Fitbit introduces two new products – The Fitbit Versa, a Smartwatch and the Fitbit Ace, a sports band designed for kids. Fitbit also unveils a new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health on the Versa Smartwatch.
The Fitbit Versa will be available in stores beginning April 2018, including Axtro Sports, Best Denki, Challenger, Courts, Harvey Norman, Metro, e-Gadgets and Lazada. Versa will retail at S$318 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case. Fitbit Versa Special Edition retails for S$358 and accessories range from S$49.90 to S$139.90.
Fitbit Ace will be available in Singapore in Q2 for S$128 SGD. Ace will be available across major retailers Axtro Sports, Best Denki, Challenger, Courts, Harvey Norman, Metro, e-Gadgets and Lazada.
Here are their Press Releases
Press Release for Fitbit Versa
Fitbit Introduces Fitbit Versa, the Smartwatch for All
- Fitbit’s lightest smartwatch showcases a modern design and the health and fitness features you need with 4+ days battery lifei – all at an accessible price
- Fitbit OS 2.0 brings a new personalized on-device health dashboard, quick replies for Android users,ii an app for new parents from Fitbit Labs,iii and Deezer global offline music to Fitbit Versa and Fitbit Ionic
- Fitbit announces female health tracking to help women understand connections between their period, estimated fertile window, and overall health and wellness
SINGAPORE – March 14, 2018 – Fitbit (NYSE: FIT), the leading global wearables brand, today unveils Fitbit Versa™, a modern, intuitive smartwatch at an approachable price. Fitbit’s lightest smartwatch offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data.i Advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking meet smart features like quick replies on Android,iii wallet-free payments, and on-device music – all with 4+ days battery life.iv
Fitbit also announces new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic™ users, and to all Fitbit® app users starting in May 2018.
“As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price,” said James Park, co-founder and CEO of Fitbit. “Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today.ii”
Your all-day health, wellness and fitness companion
Versa launches with Fitbit OS 2.0 for the company’s smartwatches, including a new personalized dashboard that provides a more simplified, intuitive and holistic view of your health and fitness data, bringing the best of our mobile app to the wrist, including:v
- Stats at a glance: See your daily and weekly health and fitness stats, historical activity, heart rate, and exercise summaries, action-oriented motivational messages, tips and tricks, and daily guidance – all on your wrist.
- More personalized over time: Reminders, celebrations, logging, insights, sleep summaries and social challenges, with prompts to take actions based on your data, coming later in 2018.
Versa also offers all the health and fitness features Fitbit users love most with 4+ days battery life:ii - Personalized fitness guidance: Enhanced 24/7 PurePulse® heart rate tracking, on-screen personal workouts from Fitbit Coach, vi 15+ Exercise Modes, Connected GPS, swim tracking with water resistance up to 50 meters, plus automatic activity and exercise tracking.
- Take charge of your health and wellness: Use Sleep Stages and Insights to see how well you’re sleeping and set a restful sleep schedule, and Cardio Fitness Level to see how fit you are; move more throughout the day with Reminders to Move. A relative SpO2 sensor opens the potential to track important health indicators in the future, such as sleep apnea.
- Read more about Versa here.
Optimize your health, fitness and family planning with female health tracking
Fitbit is also introducing female health tracking to help women understand how their menstrual cycle connects to their overall healthvii. According to a recent Fitbit survey, 80% of women did not know how many phases are in a menstrual cycle and more than 70% were unable to correctly identify the average length of a cycle, demonstrating a lack of awareness about women’s health.viii Created for all Fitbit app users who identify themselves as female ages 13 and over, the feature lets you:
- Stay on top of your cycle: Easily log your menstrual cycle data, and record symptoms like headaches, acne and cramps; helps you be more informed about your health and life planning, and, as needed, can help you show your doctor specific details for more personalized care.
- Know what’s ahead: See dynamic cycle predictions for where you are in your cycle and when to expect your period using Fitbit’s new proprietary cycle algorithm that gets smarter over time the more you log; see where you are in your cycle at-a-glance on your wrist.ix
- All of your data in one place: View holistic data in one place to reveal connections between your cycle and other stats in the Fitbit app, such as activity, sleep and weight trends to better manage your activity and sleep needs during certain times of the month.
