Apple Scoops The Title Of Singapore’s Most Popular Employer

Apple is Singapore’s most popular employer. This is a survey based on entry-level graduate-focus study by JobsFactory. Quite an interesting read.

APPLE SCOOPS THE TITLE OF SINGAPORE’S MOST POPULAR EMPLOYER

Banking and finance sector makes a comeback in JobsFactory Employers of Choice survey

SINGAPORE – 04 August 2010 – Technology giant Apple has nudged out Singapore Airlines (SIA) to be the Employer of Choice among entry-level graduates, in an annual university graduate-focused study by JobsFactory, Singapore’s most established campus recruitment specialist.

Apple claimed the top spot as the most popular private sector employer in this year’s JobsFactory Employers of Choice Survey (University Edition), receiving a record-breaking 45% of the votes. This is the first time the multinational corporation has topped the rankings, a feat that SIA achieved in 2008 and 2009. SIA and Google came in 2nd and 3rd respectively.

Apple was the 28th most popular private employer of choice among graduates in 2007, but jumped into the top 10 in 2008, landing in 7th place after the launch of the then-revolutionary iPhone. The company continued to rise up the rankings last year to 2nd place just behind SIA, and this year, Apple finally claimed the top spot as the most popular private employer of choice. This could be due to the brand’s increased mindshare among graduates, which has been strengthened by recent popular launches for the iPad and iPhone 4.

“In recent years, Apple has been making headlines as one of the most innovative companies globally, and has even overtaken Microsoft as the world’s most valuable technology company. With the immense popularity of iconic products from the iPod, iPhone to the iPad, Apple has been building a reputation that is strongly associated with cutting-edge technology and a creative attitude. The brand’s growing dominance has certainly enhanced Apple’s appeal as a potential employer among entry-level graduates.” said JobsFactory Director, Mr Lim Der Shing.

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This year’s JobsFactory Employers of Choice Survey also showed a significant improvement in the ranking of financial institutions. There are five financial institutions in the top 10 private employers of choice, one more as compared to 2009. Local DBS Bank leads the packs in 5th position, while Deutsche Bank, Citigroup, Barclays Capital Global Services and JP Morgan Chase & Co. also make it to the top 10.

“Almost all the financial institutions have improved in their rankings this year. This renewed interest in the banking and finance sector is likely to be in reaction to the local economy picking up and how many banks have started to hire again,” said Mr Lim.

Among the government / government-linked employers, Singapore Tourism Board (STB) continued to top the rankings for the third year running. This was followed by the Economic Development Board and the Ministry of Education in 2nd and 3rd places respectively. Most government bodies related to the financial industry also fared better this year, with the Ministry of Finance leaping five spots to enter the top 10 in 7th position.

“The global tourism industry has picked up considerably following last year’s financial crisis. With the opening of the two integrated resorts as well as the staging of other high-profile events, such as the Youth Olympic Games and Formula 1 SingTel Singapore Grand Prix taking place later this year, the tourism industry in Singapore remains very attractive to young graduates. This contributes to STB’s appeal as an employer of choice,” explained Mr Lim.

The survey found that salary expectations among entry-level graduates are higher than before.  The average expected monthly basic salary for all respondents increased from $2,805 in 2009 to $2,923 this year. Top graduates (see next page for definition) said they expected basic salaries of at least $3,089 this year, a 4.9% increase from last year. The survey also revealed that 75% of entry-level graduates are open to accepting contract-based job offers.

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Key highlights include:

  • The most popular private employers for entry-level graduates in Singapore are Apple (1st), Singapore Airlines (2nd), Google (3rd), 3M (4th), and DBS Bank (5th).
  • The top government / government-linked employers are Singapore Tourism Board (1st), Economic Development Board (2nd), Ministry of Education (3rd), National University of Singapore (4th), and Defence Science and Technology Agency (5th).

The Survey

  • The 2010 JobsFactory Employers of Choice Survey (University Edition) was conducted online in April 2010 and was completed by 4,597 entry-level graduates, consisting of current undergraduates from NTU, NUS and SMU as well as graduates who graduated within the last three years. The survey is statistically significant with an error margin of 1.41%.
  • About half of the respondents are top graduates, defined as those who have obtained or expect a grade of Second Class Upper Honours or Magna cum Laude and above.

A press extract of the findings is attached with this release.

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About JobsFactory

JobsFactory is Singapore’s most established campus recruitment specialist and provider of career channels to students and professionals alike. Together with our sister company, JobsCentral, our comprehensive variety and mix of channels and services to employers and advertisers cover the entire recruitment cycle. Each year, our print, online and events channels help clients target over 50,000 students and 1 million working professionals.

Some of our products and services include:

•             www.jobscentral.com.sg

•             www.brightsparks.com.sg

•             www.jobscentral.com.sg/careerfair

•             www.brightminds.com.sg

•             www.community.jobscentral.com.sg

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•             www.worksingapore.com

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