Fitbit has sold more than a million Fitbit Versa since its launch. I think their strategy of going into watches work. Now, Fitbit is also targeting the female market by introducing the female health tracking feature where women can add in their period cycle into the app for tracking purposes.
Tag: Versa
Fitbit Announces the Fitbit Versa and Fitbit Ace
Fitbit introduces the Fitbit Versa, a Smartwatch and the Fitbit Ace, a sports band designed for kids. Fitbit also unveils a new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health on the Versa Smartwatch.