- Period 101: Learn more about the menstrual cycle, ovulation, fertility and common misconceptions with educational content on the Fitbit blog through the Fitbit app.
- Connect with others: Join other women through Groups in the Community tab of the Fitbit app for support around key topics like periods, birth control, trying to conceive, pregnancy, and perimenopause and menopause.
- Personalized insights and guidance: In the future, as the database of female health metrics grows this data may help enable Fitbit to deliver even more insights, such as how your cycle impacts your activity, sleep, weight and nutrition, and potentially how these things can affect your cycle.
- Read more about female health tracking here.
“Female health tracking will empower women with a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time versus what could be an issue to share with their doctor,” said Dr. Katharine White, MD MPH, assistant professor of obstetrics and gynecology at Boston University School of Medicine and Fitbit Advisor. “The nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare. This exciting development by Fitbit could help potentially create one of the largest databases of menstrual health metrics in the world, providing healthcare and research professionals with an unprecedented ability to study menstrual cycles and women’s health with real world data.”
Lightweight and modern design for everyday life
Our lightest, most approachable watch yet, Versa is comfortable, durable and versatile enough for all-day and night wear. It features an ultra-thin, anodized aluminum case and is slightly tapered and angled in its design to fit small or large wrists. The rounded square silhouette display features a bright, colorful touchscreen and sharp graphics up to 1,000 nits, providing the ideal format to see all of your data on your wrist.
Versa offers a variety of stylish accessories so you can change your look based on your outfit or activity:
- Classic accessories: Featuring new stain-resistant materials, these sleek, swim-ready bands are available in peach, gray, black, periwinkle and white.x
- Horween leather accessories: Using renowned and respected tannery Horween Leather, these hand-crafted bands offer a cool, casual look in cognac brown, midnight blue, lavender, and saddle with artisan-inspired tan stitching.xi
- Stainless steel accessories: The stainless steel links and metal mesh bands give a polished look to elevate your style. Stainless steel links are available in black, silver or tapered silver; metal mesh bands are available in black or silver.xii
- Designer collection: Fitbit and The Council of Fashion Designers of America invited select designers to submit accessory designs for Versa that showcased their vision for fashion wearables. Emerging designer PH5 was selected to create a new Versa accessory line, available exclusively at Fitbit.com later this year.
- Fitbit Versa Special Edition: Offering two looks in one with exclusive woven bands inspired by athleisure trends in lavender with a rose gold aluminum case or charcoal with a graphite aluminum case, as well as a black Classic accessory band in box
Essential smart features that help you simplify your life
Versa offers a range of smart features to help you manage your day and quickly get the information you need most:
- Notifications and quick replies: View app, call, calendar, and text notifications from your smartphone, right on your wrist. Android phone users can send quick pre-populated or customizable replies to text messages and messenger apps (coming soon).xiii
- Music on your device: Listen to phone-free music anywhere using Bluetooth headphones like Fitbit Flyer™, including 300+ songs from your personal music collection and now your own or curated playlists as well as Flow from Deezer. xiv
- Pay from your wrist: Leave your wallet at home and easily pay in any store where contactless payments are accepted with Fitbit Pay, supported by nearly 40 banks in 14 countries including Australia and Singapore, through American Express,xv Mastercard and Visa networks, with more countries and banks rolling out in 2018.
- Apps and clock faces you want: Personalize your device by choosing from a wide range of apps and clock faces in the Fitbit App Gallery, including those from Fitbit, Fitbit Labs, and popular apps like Strava and Weather. The Fitbit App Gallery has more than 550 apps and clock faces available today, many of which developers are working to make available to Versa users soon.
- Fitbit Labs: An R&D initiative introduced last year focused on accelerating innovation and driving behavior change, Fitbit Labs is introducing a New Parent app to help parents more easily stay on top of their baby’s schedule. By logging their infant’s feedings, diaper changes and sleep, plus their own mood, all from their wrist, new parents can better understand the connections between their sleep and mood, and, over time, help build a healthy routine for themselves and their baby.iv
- Broad compatibility: Versa is compatible across Android, iOS and Windows devices so you can use most smartphones.xvi
“We are thrilled to offer Fitbit’s global smartwatch community convenient and easy access to the music they want to help them stay motivated on their fitness journey,” said Riad Hawa, Global VP of Hardware Partnerships at Deezer. “With this partnership, we’ve made it easier to have relevant and fresh music on your wrist with Flow, a personalized soundtrack, and a wide selection of playlists – all without having to bring your phone when you’re exercising.”
