The Apple is finally over. iOS 4.0 will be upgraded to 4.1. Sneak preview on 4.2 for iPad. New iPods were announced (expected). iTunes 10 got a new logo and become sociable with iTunes Ping. Apple TV turned into a small box with cheaper price and more functions.
This should be the “IN” thing for iPhone users. It is like SMS but not SMS. Ping! uses push notifications to make messaging to iPhones quick and simple. Of course, to start, you have to create Ping! ID.