony Ericsson Experience Packs. An ‘Experience Pack’ is a package of several related components that together create a great user experience in a certain area. The packages include mobile phone applications, accessories, services and much more. The “Sony Ericsson Fitness Pack” is aimed at sports and fitness enthusiasts. It contains a sport application for the Sony Ericsson LiveView™ – The SportyPal™ Pro – and a carrying case for your mobile phone – ideal for exercising.

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The first ‘Sony Ericsson Experience Pack’ will be available in Singapore in Q4.

To see more about Sony Ericsson Extras, visit: www.sonyericsson.com/LiveView

For more developer information, visit: http://developer.sonyericsson.com

For product images, visit: www.sonyericsson.com/press

Legal
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network
preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2010
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Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson’s strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.

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