Versa’s new software features are part of the latest Fitbit OS update, the operating system for Fitbit smartwatches. This software update will also be available for Ionic users.
New tools for developers
For those interested in developing for the Fitbit OS, Fitbit is also launching its first online simulator. This will allow you to easily build and deploy apps and clock faces for Ionic and Versa, without requiring a device of your own. By developing for multiple devices, you can increase the visibility of your app to reach Fitbit’s global, established health and fitness community.
Pricing and availability
Fitbit Versa will be available in stores beginning April 2018, including Axtro Sports, Best Denki, Challenger, Courts, Harvey Norman, Metro, e-Gadgets and Lazada. Versa will retail at S$318 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case. Fitbit Versa Special Edition retails for S$358 and accessories range from S$49.90 to S$139.90.
With the introduction of Versa, Fitbit expands its smartwatch offerings, providing consumers with greater choice across its product lineup of trackers and watches, and positioning the company to capture greater share of the overall wearables category. According to IDC, the worldwide wearables market is set to nearly double by 2021, with watches driving this growth in the long term.xvii
Today, Fitbit also announced Fitbit Ace™, a wristband designed for kids ages 8 and older to motivate them to move more and stay active with their families.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Blaze®, Fitbit Charge 2®, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 45,000 retail stores and in 86 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
Connect with us on Facebook or Instagram and share your Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of Fitbit Versa and the availability of other product features described in this release. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-K filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.
i Battery life use varies with use and other factors.
ii Quick replies for Android users will be available Spring 2018.
iii Because Fitbit Labs content is experimental in nature, users may experience minor issues, and the time period for which apps and clock faces are available may be limited.
iv Battery life varies with use and other factors; 7+ hours playing playback or using Connected GPS.
v Fitbit OS 2.0 will also be available on Fitbit Ionic devices in Spring 2018.
vi Additional content available with a subscription to Fitbit Coach.
vii Female health tracking will be available Spring 2018.
viii Fitbit Primary Research Study, February 2018
ix At a glance view on wrist available to Fitbit Versa and Fitbit Ionic users starting in May 2018.
x Periwinkle classic bands sold exclusively at Fitbit.com.
xi Leather accessories are made of Horween leather and other leather materials. Lavender and saddle with tan stitching sold exclusively at Fitbit.com.
xii Stainless steel metal link bands and stainless steel metal mesh silver bands sold exclusively at Fitbit.com.
xiii Quick replies for Android users will be available Spring 2018.
xiv Requires Deezer subscription, which is available free to Fitbit users for three months; available globally.
xv American Express network only available in the U.S.
xvi See list of compatible devices at Fitbit.com/devices.
xvii IDC, https://www.idc.com/getdoc.jsp?containerId=prUS42818517.
Press Release for Fitibit Ace
Fitbit Launches Fitbit Ace, Inspires Healthy Habits for Kids and Makes Activity Fun for the Whole Family
Fitbit’s first wearable for kids helps families stay active together with daily activity and sleep tracking, motivating challenges, up to 5 days battery life, i and parental controls to safeguard kids’ privacy
Singapore – March 14, 2018 – Fitbit (NYSE: FIT), the leading global wearables brand, today introduced Fitbit Ace™, an activity tracker that makes fitness fun for kids while inspiring the entire family to build healthy habits together and help fight decreasing levels of activity in children.ii
Designed for kids ages 8 and older, Ace automatically tracks steps, active minutes and sleep, has up to 5 days of battery life,i features an adjustable, showerproof wristband in two bright colors, and provides encouragement to be active. Plus, with the new Fitbit family account, parents can control who their kids connect with in the Fitbit® app so they can safeguard their kids’ privacy and stay on top of their activity.
According to the World Health Organization, childhood obesity rates are on the rise,iii with two out of three kids inactive every day.ii Based on a new Fitbit study, most parents agree and believe their children are less active than when they were children.iv They are concerned about their child’s weight, the food they eat, and their activity levels, as well as the rising trend of childhood obesity.
