Love PUMA using Foursquare and Win Prizes

Received this Press Release from Puma. It should be good news for Foursquare users and Puma lovers. Press release after the break.

Love PUMA using Foursquare!

Shout a tip on geosocial network application and win exclusive World Cup 2010 Premiums

SINGAPORE, 31 May 2010 – PUMA Sports Singapore is rewarding users of the geosocial networking application Foursquare with exclusive premiums in a campaign that brings physical rewards to virtual achievements, and brings people closer to the PUMA brand through social media.

PUMA is urging everyone to spread the love this World Cup season with its “Love=Football” campaign and is extending that into the virtual realm with Foursquare by rewarding its users with premiums available exclusively during the month of June. PUMA Singapore is one of the first few brands locally that is tapping on Foursquare’s immense following in Singapore to show their love for football.

“At PUMA, we like to be different, and bridging the digital with the physical is a unique offering. We are urging Foursquare users to discover our PUMA retail spaces, and for those not using Foursquare to discover how you can interact through PUMA and Foursquare,” said Gabriel Yap, Marketing Manager of PUMA Sports Singapore.

Foursquare is a web and mobile application that allows registered users to connect with friends and update their location. Points are awarded for “checking in” at venues. Users are encouraged to create their own “Tips” to venues that other users can read, which serve as suggestions for great things to do, see or eat at that particular location.

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For the month-long promotion starting June 1st, users who post a tip on Foursquare when they check-in to the selected PUMA outlets at Vivocity and Ngee Ann City will win an exclusive World Cup premium. The tip has to show why they ‘love’ that particular outlet. Users then have to show their Foursquare application to the cashier to win a selected premium.

Limited number of the premiums will be on offer and include the limited edition PUMA Lacelets, created as part of a fundraising initiative with a portion of the profits going to the United Nations Environment Programme’s Year of Biodiversity and its associated programmes. The Lacelets feature intricate patterns by African-American artist Kehinde Wile. Also to be given away are specially created ‘Love=Football’ graphic tees, created for this year’s theme of love and football.
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