There have been so much news on the Sony Ericsson Pureness (codename: Kiki) these few days. Finally, someone managed to snap a few shots of this phone. It is unlike those Smartphones where there is a big screen and etc. This Pureness has a translucent screen and seems like it is targetted for those who prefer a phone to be just a (basic) phone 
.
Here is a short video (no sound) of this phone (it is in graphical presentation).
Engadget mentioned that Sony Ericsson is moving towards a new brand direction, “make.believe”. Sony Ericsson Pureness will be officially launched in November 2009.