The majority of parents want their children to be healthier (84%) and want their families to be more active (87%).vi Screen time is cited as the biggest challenge in getting their kids to be active, and parents are looking for ways to encourage a more healthy, active lifestyle, including being more active as a family, cooking together, or encouraging their children to have a better understanding of their own activity levels. In fact, 75% of parents said they are interested in the use of fitness trackers to help them keep their kids active, and Fitbit was selected over competitors more than twice as often due to ease of use and brand trust.vi
Help Kids Stay Active While Having Fun
To address this challenge, Fitbit has designed Ace to encourage kids 8 and older to be more active and build healthy habits with their families:
- Track their activity: Provide kids with motivation to move by automatically tracking steps, active minutes and sleep stats, and set customizable daily step and active minute goals. The World Health Organization recommends children ages 7-17 get 60 minutes of daily physical activity,v and the Centers for Disease Control and Prevention suggests 9 to 12 hours of sleep a night.vi
- Remind them to move: Reduce sedentary time by setting up personalized reminders that nudge them to get at least 250 steps each hour with a small buzz when they’ve been sitting on the couch or in front of a screen for too long.
- Reward them for moving: Encourage kids to achieve their goals by rewarding them with celebratory messages and fun, collectible badges, which can be seen in the Fitbit app on their (or your) phone.
- Motivate them with challenges: Kids can compete against family, or friends (coming soon), in daily and weekend challenges, or in a Family Faceoff – a new 5-day step challenge that allows members in a family account to compete against each other and stay motivated (coming soon).vii
Safeguard Your Kids’ Privacy and Stay Connected
Protecting kids’ privacy is top of mind for parents who let their kids use technology. That’s why our new Fitbit family account is designed to be compliant with Children’s Online Privacy Protection Act (COPPA) and other applicable privacy laws, allowing parents to manage who their children connect with and what information they see in the Fitbit app:
- Parent view setting: Lets you navigate between your view and your kid’s view to check their activity, progress, and approve their friend requests from family members and friends (coming soon) at any time in the Fitbit app. Ace automatically syncs with most Android and iOS devices; Windows devices coming soon.viii
- Child view setting: Limits what data your child sees in the Fitbit app, such as stats, friend requests, and more.
- Stay in touch: For kids with smartphones, ensure they never miss your call with notifications directly on their wrist.
“As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to embrace a healthy and more active lifestyle,” said James Park, CEO and Co-founder of Fitbit. “It can be hard to start and stick to good habits, and we know from our community that network effects are key to getting and keeping people motivated. By bringing that experience to families, it can make healthier habits feel more achievable by making it fun and engaging. We are excited by the opportunity to enable parents to help set their kids on a path to building lifelong, healthy habits all while having fun together.”
Designed for Kids
With an adjustable, showerproof wristband and up to 5 days battery life,i Ace is designed to keep pace with your kid’s life and withstand any splashes, spills or activities. By offering 10 unique clock faces and two fun interchangeable bands in electric blue and power purple, kids can find the style that fits their unique personality and be motivated to wear Ace day and night, no matter what they are doing.
Pricing & Availability
Fitbit Ace will be available in Singapore in Q2 for S$128 SGD. Ace will be available across major retailers Axtro Sports, Best Denki, Challenger, Courts, Harvey Norman, Metro, e-Gadgets and Lazada.
Today, Fitbit also announced Fitbit Versa™, a contemporary, intuitive smartwatch at an approachable price, and female health tracking tools.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Blaze®, Fitbit Charge 2®, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 45,000 retail stores and in 86 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future retail availability of Fitbit Ace and the availability of other product features described in this release. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-K filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.
# # #
i Battery life varies with use and other factors. ii U.S. Department of Health and Human Services, President’s Council on Sports, Fitness & Nutrition, https://www.hhs.gov/fitness/resource-center/facts-and-statistics/index.html#footnote-1.
iii World Health Organization, http://www.who.int/dietphysicalactivity/childhood/en/.
iv Fitbit Primary Research Study, February 2018
v World Health Organization, Physical activity and young people, http://www.who.int/dietphysicalactivity/factsheet_young_people/en/.
vi National Center for Chronic Disease Prevention and Health Promotion, Division of Population Health, https://www.cdc.gov/sleep/about_sleep/how_much_sleep.html.
vii Family Faceoff Challenge will be available in the Fitbit app in Spring 2018.
viii See list of compatible devices at www.fitbit.com/devices.